Europe Ultrasound Market Outlook (2021-2031)

The Europe ultrasound market is projected to grow significantly, reaching an estimated US$ 1,906.32 million by 2031, up from US$ 1,454.73 million in 2024. This growth represents a compound annual growth rate (CAGR) of 4.0% from 2025 to 2031.

Executive Summary and Market Analysis

Europe stands as a prominent region in the global ultrasound market, attributed to its robust healthcare infrastructure, high utilization of diagnostic imaging, and stringent regulatory frameworks. The region's commitment to preventive healthcare and early diagnosis has accelerated the adoption of advanced ultrasound technologies, particularly in fields such as cardiology, oncology, and obstetrics.

Key countries driving growth in this market include Germany, France, the UK, Italy, and Spain, each contributing uniquely through their healthcare models and investment strategies. A significant factor propelling market growth in Europe is the increasing demand for non-invasive diagnostic tools, especially relevant for the aging population that requires frequent monitoring of chronic conditions. Additionally, the rising popularity of portable and point-of-care ultrasound systems is supported by clinical guidelines and favorable payment policies. The emphasis on digital health and the integration of artificial intelligence (AI) in imaging are also fostering innovative approaches in ultrasound procedures. The collaboration between universities, medical device manufacturers, and public health organizations further enhances the region's capabilities in ultrasound technology.

Market Segmentation Analysis

The ultrasound market in Europe can be segmented based on product type, portability, application, and end user.

Product Type: The market is divided into diagnostic ultrasound systems and therapeutic ultrasound systems, with diagnostic systems dominating the market in 2024.
Portability: The segmentation includes portable/trolley-based devices and handheld devices, where portable/trolley-based devices held the largest market share in 2024.
Application: The ultrasound market is categorized into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and others, with general imaging being the leading segment in 2024.
End User: The market is segmented into hospitals, specialty clinics, diagnostic imaging centers, ambulatory surgical centers, and others, with hospitals accounting for the largest share in 2024.

Market Outlook

The European ultrasound market is characterized by advanced clinical applications and a gradual shift towards personalized, patient-centered imaging. As healthcare moves towards outpatient care and minimally invasive diagnostics, ultrasound is increasingly favored for its safety, speed, and cost-effectiveness. Western Europe is at the forefront of adopting portable and handheld devices, enhancing access to ultrasound in primary care and emergency settings.

The demand for 3D and 4D imaging technologies is rapidly increasing, particularly in maternal-fetal health and oncology, where real-time visualization and precision are critical. Supportive regulatory environments facilitate the early adoption of new technologies, while the aging population in Europe sustains demand across various medical specialties. Furthermore, significant investments in AI-driven imaging and telemedicine are transforming ultrasound workflows, enhancing efficiency and connectivity. As healthcare systems prioritize early detection, patient experience, and streamlined healthcare delivery, ultrasound is expected to remain a vital component of diagnostic processes, with anticipated growth in both hospital and ambulatory care settings.

Country Insights

The European ultrasound market is further analyzed by country, including Germany, Italy, France, the UK, Spain, Belgium, the Netherlands, Luxembourg, Norway, Finland, Denmark, Sweden, Austria, Switzerland, Russia, Romania, Greece, the Czech Republic, Portugal, Ukraine, Poland, Slovakia, and Bulgaria. Germany is the leading market for ultrasound devices in Europe, bolstered by a strong healthcare system, high demand for diagnostic services, and a commitment to continuous innovation.

Germany's decentralized healthcare system provides patients with broad access to various imaging services. Ultrasound is frequently utilized in cardiology, nephrology, and obstetrics. German hospitals and clinics are quick to adopt new technologies, including AI-enhanced imaging and portable ultrasound systems, reflecting a trend towards more accurate diagnostics and improved workflow efficiency. The aging population and the rising prevalence of chronic illnesses further drive the need for regular imaging. Government initiatives also promote digital health solutions, facilitating the expanded use of ultrasound technologies. Germany hosts numerous medical device companies and research institutions that play a crucial role in developing and testing new ultrasound applications. With its strong foundation and forward-thinking approach, Germany sets the standard for ultrasound adoption across Europe.

Company Profiles

Key players in the European ultrasound market include GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, Canon Inc., Koninklijke Philips N.V., Esaote SPA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Hologic Inc., Trivitron Healthcare, and Samsung Healthcare. These companies employ strategies such as market expansion, product innovation, and mergers and acquisitions to maintain competitiveness and deliver innovative products to consumers. Show more