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Middle East and Africa Bath and Shower Products Market, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives); By Form (Solid, Gels & Jellies, Liquid); By End User (Men, Women); By Distribution Channel (Hypermarkets/ Supermarkets, Convenience

Publisher BlueWeave Consulting
Published Mar 05, 2024
Length 200 Pages
SKU # BLWC18632629

Description

Middle East and Africa Bath and Shower Products Market, By Product Type (Bath Soaps, Body Wash/Shower Gel, Bath Additives); By Form (Solid, Gels & Jellies, Liquid); By End User (Men, Women); By Distribution Channel (Hypermarkets/ Supermarkets, Convenience Stores, Online Stores); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


Middle East and Africa Bath and Shower Products Market Size Steadily Grows at CAGR of 5% Surpassing USD 2.7 Billion by 2030
Middle East and Africa Bath and Shower Products Market is propelled by a spurring demand for the products driven by rising disposable incomes, rapid urbanization, and growing awareness about personal hygiene.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa Bath and Shower Products Market size at USD 2.03 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Middle East and Africa Bath and Shower Products Market size to grow at a CAGR of 4.99% reaching a value of USD 2.73 billion by 2030. The Middle East and Africa Bath and Shower Products Market is driven by rapid urbanization, growing urban population, and rising consumer awareness about personal hygiene. Economic development and higher disposable incomes contribute to a demand for premium bath and shower products. Also, the region's hospitality industry and tourism sector further stimulate market growth, as consumers seek luxurious and innovative bathing experiences. Cultural preferences for grooming and beauty rituals also play a role in driving the market, fostering a robust demand for a diverse range of bath and shower products across Middle East and Africa.
Opportunity – Elevated wellness consciousness to fuel market growth
The escalating preference for natural and organic products is a pivotal growth driver for the Middle East and Africa Bath and Shower Products Market. As health and wellness awareness rises, consumers seek sustainable, chemical-free alternatives, propelling the demand for organic bath and shower items. The paradigm shift underscores a cultural inclination towards holistic selfcare, driving manufacturers to innovate and cater to the evolving preferences of a discerning market. The surge in eco-conscious consumers in the region paves the way for an expansive market, fostering the development of a diverse range of bath and shower products that align with the growing demand for natural and organic solutions.
Impact of Escalating Geopolitical Tensions on Middle East and Africa Bath and Shower Products Market
Escalating geopolitical tensions in the Middle East and Africa have significantly impacted the region’s Bath and Shower Products Market. Uncertainty and regional conflicts have led to economic challenges, affecting consumer spending and disrupting supply chains. The Russia-Ukraine war further exacerbated the situation by causing global economic instability, triggering inflation and supply chain disruptions. These factors have contributed to a decline in consumer confidence, hindering the growth of the Bath and Shower Products Market in the region. The market faces increased operational costs, supply chain complexities, and a challenging business environment, necessitating strategic adaptations to navigate the volatile geopolitical landscape.
Middle East and Africa Bath and Shower Products Market – By End User
By End User, Middle East and Africa Bath and Shower Products Market is split into Men and Women segments. Women emerge as a larger end user segment. Robust demand for a diverse range of skincare and personal hygiene products among women, coupled with a growing trend of premium and specialized offerings, contributes to the segment's dominance. Factors such as increasing awareness of grooming routines and a rising emphasis on self-care among women drive substantial market share for women's bath and shower products. The market continues to witness dynamic growth, with manufacturers focusing on innovative formulations and packaging to cater to the evolving preferences of female consumers in the region.
Competitive Landscape
Middle East and Africa Bath and Shower Products Market is fiercely competitive. Major companies in the market include Unilever, Procter & Gamble (P&G), Johnson & Johnson, Henkel, Nabil Sultan Establishment, Binzagr Unilever, Reckitt Benckiser, and L'Occitane International SA. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the Middle East and Africa Bath and Shower Products Market.


The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Middle East and Africa Bath and Shower Products Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in Middle East and Africa Bath and Shower Products Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

200 Pages
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Middle East and Africa Bath and Shower Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Driver
3.2.1.1. Rising disposable incomes
3.2.1.2. Growing awareness of the importance of personal hygiene
3.2.1.3. Increasing popularity of spa-like experiences at home
3.2.2. Restraints
3.2.2.1. Cultural and religious sensitivities
3.2.2.2. Environmental concerns
3.2.3. Opportunities
3.2.3.1. Growing e-commerce penetration
3.2.3.2. Increasing demand for natural and organic products
3.2.4. Challenges
3.2.4.1. Counterfeit products
3.2.4.2. Price sensitive market
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Middle East and Africa Bath and Shower Products Market Overview
4.1. Market Size & Forecast, 2019–2030
4.1.1. By Value (USD Billion)
4.2. Market Share and Forecast
4.2.1. By Product Type
4.2.1.1. Bath Soaps
4.2.1.2. Body Wash/Shower Gel
4.2.1.3. Bath Additives
4.2.1.4. Others
4.2.2. By Form
4.2.2.1. Solid
4.2.2.2. Gels & Jellies
4.2.2.3. Liquid
4.2.2.4. Others
4.2.3. By End User
4.2.3.1. Men
4.2.3.2. Women
4.2.4. By Distribution Channel
4.2.4.1. Hypermarkets/ Supermarkets
4.2.4.2. Convenience Stores
4.2.4.3. Online Stores
4.2.4.4. Others
4.2.5. By Country
4.2.5.1. Saudi Arabia
4.2.5.2. UAE
4.2.5.3. Qatar
4.2.5.4. Kuwait
4.2.5.5. South Africa
4.2.5.6. Nigeria
4.2.5.7. Algeria
4.2.5.8. Rest of MEA
5. Saudi Arabia Bath and Shower Products Market
5.1. Market Size & Forecast, 2019–2030
5.1.1. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Form
5.2.3. By End User
5.2.4. By Distribution Channel
6. UAE Bath and Shower Products Market
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Billion)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Form
6.2.3. By End User
6.2.4. By Distribution Channel
7. Qatar Bath and Shower Products Market
7.1. Market Size & Forecast, 2019–2030
7.1.1. By Value (USD Billion)
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Form
7.2.3. By End User
7.2.4. By Distribution Channel
8. Kuwait Bath and Shower Products Market
8.1. Market Size & Forecast, 2019–2030
8.1.1. By Value (USD Billion)
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Form
8.2.3. By End User
8.2.4. By Distribution Channel
9. South Africa Bath and Shower Products Market
9.1. Market Size & Forecast, 2019–2030
9.1.1. By Value (USD Billion)
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Form
9.2.3. By End User
9.2.4. By Distribution Channel
10. Nigeria Bath and Shower Products Market
10.1. Market Size & Forecast, 2019–2030
10.1.1. By Value (USD Billion)
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Form
10.2.3. By End User
10.2.4. By Distribution Channel
11. Algeria Bath and Shower Products Market
11.1. Market Size & Forecast, 2019–2030
11.1.1. By Value (USD Billion)
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Form
11.2.3. By End User
11.2.4. By Distribution Channel
12. Rest of MEA Bath and Shower Products Market
12.1. Market Size & Forecast, 2019–2030
12.1.1. By Value (USD Billion)
12.2. Market Share & Forecast
12.2.1. By Product Type
12.2.2. By Form
12.2.3. By End User
12.2.4. By Distribution Channel
13. Competitive Landscape
13.1. List of Key Players and Their Offerings
13.2. Middle East and Africa Bath and Shower Products Market Share Analysis, 2022
13.3. Competitive Benchmarking, By Operating Parameters
13.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
14. Impact of Escalating Geopolitical Tensions on Middle East and Africa Bath and Shower Products Market
15. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
15.1. Unilever
15.2. Procter & Gamble (P&G)
15.3. Johnson & Johnson
15.4. Henkel
15.5. Nabil Sultan Establishment
15.6. Binzagr Unilever
15.7. Reckitt Benckiser
15.8. L'Occitane International SA
15.9. Other Prominent Players
16. Key Strategic Recommendations
17. Research Methodology
17.1. Qualitative Research
17.1.1. Primary & Secondary Research
17.2. Quantitative Research
17.3. Market Breakdown & Data Triangulation
17.3.1. Secondary Research
17.3.2. Primary Research
17.4. Breakdown of Primary Research Respondents, By Region
17.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 Middle East and Africa Bath and Shower Products Market Segmentation
Figure 2 Middle East and Africa Bath and Shower Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Middle East and Africa Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 5 Middle East and Africa Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 6 Middle East and Africa Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 7 Middle East and Africa Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 8 Middle East and Africa Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 9 Middle East and Africa Bath and Shower Products Market Share, By Country, By Value, 2019–2030
Figure 10 Saudi Arabia Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 11 Saudi Arabia Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 12 Saudi Arabia Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 13 Saudi Arabia Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 14 Saudi Arabia Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 15 UAE Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 16 UAE Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 17 UAE Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 18 UAE Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 19 UAE Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 20 Qatar Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 21 Qatar Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 22 Qatar Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 23 Qatar Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 24 Qatar Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 25 Kuwait Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 26 Kuwait Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 27 Kuwait Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 28 Kuwait Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 29 Kuwait Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 30 South Africa Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 31 South Africa Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 32 South Africa Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 33 South Africa Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 34 South Africa Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 35 Nigeria Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 36 Nigeria Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 37 Nigeria Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 38 Nigeria Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 39 Nigeria Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 40 Algeria Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 41 Algeria Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 42 Algeria Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 43 Algeria Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 44 Algeria Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Figure 45 Rest of MEA Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Figure 46 Rest of MEA Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Figure 47 Rest of MEA Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Figure 48 Rest of MEA Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Figure 49 Rest of MEA Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 Middle East and Africa Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 2 Middle East and Africa Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 3 Middle East and Africa Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 4 Middle East and Africa Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 5 Middle East and Africa Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 6 Middle East and Africa Bath and Shower Products Market Share, By Country, By Value, 2019–2030
Table 7 Saudi Arabia Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 8 Saudi Arabia Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 9 Saudi Arabia Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 10 Saudi Arabia Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 11 Saudi Arabia Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 12 UAE Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 13 UAE Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 14 UAE Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 15 UAE Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 16 UAE Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 17 Qatar Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 18 Qatar Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 19 Qatar Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 20 Qatar Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 21 Qatar Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 22 Kuwait Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 23 Kuwait Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 24 Kuwait Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 25 Kuwait Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 26 Kuwait Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 27 South Africa Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 28 South Africa Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 29 South Africa Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 30 South Africa Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 31 South Africa Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 32 Nigeria Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 33 Nigeria Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 34 Nigeria Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 35 Nigeria Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 36 Nigeria Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 37 Algeria Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 38 Algeria Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 39 Algeria Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 40 Algeria Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 41 Algeria Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 42 Rest of MEA Bath and Shower Products Market Size, By Value (USD Billion), 2019–2030
Table 43 Rest of MEA Bath and Shower Products Market Share, By Product Type, By Value, 2019–2030
Table 44 Rest of MEA Bath and Shower Products Market Share, By Form, By Value, 2019–2030
Table 45 Rest of MEA Bath and Shower Products Market Share, By End User, By Value, 2019–2030
Table 46 Rest of MEA Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2030
Table 47 Unilever Company Overview
Table 48 Unilever Financial Overview
Table 49 Procter & Gamble (P&G) Company Overview
Table 50 Procter & Gamble (P&G) Financial Overview
Table 51 Johnson & Johnson Company Overview
Table 52 Johnson & Johnson Financial Overview
Table 53 Henkel Company Overview
Table 54 Henkel Financial Overview
Table 55 Nabil Sultan Establishment Company Overview
Table 56 Nabil Sultan Establishment Financial Overview
Table 57 Binzagr Unilever Company Overview
Table 58 Binzagr Unilever Financial Overview
Table 59 Reckitt Benckiser Company Overview
Table 60 Reckitt Benckiser Financial Overview
Table 61 L'Occitane International SA Company Overview
Table 62 L'Occitane International SA Financial Overview
Table 63 Other Prominent Players Company Overview
Table 64 Other Prominent Players Financial Overview

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