India Sports and Energy Drinks Market, By Product Type (Sports Drinks, Energy Drinks); By Nature (Organic, Non-organic); By Packaging Type (Bottles (Pet/Glass), Cans); By Distribution channel (Hypermarkets & Supermarkets, On-trade, Convenience Stores, Ind

India Sports and Energy Drinks Market More Than Doubles to Reach USD 8.7 Billion by 2031

India Sports and Energy Drinks Market is flourishing because of an increasing participation in sports and fitness activities and growing health consciousness among people across the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated India Sports and Energy Drinks Market size at USD 4.00 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects India Sports and Energy Drinks Market size to boom at a robust CAGR of 11.7% reaching a value of USD 8.68 billion by 2031. Major growth drivers for India Sports and Energy Drinks Market include the rising occurrence of lifestyle diseases and the growing interest in sports-related activities for maintaining a healthy lifestyle. Increased consumer spending on well-being contributes to the demand for sports and energy drinks, further fueled by aggressive promotions on social media platforms by leading brands. Manufacturers are responding to health-conscious trends by producing sugar-free variants with natural ingredients and partnering with sports personalities and celebrities for endorsements. Also, factors such as the preference for ready-to-drink beverages and the burgeoning gym culture are expected to contribute to the market's expansion. However, high cost of sports and energy drinks and competition from other beverages are anticipated to restrain the overall market growth over the forecast period.

Opportunity - Growing Popularity and Number of Sports Events

An increasing number of sports and games events across India and their popularity are projected to boost the growth of India Sports and Energy Drinks Market in the coming years. Growing popularity of annual cricket tournaments, such as Indian Premier League (IPL) and Women Premier League (WPL), is expected to be the interesting platforms for promoting sports and energy drinks. For instance, Reliance Retail Ventures Limited, a unit of Reliance Consumer Products Limited (RCPL), launched Spinner, a new sports drink for INR 10, in February 2025. The company co-created Spinner co-created with Muttiah Muralidharan, a cricketing legend. To create awareness and expand brand visibility of Spinner across India, RCPL is in partnership with IPL teams, Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians. Sports and energy drinks encompass beverages designed to swiftly supply energy, hydration, and electrolyte replenishment for individuals involved in sports or physical activities.

Escalating Geopolitical Tensions on India Sports and Energy Drinks Market

Escalating geopolitical tensions could significantly impact the growth of India Sports and Energy Drinks Market. Economic uncertainties, increasing tariffs, and disrupted supply chains could lead to a temporary decline in consumer spending and production. The post-COVID-19 pandemic, the market has gradually recovered with increased emphasis on health and fitness. The demand for sports and energy drinks rebounds as consumers prioritize wellness. Manufacturers focus on product innovations and marketing strategies to cater to evolving consumer preferences, emphasizing the role of these beverages in maintaining an active and healthy lifestyle.

Organic Segment Leads India Sports and Energy Drinks Market by Nature

The organic segment leads India Sports and Energy Drinks Market by nature, due to the increasing consumer preference for natural and organic products, reflecting a growing awareness of health and wellness. Consumers are seeking beverages free from artificial additives, preservatives, and chemicals, driving the demand for organic sports and energy drinks. With an emphasis on clean and natural ingredients, the organic segment resonates with health-conscious individuals, contributing to its increased market share in India Sports and Energy Drinks Market by nature.

Competitive Landscape

Major players operating in India Sports and Energy Drinks Market include Red Bull India, Monster Energy India, Rockstar Energy India, Cloud 9 Energy, Tzinga Energy, Gatorade India, PowerAde India, Reliance Industries Ltd (Reliance Consumer Products Limited (RCPL)), and Glucon-D. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Sports and Energy Drinks Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Sports and Energy Drinks Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.