Global Energy Drink Market, By Packaging Type (Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Others), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (L
Description
Global Energy Drink Market, By Packaging Type (Bottles, Cans), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, Others), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)Trend Analysis, Competitive Market Share & Forecast, 2018-2028
Energy Drink Market to Surpass USD 109 Billion by 2028
The energy drink market is growing at a high CAGR because of the rising health consciousness among consumers along with the shift from soft drinks and alcoholic beverages increasing product launches of different flavors and ranges and rising availability through both online and offline stores…
A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the energy drink market was worth USD 63.6 billion in the year 2021. The market is projected to grow at a CAGR of 8.20%, with revenues reaching USD 109.9 billion by 2028. The energy drink market is flourishing at a high rate owing to the rising health consciousness among consumers along with the shift from soft drinks and alcoholic beverages. Furthermore, increasing product launches of different flavors and ranges and rising availability through both online and offline stores are anticipated to drive market growth in the forecast period. However, the negative health impact of the excessive consumption of energy drinks may act as a huge restraining factor for the market.
Surging Launches of New Products is Driving Energy Drink Market Growth
With the rising demand for energy drinks in the market, the companies are constantly launching new products to attract consumers and boost their sales. They are focusing on launching different flavors and ingredients that suit the different taste preferences of consumers. PepsiCo.’s energy drink Rockstar is launching Rockstar Unplugged, made of ingredients such as hemp seed oil, B vitamins, spearmint, lemon balm, etc. The companies are also streamlining their distribution system to increase their product penetration in new and potential markets, which is anticipated to drive the overall market growth.
Rising Demand from On-Trade Channels is Propelling Energy Drink Market Growth
The demand for energy drinks is registering significant demand from the on-trade channels. The number of bars, restaurants, hotels, nightclubs, etc., is increasing at a high rate owing to the rapid urbanization and changing lifestyle of consumers. Furthermore, flourishing tourism in different parts of the world is also influencing the rising number of on-trade channels. This is anticipated to boost the demand for energy drinks in the forecast period.
Energy Drink Market - By Distribution Channel
Based on the distribution channel, the energy drink market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and others. The convenience stores segment accounts for the largest market share owing to the availability of a wide range of products of different brands and flavors under one roof. Consumers can easily buy bulk products from these stores during an event. The supermarkets/hypermarkets segment also accounts for a significant market share.
Energy Drink Market - Regional Insights
Geographically, the energy drink market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominates the energy drink market. However, the Asia-Pacific region is projected to witness the highest growth rate during the forecast period owing to the presence of diverse consumer cases due to the high population. The Asian countries have different taste preferences. Therefore, the companies launch different types of energy drinks to match the needs of regional consumers, which is significantly influencing the growth of the market.
Impact of COVID-19 on Energy Drink Market
The energy drink market witnessed tremendous growth post the COVID-19 pandemic outbreak. This is because of the negative influence of pandemics on the physical and mental health of the people. The fitness clubs and gyms were closed, and people were impeded to work from homes during the quarantine period. All these factors caused severe burnout and lethargy. Due to this, the focus on one’s health and need for healthy consumption surged, fueling the demand for energy drinks during the pandemic period.
Competitive Landscape
The leading market players of the energy drink market are Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.
The energy drink market is highly competitive with the presence of several global and regional market players. The companies constantly launch new products with different flavors and additives to suit consumers’ tastes and preferences. They also focus on improving their supply chain and launching their products in new markets to boost their sales and revenue. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.
Don’t miss the business opportunity of the energy drink market. Consult our analysts to gain crucial insights and facilitate your business growth.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the energy drink market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the energy drink market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
About Us
BlueWeave Consulting provides comprehensive Market Intelligence (MI) Solutions to businesses regarding various products and services online and offline. We offer all-inclusive market research reports by analyzing both qualitative and quantitative data to boost the performance of your business solutions. BWC has built its reputation from the scratch by delivering quality inputs and nourishing long-lasting relationships with its clients. We are one of the promising digital MI solutions companies providing agile assistance to make your business endeavors successful.
Energy Drink Market to Surpass USD 109 Billion by 2028
The energy drink market is growing at a high CAGR because of the rising health consciousness among consumers along with the shift from soft drinks and alcoholic beverages increasing product launches of different flavors and ranges and rising availability through both online and offline stores…
A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the energy drink market was worth USD 63.6 billion in the year 2021. The market is projected to grow at a CAGR of 8.20%, with revenues reaching USD 109.9 billion by 2028. The energy drink market is flourishing at a high rate owing to the rising health consciousness among consumers along with the shift from soft drinks and alcoholic beverages. Furthermore, increasing product launches of different flavors and ranges and rising availability through both online and offline stores are anticipated to drive market growth in the forecast period. However, the negative health impact of the excessive consumption of energy drinks may act as a huge restraining factor for the market.
Surging Launches of New Products is Driving Energy Drink Market Growth
With the rising demand for energy drinks in the market, the companies are constantly launching new products to attract consumers and boost their sales. They are focusing on launching different flavors and ingredients that suit the different taste preferences of consumers. PepsiCo.’s energy drink Rockstar is launching Rockstar Unplugged, made of ingredients such as hemp seed oil, B vitamins, spearmint, lemon balm, etc. The companies are also streamlining their distribution system to increase their product penetration in new and potential markets, which is anticipated to drive the overall market growth.
Rising Demand from On-Trade Channels is Propelling Energy Drink Market Growth
The demand for energy drinks is registering significant demand from the on-trade channels. The number of bars, restaurants, hotels, nightclubs, etc., is increasing at a high rate owing to the rapid urbanization and changing lifestyle of consumers. Furthermore, flourishing tourism in different parts of the world is also influencing the rising number of on-trade channels. This is anticipated to boost the demand for energy drinks in the forecast period.
Energy Drink Market - By Distribution Channel
Based on the distribution channel, the energy drink market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and others. The convenience stores segment accounts for the largest market share owing to the availability of a wide range of products of different brands and flavors under one roof. Consumers can easily buy bulk products from these stores during an event. The supermarkets/hypermarkets segment also accounts for a significant market share.
Energy Drink Market - Regional Insights
Geographically, the energy drink market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominates the energy drink market. However, the Asia-Pacific region is projected to witness the highest growth rate during the forecast period owing to the presence of diverse consumer cases due to the high population. The Asian countries have different taste preferences. Therefore, the companies launch different types of energy drinks to match the needs of regional consumers, which is significantly influencing the growth of the market.
Impact of COVID-19 on Energy Drink Market
The energy drink market witnessed tremendous growth post the COVID-19 pandemic outbreak. This is because of the negative influence of pandemics on the physical and mental health of the people. The fitness clubs and gyms were closed, and people were impeded to work from homes during the quarantine period. All these factors caused severe burnout and lethargy. Due to this, the focus on one’s health and need for healthy consumption surged, fueling the demand for energy drinks during the pandemic period.
Competitive Landscape
The leading market players of the energy drink market are Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.
The energy drink market is highly competitive with the presence of several global and regional market players. The companies constantly launch new products with different flavors and additives to suit consumers’ tastes and preferences. They also focus on improving their supply chain and launching their products in new markets to boost their sales and revenue. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.
Don’t miss the business opportunity of the energy drink market. Consult our analysts to gain crucial insights and facilitate your business growth.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the energy drink market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the energy drink market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
About Us
BlueWeave Consulting provides comprehensive Market Intelligence (MI) Solutions to businesses regarding various products and services online and offline. We offer all-inclusive market research reports by analyzing both qualitative and quantitative data to boost the performance of your business solutions. BWC has built its reputation from the scratch by delivering quality inputs and nourishing long-lasting relationships with its clients. We are one of the promising digital MI solutions companies providing agile assistance to make your business endeavors successful.
Table of Contents
189 Pages
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. Research Methodology
- 2.1. Qualitative Research
- 2.1.1. Primary & Secondary Research
- 2.2. Quantitative Research
- 2.3. Market Breakdown & Data Triangulation
- 2.3.1. Secondary Research
- 2.3.2. Primary Research
- 2.4. Breakdown of Primary Research Respondents, By Region
- 2.5. Assumption & Limitation
- 3. Executive Summary
- 4. Global Energy Drink Market Insights
- 4.1. Industry Value Chain Analysis
- 4.2. DROC Analysis
- 4.2.1. Growth Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
- 4.2.4. Challenges
- 4.3. Technological Advancement/Recent Development
- 4.4. Regulatory Framework
- 4.5. Porter’s Five Forces Analysis
- 4.5.1. Bargaining Power of Suppliers
- 4.5.2. Bargaining Power of Buyers
- 4.5.3. Threat of New Entrants
- 4.5.4. Threat of Substitutes
- 4.5.5. Intensity of Rivalry
- 5. Global Energy Drink Market Overview
- 5.1. Market Size & Forecast by Value, 2018-2028
- 5.1.1. By Value (USD Million)
- 5.2. Market Share & Forecast
- 5.2.1. By Type
- 5.2.1.1. Non-alcoholic
- 5.2.1.2. Alcoholic
- 5.2.2. By Packaging
- 5.2.2.1. Cartons
- 5.2.2.2. Bottles
- 5.2.2.3. Cans
- 5.2.2.4. others
- 5.2.3. By Distribution Channel
- 5.2.3.1. Supermarket
- 5.2.3.2. Online
- 5.2.3.3. Specialty store
- 5.2.3.4. Others
- 5.2.4. By Region
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. The Asia Pacific
- 5.2.4.4. Latin America
- 5.2.4.5. The Middle East and Africa
- 6. North America Energy Drink Market
- 6.1. Market Size & Forecast by Value, 2018-2028
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Packaging
- 6.2.3. By Distribution Channels
- 6.2.4. By Country
- 6.2.4.1. United States
- 6.2.4.2. Canada
- 7. Europe Energy Drink Market
- 7.1. Market Size & Forecast by Value, 2018-2028
- 7.1.1. By Value (USD Million)
- 7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Packaging
- 7.2.3. By Distribution Channels
- 7.2.4. By Country
- 7.2.4.1. Germany
- 7.2.4.2. United Kingdom
- 7.2.4.3. Italy
- 7.2.4.4. France
- 7.2.4.5. Spain
- 7.2.4.6. Rest of Europe
- 8. Asia Pacific Energy Drink Market
- 8.1. Market Size & Forecast by Value, 2018-2028
- 8.1.1. By Value (USD Million)
- 8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Packaging
- 8.2.3. By Distribution Channels
- 8.2.4. By Country
- 8.2.4.1. China
- 8.2.4.2. India
- 8.2.4.3. Japan
- 8.2.4.4. South Korea
- 8.2.4.5. Rest of Asia Pacific
- 9. Latin America Energy Drink Market
- 9.1. Market Size & Forecast by Value, 2018-2028
- 9.1.1. By Value (USD Million)
- 9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Packaging
- 9.2.3. By Distribution Channels
- 9.2.4. By Country
- 9.2.4.1. Brazil
- 9.2.4.2. Mexico
- 9.2.4.3. Rest of Latin America
- 10. Middle East & Africa Energy Drink Market
- 10.1. Market Size & Forecast by Value, 2018-2028
- 10.1.1. By Value (USD Million)
- 10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Packaging
- 10.2.3. By Distribution Channels
- 10.2.4. By Country
- 10.2.4.1. Saudi Arabia
- 10.2.4.2. UAE
- 10.2.4.3. South Africa
- 10.2.4.4. Rest of Middle East & Africa
- 11. Competitive Landscape
- 11.1.
- List of Key Players and Their Offerings
- 11.2. Market Share Analysis, 2021
- 11.3. Competitive Benchmarking, By Operating Parameters
- 11.4. Key Strategic Development (Merger, Acquisition, Partnership)
- 12. Impact of COVID-19 on Global Energy Drink Market Industry
- 13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
- 13.1. Red Bull
- 13.2. Monster Beverage Corporation
- 13.3. Rockstar Inc.
- 13.4. The Coca-Cola Company
- 13.5. PepsiCo
- 13.6. Arizona Beverage Company
- 13.7. National Beverage Corp.
- 13.8. Dr. Pepper Snapple Group
- 13.9. Living Essentials
- 13.10. Cloud 9
- 13.11. Amway Corporation
- 13.12. Lucozade
- 13.13. Rockstar, Inc.
- 13.14. Taisho Pharmaceutical Co. Ltd
- 13.15. Vital Pharmaceutical
- 13.16. Other prominent players
- 14. Key Strategic Recommendations
- *Financial information in case of non-listed companies will be provided as per availability
- **The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
- List of Figures
- Figure 1 Global Energy Drink Segmentation
- Figure 2 Global Energy Drink Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2021
- Figure 4 Global Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 5 Global Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 6 Global Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 7 Global Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 8 Global Energy Drink Market Share, By Region, By Value, 2018-2028
- Figure 9 North America Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 10 North America Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 11 North America Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 12 North America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 13 North America Energy Drink Market Share, By Country, By Value, 2018-2028
- Figure 14 Europe Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 15 Europe Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 16 Europe Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 17 Europe Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 18 Europe Energy Drink Market Share, By Country, By Value, 2018-2028
- Figure 19 The Asia-Pacific Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 20 The Asia-Pacific Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 21 The Asia-Pacific Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 22 The Asia-Pacific Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 23 The Asia-Pacific Energy Drink Market Share, By Country, By Value, 2018-2028
- Figure 24 Latin America Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 25 Latin America Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 26 Latin America Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 27 Latin America Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 28 Latin America Energy Drink Market Share, By Country, By Value, 2018-2028
- Figure 29 The Middle East & Africa Energy Drink Market Size, By Value (USD Million), 2018-2028
- Figure 30 The Middle East & Africa Energy Drink Market Share, By Type, By Value, 2018-2028
- Figure 31 The Middle East & Africa Energy Drink Market Share, By Packaging, By Value, 2018-2028
- Figure 32 The Middle East & Africa Energy Drink Market Share, By Distribution Channel, By Value, 2018-2028
- Figure 33 The Middle East & Africa Energy Drink Market Share, By Country, By Value, 2018-2028
- List of Tables
- Table 1 Global Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 2 Global Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 3 Global Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 4 Global Energy Drink Market Size, By Region, By Value, 2018-2028
- Table 5 North America Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 6 North America Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 7 North America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 8 North America Energy Drink Market Size, By Country, By Value, 2018-2028
- Table 9 Europe Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 10 Europe Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 11 Europe Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 12 Europe Energy Drink Market Size, By Country, By Value, 2018-2028
- Table 13 The Asia-Pacific Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 14 The Asia-Pacific Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 15 The Asia-Pacific Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 16 The Asia-Pacific Energy Drink Market Size, By Country, By Value, 2018-2028
- Table 17 Latin America Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 18 Latin America Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 19 Latin America Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 20 Latin America Energy Drink Market Size, By Country, By Value, 2018-2028
- Table 21 The Middle East & Africa Energy Drink Market Size, By Type, By Value, 2018-2028
- Table 22 The Middle East & Africa Energy Drink Market Size, By Packaging, By Value, 2018-2028
- Table 23 The Middle East & Africa Energy Drink Market Size, By Distribution Channel, By Value, 2018-2028
- Table 24 The Middle East & Africa Energy Drink Market Size, By Country, By Value, 2018-2028
- Table 25 Red Bull Company Overview
- Table 26 Red Bull Financial Overview
- Table 27 Monster Beverage Corporation Company Overview
- Table 28 Monster Beverage Corporation Financial Overview
- Table 29 The Coca-Cola Company Overview
- Table 30 The Coca-Cola Company Financial Overview
- Table 31 PepsiCo Company Overview
- Table 32 PepsiCo Financial Overview
- Table 33 National Beverage Corp. Company Overview
- Table 34 National Beverage Corp. Financial Overview
- Table 35 Living Essentials Company Overview
- Table 36 Living Essentials Financial Overview
- Table 37 Cloud 9 Company Overview
- Table 38 Cloud 9 Financial Overview
- Table 39 Amway Corporation Company Overview
- Table 40 Amway Corporation Financial Overview
- Table 41 Lucozade Company Overview
- Table 42 Lucozade Financial Overview
- Table 43 Rockstar, Inc. Company Overview
- Table 44 Rockstar, Inc. Financial Overview
- Table 45 Taisho Pharmaceutical Co. Ltd Company Overview
- Table 46 Taisho Pharmaceutical Co. Ltd Financial Overview
- Table 47 Vital Pharmaceutical Company Overview
- Table 48 Vital Pharmaceutical Financial Overview
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