Global Wi-Fi Analytics Market Size study & Forecast, by Component (Solution, Service) by Deployment (On premise, Cloud), by Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), by Industry Vertical (Retail, Hospitality, Sports & Entertainmen

Global Wi-Fi Analytics Market Size study & Forecast, by Component (Solution, Service) by Deployment (On premise, Cloud), by Application (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), by Industry Vertical (Retail, Hospitality, Sports & Entertainment, Transportation, Healthcare, Others) and Regional Analysis, 2023-2030

Global Wi-Fi Analytics Market is valued approximately at USD XXX billion in 2022 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2023-2030. Wi-Fi analytics refers to the process of collecting, analyzing, and interpreting data generated by Wi-Fi networks to gain valuable insights into user behavior, preferences, and trends. This technology leverages the information exchanged between Wi-Fi-enabled devices and the network infrastructure to extract meaningful data, such as foot traffic patterns, dwell times, and popular areas within a given physical space. Wi-Fi analytics systems often utilize various metrics, including the number of connected devices, signal strength, and device movement, to provide businesses and organizations with valuable information about user engagement and the overall performance of their Wi-Fi network. The Wi-Fi Analytics market is expanding because of factors such as increasing use of smartphones and smart devices, increasing deployment of public wi-fi across physical venues and increasing deployment of broadband connection.

The escalating number of public hotspots is a driving force behind the growth of the Wi-Fi analytics market. As the demand for seamless and high-speed internet connectivity continues to surge, there has been a significant proliferation of public Wi-Fi hotspots in various locations such as airports, coffee shops, shopping malls, and public transportation hubs. According to Statista, in year 2019 the number of public hotspots across the globe stood at 362 million which increased to 549 million public hotspots in year 2022. In addition, rise in adoption of big data analytics and increase in investment on Wi-Fi analytics is creating new opportunities for the market growth. The BLA is planned to be submitted by the end of Q4 2023. The successful launch of this product may provide patients with an alternate option. However, Data security issues stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Wi-Fi Analytics Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in 2022 owing to the rapid advancements in the Internet of Things (IoT) are bolstering the market's economic performance. Furthermore, the increasing embrace of big data analytics across various sectors, such as government bodies, media & entertainment, and healthcare, in countries such as the U.S. and Canada, is playing a pivotal role in driving revenue growth in the regional market. The presence of numerous market players is anticipated to contribute significantly to the overall revenue growth trajectory during the forecast period. Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising penetration of smart phones, and internet in the region.

Major market player included in this report are:
Cloud4Wi, Inc
Yelp Wi-Fi Inc.
Aruba Networks
Cisco Systems, Inc.
Purple WiFi Ltd
GoZone WiFi, LLC.
Fortinet, Inc.
Ruckus Networks
Blix
Skyfii Limited

Recent Developments in the Market:
 In January 2023, Purple Wifi has unveiled a strategic collaboration with Altitude Trampoline Park, a trampoline facility, aimed at improving customer relationship management (CRM) record collection, gathering venue-specific feedback, and boosting spending at concessions. Altitude has chosen to integrate Purple's Guest Wi-Fi solution across its corporate sites in the United States. Following the initial launch, multiple franchise locations have also adopted the solution, each encompassing more than 30,000 square feet of indoor space. This partnership is poised to enhance data collection and customer engagement initiatives for Altitude Trampoline Park through the implementation of Purple's innovative Guest Wi-Fi solution.

Global Wi-Fi Analytics Market Report Scope:
 Historical Data – 2020 - 2021
 Base Year for Estimation – 2022
 Forecast period - 2023-2030
 Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
 Segments Covered – Component, Deployment, Application, Industry Vertical, Region
 Regional Scope - North America; Europe; Asia Pacific; Latin America; Rest of the World

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Solution
Service

By Deployment:
On premise
Cloud

By Application:
Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics
By Industry Vertical:
Retail
Hospitality
Sports & Entertainment
Transportation
Healthcare
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Companies Mentioned
Cloud4Wi, Inc
Yelp Wi-Fi Inc.
Aruba Networks
Cisco Systems, Inc.
Purple WiFi Ltd
GoZone WiFi, LLC.
Fortinet, Inc.
Ruckus Networks
Blix
Skyfii Limited

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