Global Virology Specimen Collection Market Size Study & Forecast, by Product (Viral Transport Media, Swabs, Blood Collection Kits, Specimen Collection Tubes) by Sample Type (Blood, Cervical, Nasal, Nasopharyngeal, Throat, Oral) and Regional Forecasts 2025

Market Definition and Overview

The Global Virology Specimen Collection Market is valued at approximately USD 6.37 billion in 2024 and is projected to expand at a CAGR of 4.62% during the forecast period 2025-2035. Virology specimen collection forms the cornerstone of infectious disease diagnosis, surveillance, and research by ensuring high-quality clinical samples for laboratory testing. It encompasses a range of products such as viral transport media, swabs, blood collection kits, and tubes, all of which are critical to accurate detection and reliable epidemiological outcomes. The growing prevalence of viral infections, coupled with expanding public health initiatives and increased funding for pandemic preparedness, has fueled demand for efficient specimen collection solutions. Moreover, the rising burden of influenza, HIV, HPV, and emerging zoonotic diseases continues to underscore the indispensable role of specimen collection products in clinical and research settings.

The escalating demand for viral diagnostic testing has directly driven the uptake of specimen collection kits. Global healthcare systems, having experienced unprecedented challenges during the COVID-19 pandemic, are strategically investing in strengthening diagnostic infrastructure, thereby reinforcing the importance of standardized and reliable collection methods. For instance, the World Health Organization highlights that respiratory viruses such as influenza and coronaviruses remain among the top causes of annual morbidity, necessitating robust testing protocols. Additionally, technological advancements in swab materials, improvements in viral transport media formulations, and the integration of automation in specimen processing are further propelling market growth. However, fluctuating costs of raw materials, regulatory complexities, and a gradual but steady shift towards digital health and non-invasive testing techniques could temper the pace of expansion over the long term.

The detailed segments and sub-segments included in the report are:

By Product:
• Viral Transport Media
• Swabs
• Blood Collection Kits
• Specimen Collection Tubes

By Sample Type:
• Blood
• Cervical
• Nasal
• Nasopharyngeal
• Throat
• Oral

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Segment Insights

From a segmentation standpoint, blood samples represent one of the most widely collected categories due to their clinical relevance across multiple virology applications, including HIV, hepatitis, and emerging viral infections. Cervical samples also account for a substantial portion of the market, particularly driven by global cervical cancer screening programs linked to HPV testing. Meanwhile, nasopharyngeal and nasal samples emerged as pivotal collection types during the COVID-19 pandemic and continue to remain integral for respiratory viral diagnostics. In terms of product types, viral transport media remain the backbone of the market, as they ensure sample integrity during transport and storage, while swabs are projected to retain significant demand due to their direct role in specimen acquisition. Blood collection kits and specimen tubes are also gaining traction, especially with the expansion of population-wide surveillance programs.

Regional Insights

Regionally, North America held the dominant market position in 2025, fueled by advanced healthcare infrastructure, extensive adoption of diagnostic testing, and strong presence of leading market players. Europe follows closely, supported by large-scale virology surveillance programs and government-backed research initiatives. On the other hand, Asia Pacific is expected to emerge as the fastest-growing regional market during the forecast period, driven by rapid urbanization, large patient populations, and a rising focus on infectious disease control in nations such as China and India. Favorable government policies, growing healthcare expenditure, and increasing collaborations between global and regional diagnostic players are further solidifying the market’s expansion in APAC. Meanwhile, Latin America and the Middle East & Africa are gradually ramping up their virology diagnostic capabilities, providing untapped opportunities for global stakeholders.

Major market players included in this report are:
• Abbott Laboratories
• Thermo Fisher Scientific Inc.
• Becton, Dickinson and Company (BD)
• Danaher Corporation
• F. Hoffmann-La Roche Ltd.
• Cardinal Health Inc.
• Puritan Medical Products
• Quest Diagnostics Incorporated
• Copan Diagnostics Inc.
• Medline Industries LP
• Qiagen N.V.
• Greiner Bio-One International GmbH
• Longhorn Vaccines & Diagnostics LLC
• Hardy Diagnostics

Global Spacer Fluid Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa



The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions. Show more