Global Storage Software Market Size study & Forecast, by Deployment (Cloud, On-premise), Enterprise Type (Large Enterprises, SMEs), Software Type (Data Protection & Recovery, Storage Management, Storage Virtualization, Storage Analytics, Others), End-user

The Global Storage Software Market is valued at approximately USD 36.1 billion in 2024 and is anticipated to expand with a robust CAGR of 9.10% during the forecast period of 2025-2035. As enterprises navigate the digital economy, the volume, velocity, and variety of data have surged exponentially, compelling organizations to deploy advanced storage solutions. Storage software provides the essential architecture for data protection, recovery, virtualization, management, and analytics—enabling businesses to handle unstructured and structured data with speed, efficiency, and security. This market is significantly driven by the accelerating cloud adoption, heightened cybersecurity concerns, and the surge of big data and AI-driven analytics that demand highly resilient and scalable storage frameworks. Additionally, the rising demand for business continuity, regulatory compliance, and real-time access to data has amplified the urgency for enterprises to overhaul legacy systems and transition toward next-generation storage technologies.

The wave of digital transformation across sectors has fueled an insatiable demand for efficient storage management. Organizations are increasingly leaning toward cloud-based deployments for scalability and flexibility, yet on-premise solutions retain relevance for enterprises requiring strict compliance and greater control over sensitive data. As per industry reports, global data creation is projected to surpass 180 zettabytes by 2025, creating immense opportunities for software vendors specializing in data-driven storage optimization. The advent of hybrid and multi-cloud storage, paired with AI-powered predictive analytics for storage management, is opening up new avenues for market growth. Nevertheless, high initial deployment costs and rising concerns over cloud security remain hurdles that could impede market expansion.

The detailed segments and sub-segments included in the report are:

By Deployment:
• Cloud
• On-premise

By Enterprise Type:
• Large Enterprises
• Small and Medium Enterprises (SMEs)

By Software Type:
• Data Protection and Recovery
• Storage Management
• Storage Virtualization
• Storage Analytics
• Others

By End-user:
• BFSI
• Government and Public Sector
• Healthcare and Life Sciences
• Retail and Consumer Goods
• Manufacturing
• Media and Entertainment
• Energy and Utilities
• Others

By application perspective, cloud deployment is expected to dominate the storage software landscape, as organizations continue to embrace the cloud-first approach for operational agility and cost efficiency. The cloud segment is anticipated to account for a commanding share of the market due to its elasticity, integration with AI and machine learning capabilities, and growing prevalence of Software-as-a-Service (SaaS) models. Nonetheless, on-premise deployments will maintain a steady foothold, particularly across industries where data sovereignty, compliance, and security requirements are non-negotiable. Thus, while cloud spearheads market adoption, the coexistence of hybrid and on-premise models is likely to remain a defining trait of the storage software market in the years to come.

When segmented by software type, data protection and recovery tools lead in revenue contribution, underpinned by the rising instances of ransomware attacks, data breaches, and regulatory mandates around business continuity. Enterprises are increasingly investing in advanced disaster recovery systems, backup automation, and AI-driven threat detection to safeguard mission-critical data. Simultaneously, storage virtualization and analytics are emerging as high-growth segments, propelled by the need to enhance operational visibility, optimize resource utilization, and improve decision-making processes. In essence, while data protection drives the largest market revenues, storage analytics and virtualization are accelerating swiftly, underscoring the sector’s transformation from mere storage to intelligent data management.

The key regions considered for the Global Storage Software Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominates the market in 2025, bolstered by its advanced IT infrastructure, high cloud adoption rates, and presence of major technology giants offering storage solutions. The region’s robust regulatory frameworks and rising enterprise focus on cybersecurity further underpin market demand. Meanwhile, Asia Pacific is projected to be the fastest-growing region over the forecast period, driven by rapid digitalization, massive data generation from e-commerce and financial services, and government-backed initiatives to modernize IT infrastructure in emerging economies such as India and China. Europe, with its strong emphasis on GDPR compliance and data security, also holds a significant share, while Latin America and the Middle East & Africa are poised for gradual growth with increasing adoption of cloud-driven storage solutions.

Major market players included in this report are:
• Microsoft Corporation
• Oracle Corporation
• Dell Technologies Inc.
• International Business Machines Corporation (IBM)
• NetApp Inc.
• Hewlett Packard Enterprise (HPE)
• VMware Inc.
• Hitachi Vantara Corporation
• Pure Storage Inc.
• Huawei Technologies Co., Ltd.
• Amazon Web Services, Inc. (AWS)
• Fujitsu Limited
• Broadcom Inc. (CA Technologies)
• Veritas Technologies LLC
• Commvault Systems, Inc.

Global Storage Software Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market. Show more