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PreK-12 Instructional Materials Industry Competitive Analysis, 2025

Publisher Simba Information – Reports
Published Jun 11, 2025
Length 75 Pages
SKU # CURP20079713

Description

Simba Information’s PreK–12 Instructional Materials Industry Competitive Analysis, 2025 examines how leading vendors are navigating a rapidly evolving K–12 education landscape shaped by generative AI, political instability, and budgetary pressure. The report highlights how companies are responding to widespread federal funding changes, including rescinded ESSER extensions and DEI-related cuts, while also investing in AI tools, CTE-aligned content, and professional learning resources.

With profiles of 14 top vendors and comparative analysis of public and private companies, the report offers stakeholders critical insights into vendor strategy, market segmentation, and competitive positioning. It is a key resource for anyone seeking to understand the operational pivots and product investments defining PreK–12 education in 2025 and beyond.

Table of Contents

75 Pages
EXECUTIVE SUMMARY AND METHODOLOGY
EXECUTIVE SUMMARY
METHODOLOGY
CHAPTER 1: OPERATIONAL TRENDS IN 2024-2025
TRENDS AND CHALLENGES FACING EDUCATORS AND VENDORS
Federal Uncertainty
Political Divisions at the State Level
Budget Pressures Abound
State Budget Issues
A Local Look
The Promise and Pitfalls of AI
Continued Learning Loss
Career and Technical Education
Social-Emotional Learning and Other Non-Academic Needs
Staff Shortages and Teacher Burnout
HOW COMPANIES HAVE RESPONDED TO THE TRENDS
Boxlight
Cambium Learning
Cengage
Discovery Education
Goodheart-Willcox
HMH
Kahoot!
McGraw Hill
Pearson
PowerSchool
Renaissance Learning
Savvas Learning
Scholastic
Stride
CHAPTER 2: PREK-12 COMPANIES’ FINANCIAL PERFORMANCE IN 2023 AND EARLY 2024
REVENUE TRENDS IN 2024
Table 2-1. Simba Information's PreK-12 Performance Index, Latest Full Fiscal Year
INDIVIDUAL RESULTS VARIED BY COMPANY
Boxlight
Cengage
McGraw Hill
Pearson
PowerSchool
Scholastic
Stride
Financial Results Are Driven By Key Industry Trends
LOOKING AHEAD TO 2025
Table 2-2. PreK-12 Companies’ Revenue Outlook, Latest Partial Fiscal Year
DIGITAL TRANSITION CONTINUES, DRIVEN BY ARTIFICIAL INTELLIGENCE
Cengage
McGraw Hill
Pearson
Table 2-3. Digital Products and Services as Share of Selected PreK Companies' Revenue
CHAPTER 3: STOCK PRICE TRENDS IN 2024-2025
Table 3-1. Education Company Stock Index, January 2, 2024-December 30, 2024
PREK-12 SEGMENT OUTPERFORMS KEY INDEXES AGAIN IN 2024
THE FIRST QUARTER OF 2025
Table 3-2. Public Education Company Stock Index, January 2, 2025 - March 31, 2025
PRIVATE OWNERSHIP TREND CONTINUES
GOING AGAINST THE TRENDS
CHAPTER 4: M&A ACTIVITY IN 2024 AND 2025 YEAR TO DATE
M&A ACTIVITY IN PREK-12 EDUCATION CONTINUES TO DECLINE
Table 4-1. M&A Activity Involving Suppliers of PreK-12 Educational Solutions, Calendar Year 2024
INDUSTRY TRENDS DRIVE ACQUISITION ACTIVITY IN 2024
RESEARCHERS CONFIRM SLOWING OF M&A DEALS
A PEEK INTO EARLY 2025
Table 4-2. M&A Activity Involving Suppliers of PreK-12 Educational Solutions, First Half of Calendar Year 2025
CHAPTER 5: PRIVATE INVESTMENT FOCUSES ON EARLY-STAGE OPPORTUNITIES
Table 5-1. Selected Private Equity Investments in PreK-12 Education, Calendar Year 2024
INDUSTRY-WIDE, EDTECH INVESTMENT PEGGED AS FLAT TO DOWN
FIRST QUARTER OF 2025 SHORT ON EQUITY INFUSIONS
GENERAL FUNDS ENTER THE K-12 MARKET
Table 5-2. Selected Private Equity Investors in PreK-12 Education, 2024
CHAPTER 6: CONCLUSION

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