Smart Labels in Logistics 2nd Edition

Smart labels is a new category of tracking devices that is designed to be attached to packages,roll cages, pallets, crates and other small items in logistics. The product category can be seenas a combination of traditional shipping labels and GPS tracking devices. Adding technology toshipping labels is not new. Other technologies, such as RFID and Bluetooth, have been used forseveral years. Small-sized GPS trackers leveraging wide area networks have also been used forcargo tracking applications for more than a decade. However, in the past few years, a numberof companies have developed solutions that combine the technologies of GPS tracking deviceswith the small footprint of a shipping label. The result is smart labels, which enable item-leveltracking in near real-time across diverse countries and regions. In this report, a smart label isdefined as a shipping label that is designed to be attached to a package and incorporates sometype of Wireless Wide Area Network (WWAN) technology, such as cellular, satellite, Sigfox orLoRaWAN.

Several companies are in the development phase, while a few early movers have alreadycommercially launched smart label products. The leading solution providers reached shipmentsof over a hundred thousand units during 2025. Within the next few years, several solution providers are projected to reach annual shipment volumes exceeding one million units. Keyplayers providing smart label solutions based on cellular technology include Israel-basedSensos, UK-based Reelables, Germany-based Giesecke+Devrient, Switzerland-based VISEMOand US-based Moeco, AT&T, Trackonomy Systems, Tag-N-Trac and Decklar. Companiesproviding LoRaWAN smart labels include US-based OnAsset Intelligence and CubeWorks,Switzerland-based Truvami, China-based RAKwireless and Moko Technology, and UK-basedTrackpac. France-based Linxens and Singapore-based UnaBiz provide smart labels based onSigfox technology.

Smart labels represent a major opportunity for technology developers, solution providers,telecom operators and logistics service companies. Hundreds of billions of parcels and othersmall items in logistics are shipped annually. While the vast majority of these items will not beeconomically viable to track using smart labels, the potential market for smart labels is alreadyin the millions of units. Berg Insight estimates that the number of shipments of smart labels basedon cellular, Sigfox or LoRaWAN technology used in logistics worldwide reached 900,000 units in2025. Since most smart labels are disposable with a lifespan of only a few weeks, the number ofdevices that are connected and actively transferring data at a particular point in time (i.e. installedbase) is significantly lower than annual smart label shipment volumes. There were an estimated80,000 simultaneously active smart label units at the end of 2025.

The market is forecasted to grow substantially over the next five years as the technologyimproves and a broader range of customers discover how they can leverage smart labels tostreamline their logistics processes. By 2030, annual shipments of smart labels are projected toreach 29.2 million units. This represents a CAGR of 101 percent. The number of simultaneouslyactive smart labels is estimated to reach 2.4 million units by the end of 2030. The market valuereached € 21.8 million in 2025. This includes revenues generated from the sales of hardware,software and services by smart label solution providers. The market value is forecasted to growat a CAGR of 57 percent to reach € 208.7 million in 2030.