Market Research Logo

Global Direct-to-Consumer Genetic Testing (DTC-GT) Market: Focus on Direct-to-Consumer Genetic Testing Market by Product Type, Distribution Channel, 15 Countries Mapping, and Competitive Landscape - Analysis and Forecast, 2019-2028

Global Direct-to-Consumer Genetic Testing (DTC-GT) Market: Focus on Direct-to-Consumer Genetic Testing Market by Product Type, Distribution Channel, 15 Countries Mapping, and Competitive Landscape - Analysis and Forecast, 2019-2028

The global direct-to-consumer genetic testing market consists of companies providing genetic testing services without the involvement of healthcare professionals. The DTC companies offer genetics testing services for ancestry, health and wellness and entertainment. Recent trends with regard to extensive funding from various investors for the promotion of genetic testing, are significantly propelling the market. Moreover, owing to the emerging concept of consumer empowerment, the global direct-to-consumer genetic test market is witnessing a massive influx of new entrants in the industry.

With the reduction in time required for genetic sequencing at an affordable cost has increased the acceptance of DTC testing among the consumers. The DTC companies offer these genetic tests to their consumers through online channel and OTC channels, further making these tests easily accessible to the consumers around the globe.

The purpose of the study is to gain a holistic view of the global direct-to-consumer genetic testing market in terms of various factors influencing it, such as recent trends and technological advancements of the market. The scope of this report is centered upon conducting a detailed study of the products allied with the direct-to-consumer genetic testing market, which include health and wellness-, entertainment- and ancestry-based genetic tests. The global direct-to-consumer genetic testing market is segmented into three different parts: by product-type, by distribution channel, and by region. The global market value was estimated on the basis of these three different approaches which were validated against one another. These segments are further sub-segmented to ease the market estimation. The report presents the reader with an opportunity to unlock comprehensive insights with respect to the market and helps in forming well-informed strategic decisions. The research uncovers some of the substantial parameters that must be taken into consideration before entering into the market.

This research report aims at answering various aspects of the global direct-to-consumer genetic testing market with the help of the key factors driving the market, restraints that can possibly inhibit the overall market growth, and the current growth opportunities that are going to shape the future trajectory of the market expansion. The report includes an in-depth examination of the key ecosystem players and key strategies and developments taking place in this market. Moreover, the report includes chapters on market dynamics (market drivers, opportunities and challenges) and industry analysis as well.

The research study highlights the factors governing the industry attractiveness with Porter’s Five Forces for a comprehensive understanding of the global direct-to-consumer genetic testing market, and assesses the factors governing the same. Moreover, the study includes detailed product mapping, market estimation, and analysis of key trends in multiple countries, growth of direct-to-consumer genetic testing market in each country, and the key strategies and developments by the prominent manufacturers.

The answers to the following key questions can be derived from this report:

  • What are the major market drivers, challenges, and opportunities in the global direct-to-consumer genetic testing market?
  • What are the underlying structures resulting in the emerging trends within the direct-to-consumer genetic testing industry?
  • What was the market value of the leading segments and sub-segments of the global direct-to-consumer genetic testing market in 2018?
  • How is each segment of the global direct-to-consumer genetic testing market expected to grow during the forecast period and what will be the revenue generated by each of the segments by the end of 2028?
  • What are the influencing factors that may affect the market share of the key players?
  • How is the industry expected to evolve during the forecast period 2019- 2028?
  • What are the key developmental strategies which are implemented by the key players to sustain in the competitive market?
  • What are the key product type in the global direct-to-consumer genetic testing market? What are the major benefits of each type?
  • What are the key distribution channel in the global direct-to-consumer genetic testing market? What are the major benefits of each type?
  • What is the market share of each of the companies in the global direct-to-consumer genetic testing market and what are their contributions?
  • Who are the key manufacturers in global direct-to-consumer genetic testing market, and what are their contributions?
The key players who have significant contributions to the direct-to-consumer genetic testing market are 23andme Inc., 24Genetics, Ancestry.com LLC, Atlas Biomed, Chengdu 23Mofang Biotechnology Co., Ltd., Dante Labs, Inc., EasyDNA, FamilyTreeDNA, Genebase Systems, Mapmygenome and MyHeritage Ltd. among others.

Please Note: * The single user license comes with a password which can be used only by the designated user to view the file. This format does not allow the user to copy or print the document, or to share the password with anyone other than the user.*


Executive Summary
1 Market Overview
1.1 Bloom in Direct-to-Consumer Genetic Testing
1.2 History Perspective
1.3 Direct-to-Consumer Genetic Testing and Digital Technology Giants
2 Market Dynamics
2.1 Impact Analysis
2.2 Growth Drivers
2.2.1 Curiosity Among Consumers
2.2.2 Rising Public Awareness
2.2.3 Need for Precision Medicine
2.2.4 Hassle-Free Model
2.3 Growth Restraints
2.3.1 Lack of Regulation
2.3.2 Accuracy of Results
2.3.3 Ethical and Social Issues
2.4 Growth Opportunities
2.4.1 Expanding the Services in an Untapped Market
2.4.2 Partnering with Physicians and Genetic Counselors
2.4.3 Initiating Education and Awareness Programs
2.4.4 Partnerships with Different Distribution Channels and Health Insurance
2.4.5 Expanding Product Portfolio
3 Competitive Landscape
3.1 Key Developments and Strategies
3.1.1 Product Launch and Upgrade
3.1.2 Collaborations, Agreements, and Partnerships
3.1.3 Product Approvals
3.1.4 Funding and Expansion
3.1.5 Acquisitions
3.2 Market Share Analysis
3.3 Industry Attractiveness
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Buyers
3.3.3 Threats of New Entrants
3.3.4 Threats of Substitute Products
3.3.5 Intensity of Competitive Rivalry
4 Industry Insights
4.1 Legal Requirements and Regulations
4.2 Regulation in North-America
4.2.1 The U.S.
4.3 Regulation in Europe
4.3.1 Germany
4.3.2 France
4.3.3 The U.K.
4.3.4 Italy
4.3.5 Spain
4.4 Regulation in APAC
4.4.1 China
4.4.2 Japan
4.4.3 Australia
4.4.4 South Korea
5 Global DTC-GT Market (by Product Type)
5.1 Ancestry
5.2 Health and Wellness
5.3 Entertainment
6 Global DTC-GT Market (by Distribution Channel)
6.1 Online Channel
6.2 Over-the-Counter (OTC) Channel
7 Global DTC-GT Market (by Region)
7.1 North America
7.1.1 The U.S.
7.1.2 Canada
7.2 Europe
7.2.1 Germany
7.2.2 France
7.2.3 The U.K.
7.2.4 Italy
7.2.5 Spain
7.3 Asia-Pacific (APAC)
7.3.1 China
7.3.2 Japan
7.3.3 India
7.3.4 South Korea
7.3.5 Australia
7.4 Latin America
7.4.1 Brazil
7.4.2 Mexico
7.4.3 Rest-of-Latin America (RoLA)
7.4.4 Rest-of-the-World
8 Company Profiles
8.1 Overview
8.2 23andme Inc.
8.2.1 Company Overview
8.2.2 Role of 23andme Inc. in the Global DTC-GT Market
8.2.3 SWOT Analysis
8.3 24Genetics
8.3.1 Company Overview:
8.3.2 Role of 24Genetics in Global DTC-GT Market
8.3.3 SWOT Analysis
8.4 Ancestry.com LLC
8.4.1 Company Overview
8.4.2 Role of Ancestry.com LLC in the Global DTC-GT Market
8.4.3 SWOT Analysis
8.5 Atlas Biomed
8.5.1 Company Overview
8.5.2 Role of Atlas Biomed in the Global DTC-GT Market
8.5.3 SWOT Analysis
8.6 Chengdu 23Mofang Biotechnology Co., Ltd.
8.6.1 Company Overview
8.6.2 Role of Chengdu 23Mofang Biotechnology Co., in Global DTC-GT Market
8.6.3 SWOT Analysis
8.7 Dante Labs, Inc.
8.7.1 Company Overview:
8.7.2 Role of Dante Lab Inc. in Global DTC-GT Market
8.7.3 SWOT Analysis:
8.8 EasyDNA
8.8.1 Company Overview
8.8.2 Role of Easy DNA in Global DTC-GT Market
8.8.3 SWOT Analysis
8.9 Family Tree DNA
8.9.1 Company Overview
8.9.2 Role of FamilyTreeDNA in Global DTC-GT Market
8.9.3 SWOT Analysis:
8.10 Genebase Systems
8.10.1 Company Overview
8.10.2 Role of Genebase Systems in Global DTC-GT Market
8.10.3 SWOT Analysis
8.11 Mapmygenome
8.11.1 Company Overview:
8.11.2 Role of Mapmygenome India Ltd. in Global DTC-GT Market
8.11.3 SWOT Analysis
8.12 MyHeritage Ltd.
8.12.1 Company Overview
8.12.2 Role of MyHeritage Ltd in Global DTC-GT Market
8.12.3 SWOT Analysis
9 Research Scope and Methodology
9.1 Report Scope
List of Tables
Table 1: List of DTC-GT Tests with Marketing Authorization by the U.S. FDA
Table 2: Impact Analysis of Global DTC-GT Market
Table 2.1: Impact Analysis
Table 4.1: Regulations Governing Direct-to-Consumer Genetic Testing
List of Figures
Figure 1: Genetic Health Risk Approval for DTC-GT by the U.S. FDA
Figure 2: DTC-GT and GDPR in Europe, 2018
Figure 3: False Positives in DTC-GT, Global, 2018
Figure 4: Consumer Data Privacy, The U.S, 2017
Figure 5: Reduction in Cost per Whole Genome, Global, 2012-2017
Figure 6: Global DTC-GT Market, 2017-2028
Figure 7: Dominating Segments of Global DTC-GT Market, 2018 and 2028
Figure 8: Change in Market Share (%) of DTC-GT Product Segments, Global, 2018-2028
Figure 9: Product Portfolio Assessment for Global DTC-GT Product Type Segment
Figure 10: Global DTC-GT Market (by Distribution Channel), 2018 and 2028
Figure 11: Distribution Model for DTC-GT Companies
Figure 12: Business Model for DTC-GT Companies
Figure 13: Global DTC-GT Market (by Region), 2018 and 2028
Figure 14: Strategies Incorporated to Expand the Global Reach
Figure 15: Market Lucrativeness for the New Entrants
Figure 16: Go-To-Market Strategy
Figure 1.1: DTC-GT Market Workflow
Figure 1.2: Evolution of Global Direct-to-Consumer Genetic Testing
Figure 2.1: Market Dynamics
Figure 2.2: Market Opportunities
Figure 3.1: Competitive Landscape, January 2014- February 2019
Figure 3.2: Share of Key Developments and Strategies, January 2014- February 2019
Figure 3.3: Market Share Analysis, 2017 and 2018
Figure 3.4: Industry Attractiveness (Porter’s Five Forces Analysis)
Figure 3.5: Bargaining Power of Suppliers: Overall Impact, 2019-2028
Figure 3.6: Bargaining Power of Buyers: Overall Impact, 2019-2028
Figure 3.7: Threat of New Entrants
Figure 3.8: Threat of Substitute Products
Figure 3.9: Intensity of Competitive Rivalry
Figure 5.1: Global DTC-GT Market (by Product Type)
Figure 5.2: Global DTC-GT Market (by Product Type), 2018-2028
Figure 5.3: Global DTC-GT Market (by Ancestry), 2018-2028
Figure 5.4: Global DTC-GT Market (by Health and Wellness), 2018-2028
Figure 5.5: Global DTC-GT Market (by Entertainment), 2018-2028
Figure 6.1: Global DTC-GT Market (by Distribution Channel), 2018-2028
Figure 6.2: Global DTC-GT Market (by Distribution channel):
Figure 6.3: Global DTC-GT Market (by Online Channel), 2018-2028
Figure 6.4: Global DTC-GT Market (by Distribution Channel), 2018-2028
Figure 7.1: Global DTC-GT Market (by Region), 2018-2028
Figure 7.2: North America DTC-GT Market, 2018-2028
Figure 7.3: North America DTC-GT Market (by Country), 2018-2028
Figure 7.4: North America DTC-GT Market (by Product Type), 2018-2028
Figure 7.5: The U.S. DTC-GT Market, 2018-2028
Figure 7.6: Canada DTC-GT Market, 2018-2028
Figure 7.7: Europe DTC-GT Market, 2018-2028
Figure 7.8: Europe DTC-GT Market (by Country), 2018-2028
Figure 7.9: Europe DTC-GT Market (by Product Type), 2018-2028
Figure 7.10: Germany DTC-GT Market, 2018-2028
Figure 7.11: France DTC-GT Market, 2018-2028
Figure 7.12: The U.K. DTC-GT Market, 2018-2028
Figure 7.13: Italy DTC-GT Market, 2018-2028
Figure 7.14: Spain DTC-GT Market, 2018-2028
Figure 7.15: Asia-Pacific DTC-GT Market, 2018-2028
Figure 7.16: Asia-Pacific DTC-GT Market (by Country), 2018-2028
Figure 7.17: Asia-Pacific DTC-GT Market (by Product Type), 2018-2028
Figure 7.18: China DTC-GT Market, 2018-2028
Figure 7.19: Japan DTC-GT Market, 2018-2028
Figure 7.20: India DTC-GT Market, 2018-2028
Figure 7.21: South Korea DTC-GT Market, 2018-2028
Figure 7.22: Australia DTC-GT Market, 2018-2028
Figure 7.23: Latin America DTC-GT Market, 2018-2028
Figure 7.24: Latin America DTC-GT Market (by Country), 2018-2028
Figure 7.25: Latin America DTC-GT Market (by Product Type), 2018-2028
Figure 7.26: Brazil DTC-GT Market, 2018-2028
Figure 7.27: Mexico DTC-GT Market, 2018-2028
Figure 7.28: Rest-of-Latin America DTC-GT Market, 2018-2028
Figure 7.29: Rest-of-the-World DTC-GT Market, 2018-2028
Figure 8.1: 23andme Inc.: SWOT Analysis
Figure 8.2: 24Genetic: SWOT Analysis
Figure 8.3: Ancestry.com LLC: SWOT Analysis
Figure 8.4: Atlas Biomed: SWOT Analysis
Figure 8.5: Chengdu 23Mofang Biotechnology Co., Ltd.: SWOT Analysis
Figure 8.6: Dante Labs Inc.: SWOT Analysis
Figure 8.7: EasyDNA: SWOT Analysis
Figure 8.8: Family Tree DNA: SWOT Analysis
Figure 8.9: Genebase Systems: SWOT Analysis
Figure 8.10: Mapymygenome: SWOT Analysis
Figure 8.11: MyHeritage Ltd: SWOT Analysis
Figure 9.1: Global Direct-to-Consumer Genetic Testing: Market Segmentation
Figure 9.2: Research Methodology
Figure 9.3: Primary Research
Figure 9.4: Secondary Research
Figure 9.5: Data Triangulation
Figure 9.6: Top-Down Approach (Segment-Wise Analysis)
Figure 9.7: Bottom-up Approach (Segment-Wise Analysis)
Figure 9.8: Assumptions and Limitations
Figure 9.9: Considered Factors for Data Prediction and Modelling

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report