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Europe Indoor Air Quality (IAQ) Solutions Market: Focus on Application, Product, and Country Analysis - Analysis and Forecast, 2025-2035

Publisher BIS Research
Published Jan 09, 2026
Length 90 Pages
SKU # BIS20700413

Description

Introduction to Europe Indoor Air Quality (IAQ) Solutions Market

The Europe indoor air quality (IAQ) solutions market is projected to reach $7,554.3 million by 2035 from $4,100.1 million in 2024, growing at a CAGR of 5.72% during the forecast period 2025-2035. The post-pandemic emphasis on healthy buildings, growing awareness of indoor pollution, and strict EU and national legislation are driving growth in the European market for indoor air quality (IAQ) solutions. To control particles, VOCs, pathogens, and allergies, building owners are implementing sensor-based ventilation, UVGI, electronic air cleaning, and high-efficiency filtration.

The largest portion is still made up of commercial structures, with residential and industrial facilities coming in second. Fixed HVAC-integrated systems expand more quickly in workplaces, healthcare facilities, and clean environments, while portable IAQ solutions dominate in volume due to their ease of deployment. In addition to UVGI, PCO, and bipolar ionization, the most common filtration technologies include HEPA, ePM-rated media, and activated carbon.

High upfront costs, energy penalties from inadequate ventilation, uneven regulatory enforcement, and worries about the safety of some technologies are some of the main obstacles. However, continuous growth is being supported by smart building integration, ESG initiatives, and wellness certifications, making IAQ systems an essential part of Europe's contemporary, health-focused building infrastructure.

Market Introduction

The Europe indoor air quality (IAQ) solutions market is experiencing significant growth, driven by increasing awareness of indoor pollution, post-pandemic health concerns, and stringent EU and national regulations. Rising focus on occupant health, wellness, and productivity is prompting building owners and operators to invest in advanced air quality management systems across commercial, residential, and industrial spaces. Technologies such as high-efficiency filtration, ultraviolet germicidal irradiation (UVGI), photocatalytic oxidation (PCO), bipolar ionization, and sensor-driven ventilation control are being deployed to mitigate particulates, volatile organic compounds (VOCs), allergens, and pathogens.

Commercial buildings remain the largest application segment, while residential and industrial facilities are witnessing steady adoption. Portable IAQ devices dominate due to ease of installation, particularly in homes and small offices, whereas fixed HVAC-integrated systems are expanding rapidly in large offices, healthcare facilities, and clean process environments. Filtration technologies, including HEPA, ePM-rated media, and activated carbon, form the backbone of solutions, complemented by UVGI and ionization technologies.

Despite robust growth, the market faces challenges such as high upfront costs, energy penalties from suboptimal ventilation, inconsistent enforcement of IAQ standards, and safety concerns around certain technologies. However, the integration of smart building platforms, ESG-driven initiatives, and wellness certifications is accelerating adoption. Overall, IAQ solutions are becoming a vital component of Europe’s modern, healthy, and sustainable built environment.

Market Segmentation:

Segmentation 1: by Application

Residential
Commercial
Industrial

Segmentation 2: by Product Type

Portable IAQ Solutions
Fixed IAQ Solutions

Segmentation 3: by Technology

Filtration Technology
Electronic Air Cleaning
Photocatalytic Oxidation (PCO)
Ultraviolet Germicidal Irradiation (UVGI)
Ozone Generation Systems
Bipolar Ionization

Segmentation 4: by Installation Type

New Installation
Retrofit Installation

Segmentation 5: by Region

Europe: Germany, France, U.K., Italy, Spain, and Rest-of-EuropeEurope Indoor Air Quality (IAQ) Solutions Market trends, Drivers and Challenges

Market Trends

Growing adoption of smart IAQ monitoring systems integrated with IoT and building management systems (BMS)
Rising use of advanced filtration technologies such as HEPA, UV-C, and activated carbon in residential, commercial, and industrial spaces
Increasing incorporation of air purifiers and HVAC-integrated solutions in offices, schools, hospitals, and public facilities
Integration of AI and data analytics for real-time air quality monitoring, predictive maintenance, and automated ventilation control
Growing awareness of health and wellness-focused buildings driving demand for IAQ solutions
Expansion of commercial and public infrastructure projects in urban European regions supporting large-scale IAQ deployments

Market Drivers

Rising air pollution levels in urban Europe increasing demand for indoor air quality solutions
Strong focus on occupant health and safety, especially post-COVID-19 pandemic
Regulatory support including EU indoor air quality standards, building codes, and environmental guidelines
Increased adoption of smart homes and energy-efficient HVAC systems integrating air quality management
Growing corporate and government sustainability initiatives promoting healthy indoor environments
Technological advancements reducing costs and improving efficiency of IAQ monitoring and purification solutions

Market Challenges

High initial investment and installation costs for advanced IAQ systems in commercial and industrial settings
Fragmented regulatory landscape across European countries limiting standardization
Limited consumer awareness in residential segments, especially for smart IAQ solutions
Integration challenges with existing HVAC and building management infrastructure
Maintenance and operational complexity for multi-asset IAQ systems
Concerns over data privacy and cybersecurity for connected monitoring devices

How can this report add value to an organization?


Product/Innovation Strategy: This report provides in-depth insight into evolving technologies and solution architectures in the Europe indoor air quality (IAQ) solutions market, enabling organizations to align their product and innovation strategies with emerging health, regulatory, and building-performance needs. It examines key innovations such as high-efficiency filtration media (HEPA, ePM, ULPA), advanced electronic air cleaning, UVGI and PCO systems, as well as sensor-based IAQ monitoring, IoT-enabled controls, and analytics platforms that support continuous measurement, verification, and optimization of indoor environments.

The report highlights how integrated IAQ solutions, combining filtration, purification, ventilation, and smart sensing, are reshaping the Europe indoor air quality (IAQ) solutions market by delivering measurable outcomes in terms of contaminant removal, pathogen control, and occupant comfort. It also analyzes the role of portable IAQ solutions vs. fixed, HVAC-integrated systems, and how modular product families can address residential, commercial, and industrial requirements with differentiated performance tiers.

By identifying key technology trends, regulatory enablers (ASHRAE, WHO, EPA, EU directives), and competitive product benchmarks, the report supports R&D planning, portfolio rationalization, platform development, and long-term innovation road mapping for HVAC manufacturers, filter suppliers, IAQ device makers, and building-technology companies participating in the indoor air quality (IAQ) solutions market.

Growth/Marketing Strategy: The Europe indoor air quality (IAQ) solutions market presents significant growth opportunities for HVAC OEMs, filtration specialists, IAQ device manufacturers, building automation providers, and digital-platform companies. Key growth strategies highlighted in the report include:

Targeting high-value commercial segments (healthcare, life sciences, education, transportation hubs, offices, hospitality) where IAQ is tightly linked to compliance, risk management, and ESG.
Leveraging portable IAQ solutions and smart-home ecosystems to expand reach in the residential segment via retail, e-commerce, and utility/retailer marketplaces.
Developing service-based and subscription models, such as IAQ monitoring-as-a-service, filter replacement services, and performance-linked facility contracts.
Building partnerships between HVAC manufacturers, sensor providers, and software platforms to offer integrated “healthy building” solutions, including dashboards and certifications.

Competitive Strategy: The report profiles key players in the Europe indoor air quality (IAQ) solutions market, including HVAC majors, filtration and media manufacturers, IAQ device brands, and building-automation and analytics providers. The competitive landscape spans portable air purifier vendors, HVAC-integrated IAQ system suppliers, UVGI/PCO technology firms, IAQ sensor companies, and cloud-based monitoring platforms. It maps strategies such as product line expansions, geographic diversification, M&A, technology collaborations, and healthy-building certification alliances, along with competitive differentiation based on filtration efficiency, pathogen inactivation capability, energy performance, connectivity, and user experience. This analysis enables stakeholders to identify high-growth segments (e.g., healthcare IAQ, industrial cleanrooms, smart offices, and premium residential) and refine their competitive positioning through technology leadership, regulatory alignment, digital integration, and service innovation. As the Europe indoor air quality (IAQ) solutions market becomes more data-driven and outcome-focused, competition is intensifying around validated performance, interoperability with BMS and smart-home platforms, and the ability to deliver measurable IAQ improvements with optimized energy use. This report helps organizations benchmark themselves against leading players and identify white spaces in technologies, regions, and customer segments.

Key Market Players and Competition Synopsis

The companies that are profiled in the Europe indoor air quality (IAQ) solutions market have been selected based on inputs gathered from primary experts, who have analyzed company coverage, product portfolio, technology depth, and market penetration across regions and end-use segments.

Some of the prominent names in the market are:

Johnson Controls International plc
Camfil AB
MANN+HUMMEL
IQAir AG
Signify N.V.
Dyson Limited
Siemens AG
Schneider Electric SE

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Table of Contents

90 Pages
Executive SummaryScope and Definition
1 Market: Industry Outlook1.1 Trends: Current and Future Impact Assessment1.1.1 Rise of Smart and Integrated Indoor Air Quality Systems1.1.2 Strengthening Filtration Standards and Ventilation Protocols1.1.3 Post-Pandemic Health and Safety Awareness Reshaping the Indoor Air Quality Solutions Market1.1.4 Growing Demand for Energy-Efficient and Low-Maintenance Indoor Air Quality Solutions1.2 Supply Chain and Value Chain Overview1.3 Patent Analysis and R&D Trends (by Company and Geography)1.4 Regulatory and Policy Impact Analysis1.4.1 EPA and OSHA Guidelines1.4.1.1 U.S. Environmental Protection Agency (EPA) Guidelines for Indoor Air Quality Products1.4.1.2 Occupational Safety and Health Administration (OSHA) Guidelines for Indoor Air Quality1.4.2 ASHRAE Standards and Ventilation Requirements1.4.3 International Standards (WHO, ISO)1.4.3.1 World Health Organization (WHO) Guidelines for Indoor Air Quality Products1.4.3.2 International Organization for Standardization (ISO) Guidelines for Indoor Air Quality Products1.4.4 Green Building Standards (WELL, LEED, BREEAM)1.4.4.1 WELL Building Standard Requirements for Indoor Air Quality Products1.4.4.2 LEED (Leadership in Energy and Environmental Design) Requirements for Indoor Air Quality Products1.4.4.3 BREEAM Requirements for Indoor Air Quality Products1.5 Market Dynamics1.5.1 Market Drivers1.5.1.1 Rising Health Consciousness and Air Pollution Awareness1.5.1.2 Strengthening Regulatory and Industry Standards Accelerating Market Growth1.5.1.3 Technological Advancements Driving Efficiency and Adoption in the IAQ Solutions Market1.5.2 Market Challenges1.5.2.1 High Costs and Energy Trade-Offs Constraining Growth of the IAQ Solutions Market1.5.2.2 Lack of Mandatory Standards1.5.3 Market Opportunities1.5.3.1 Urbanization in Developing Economies Creating Strong Growth Potential for the Indoor Air Quality Solutions Market1.5.3.2 Rising Demand for Pollutant-Specific Indoor Air Quality Solutions1.6 Startup Landscape1.7 Investment Landscape and R&D Trends1.8 Future Outlook and Market Roadmap1.9 Industry Attractiveness1.1 Cost Analysis of IAQ Solutions (by Product Category)
2 Region2.1 Regional Summary2.2 Europe2.2.1 Regional Overview2.2.1.1 Driving Factors for Market Growth2.2.1.2 Factors Challenging the Market2.2.2 Application2.2.3 Product2.2.4 Europe (by Country)2.2.4.1 Germany2.2.4.1.1 Application2.2.4.1.2 Product2.2.4.2 France2.2.4.2.1 Application2.2.4.2.2 Product2.2.4.3 Italy2.2.4.3.1 Application2.2.4.3.2 Product2.2.4.4 Spain2.2.4.4.1 Application2.2.4.4.2 Product2.2.4.5 U.K.2.2.4.5.1 Application2.2.4.5.2 Product2.2.4.6 Rest-of-Europe2.2.4.6.1 Application2.2.4.6.2 Product
3 Markets - Competitive Benchmarking and Company Profiles3.1 Next Frontiers3.2 Geographic Assessment3.3 Company Profiles3.3.1 Johnson Controls International plc3.3.1.1 Overview3.3.1.2 Top Products/Product Portfolio3.3.1.3 Top Competitors3.3.1.4 Target Customers3.3.1.5 Key Personnel3.3.1.6 Analyst View3.3.1.7 Market Share, 20243.3.2 Camfil AB3.3.2.1 Overview3.3.2.2 Top Products/Product Portfolio3.3.2.3 Top Competitors3.3.2.4 Target Customers3.3.2.5 Key Personnel3.3.2.6 Analyst View3.3.2.7 Market Share, 20243.3.3 MANN+HUMMEL3.3.3.1 Overview3.3.3.2 Top Products/Product Portfolio3.3.3.3 Top Competitors3.3.3.4 Target Customers3.3.3.5 Key Personnel3.3.3.6 Analyst View3.3.3.7 Market Share, 20243.3.4 IQAir AG3.3.4.1 Overview3.3.4.2 Top Products/Product Portfolio3.3.4.3 Top Competitors3.3.4.4 Target Customers3.3.4.5 Key Personnel3.3.4.6 Analyst View3.3.4.7 Market Share, 20243.3.5 Signify N.V.3.3.5.1 Overview3.3.5.2 Top Products/Product Portfolio3.3.5.3 Top Competitors3.3.5.4 Target Customers3.3.5.5 Key Personnel3.3.5.6 Analyst View3.3.5.7 Market Share, 20243.3.6 Dyson Limited3.3.6.1 Overview3.3.6.2 Top Products/Product Portfolio3.3.6.3 Top Competitors3.3.6.4 Target Customers3.3.6.5 Key Personnel3.3.6.6 Analyst View3.3.6.7 Market Share, 20243.3.7 Siemens AG3.3.7.1 Overview3.3.7.2 Top Products/Product Portfolio3.3.7.3 Top Competitors3.3.7.4 Target Customers3.3.7.5 Key Personnel3.3.7.6 Analyst View3.3.7.7 Market Share, 20243.3.8 Schneider Electric SE3.3.8.1 Overview3.3.8.2 Top Products/Product Portfolio3.3.8.3 Top Competitors3.3.8.4 Target Customers3.3.8.5 Key Personnel3.3.8.6 Analyst View3.3.8.7 Market Share, 2024
4 Research Methodology4.1 Data Sources4.1.1 Primary Data Sources4.1.2 Secondary Data Sources4.1.3 Data Triangulation4.2 Market Estimation and Forecast
List of FiguresFigure 1: Europe Indoor Air Quality Solutions Market (by Scenario), $Million, 2025, 2030, and 2035Figure 2: Europe Indoor Air Quality Solutions Market, 2024 and 2035Figure 3: Market Snapshot, 2024Figure 4: Indoor Air Quality (IAQ) Solutions Market, $Million, 2024 and 2035Figure 5: Europe Indoor Air Quality Solutions Market (by Application), $Million, 2024, 2030, and 2035Figure 6: Europe Indoor Air Quality Solutions Market (by Product Type), $Million, 2024, 2030, and 2035Figure 7: Europe Indoor Air Quality Solutions Market (by Technology), $Million, 2024, 2030, and 2035Figure 8: Europe Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024, 2030, and 2035Figure 9: Europe Indoor Air Quality Solutions Market SegmentationFigure 10: Supply Chain OverviewFigure 11: Value Chain OverviewFigure 12: Patent Analysis (by Country and Company), January 2022-October 2025Figure 13: Factors Considered for Future Outlook and Market Roadmap of Indoor Air Quality Solutions MarketFigure 14: Factors Considered for Industry Attractiveness of Indoor Air Quality Solutions MarketFigure 15: Cost Analysis of IAQ Solutions (Portable IAQ Solutions)Figure 16: Cost Analysis of IAQ Solutions (Fixed IAQ Solutions)Figure 17: Germany Indoor Air Quality Solutions Market, $Million, 2024-2035Figure 18: France Indoor Air Quality Solutions Market, $Million, 2024-2035Figure 19: Italy Indoor Air Quality Solutions Market, $Million, 2024-2035Figure 20: Spain Indoor Air Quality Solutions Market, $Million, 2024-2035Figure 21: U.K. Indoor Air Quality Solutions Market, $Million, 2024-2035DFigure 22: Rest-of-Europe Indoor Air Quality Solutions Market, $Million, 2024-2035Figure 23: Data TriangulationFigure 24: Top-Down and Bottom-Up ApproachFigure 25: Assumptions and Limitations
List of TablesTable 1: Market SnapshotTable 2: Competitive Landscape SnapshotTable 3: Trends: Current and Future Impact AssessmentTable 4: WHO-Aligned Pollutant Emission Targets for Residential IAQ DevicesTable 5: Comparative Classification of ASHRAE MERV and ISO 16890 Filter RatingsTable 6: Drivers, Challenges, and Opportunities, 2025-2035Table 7: Startup LandscapeTable 8: Investment Landscape and R&D TrendsTable 9: Indoor Air Quality Solutions Market (by Region), $Million, 2024-2035Table 10: Indoor Air Quality Solutions Market (by Region), Thousand Units, 2024-2035Table 11: Europe Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 12: Europe Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 13: Europe Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 14: Europe Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 15: Germany Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 16: Germany Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 17: Germany Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 18: Germany Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 19: France Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 20: France Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 21: France Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 22: France Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 23: Italy Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 24: Italy Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 25: Italy Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 26: Italy Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 27: Spain Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 28: Spain Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 29: Spain Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 30: Spain Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 31: U.K. Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 32: U.K. Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 33: U.K. Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 34: U.K. Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035Table 35: Rest-of-Europe Indoor Air Quality Solutions Market (by Application), $Million, 2024-2035Table 36: Rest-of-Europe Indoor Air Quality Solutions Market (by Product), $Million, 2024-2035Table 37: Rest-of-Europe Indoor Air Quality Solutions Market (by Technology), $Million, 2024-2035Table 38: Rest-of-Europe Indoor Air Quality Solutions Market (by Installation Type), $Million, 2024-2035
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