Over-the-Counter (OTC) Drugs, and Vitamins & Dietary Supplements: Global Markets

Report Scope

This report provides an overview of the global over-the-counter (OTC) drugs, vitamins and dietary supplements market and analyzes trends in this market. It includes global revenue ($ million) for the base year of 2024, estimated market values for 2025, and market values for the forecast period 2025 through 2030. In this report, market revenue refers to ex-factory or ex-manufacturer sales, representing the value of goods as they leave the manufacturer and before any markups by wholesalers or retailers.

The report focuses on the major driving trends and challenges that affect the OTC drugs, vitamins and dietary supplements market and its vendor landscape. It covers the latest new products, acquisitions and collaborations taking place in this market. It also analyzes environmental, social, and corporate governance (ESG) developments and discusses emerging opportunities and challenges related to the market.

The report concludes with an analysis of the competitive landscape of this market, providing the ranking and share of key players. It also has a company profiles section that is dedicated to providing details about leading market players.

It is important to note that this report’s scope covers only pharmacological OTC drugs and excludes any other types of drugs, such as alternative therapies. Also, dietary supplements for weight management, meal replacements, medical nutrition, sports nutrition, and skin care are not included in this report.

Report Includes

  • 46 data tables and 59 additional tables
  • An overview of the global market for over-the-counter drugs, vitamins and dietary supplements
  • An analysis of the global market trends with market revenue data from 2022 to 2024, estimates for 2025, and projected CAGRs through 2030
  • Highlights of the current and future market potential and quantification of the market by product type, point of sales, and geographic region
  • Discussion on market opportunities for over-the-counter drugs, vitamins and dietary supplement applications, industry structure, and regulatory scenarios
  • Information on the latest developments in healthcare interoperability solutions and new industry research, upcoming technologies, and economic trends
  • Identification of challenges and discussion on how to overcome those to reach its commercialization potential, and ESG trends of the market
  • Market share analysis of the key companies of the industry and coverage of their proprietary technologies, strategic alliances, and other key market strategies and a relevant patent analysis
  • Comprehensive company profiles of the leading players of the industry, including Haleon Group of Companies, Kenvue, Opella Healthcare Group SAS, Bayer AG, and Procter & Gamble


Companies Mentioned

Abbott
Amway Corp.
Bayer Ag
Dsm- Firmenich
Haleon Group Of Co.
Herbalife Ltd.
Kenvue
Nestle Health Science
Opella Healthcare Group Sas
Pharmavite
Procter & Gamble
Reckitt
Stada Arzneimittel Ag
Taisho Pharmaceutical Holdings Co. Ltd.
Teva Pharmaceutical Industries Ltd.


Chapter 1 Executive Summary
Scope Of Report
Market Summary
Chapter 2 Market Overview
Market Definitions
Over-the-counter (Otc) Drugs
Vitamins And Dietary Supplements
Industry Overview
Macroeconomic Analysis
Porter’s Five Forces Analysis
Bargaining Power Of Buyers (High)
Bargaining Power Of Suppliers (Moderate To Low)
Threat Of New Entrants (Moderate)
Threat Of Substitutes (Low)
Industry Competition (High)
Chapter 3 Market Dynamics
Market Drivers
Increasing Trend Toward Self-care And Preventive Care
Changing Demographics Resulting In Aging Population
Increasing Pressure On Public Health Systems
Premiumization And Innovation Driving Pricing
Rising Online Sales Channels And Growth Of Telehealth Platforms
Market Restraints
Increases In The Availability And Acceptance Of Private-label Brands
Threat From Counterfeit Products
Presence Of Alternative Methods
Impact Of Seasonality
Market Opportunities
Growing Middle Class In Emerging Economies
Growing Demand For Women’s Health And Cognitive Health Support Products
Shift Toward Herbal And Organic Products
E-commerce And Direct-to-consumer Sales
Key Takeaways
Chapter 4 Regulatory Landscape
U.S.
Otc Drugs
Vitamins And Dietary Supplements
Europe
Otc Drugs
Vitamins And Dietary Supplements
Asia-pacific
Otc Drugs
Vitamins And Dietary Supplements
Chapter 5 Emerging Technologies And Developments
Increased Awareness Of Ingredient Labeling
Brand Extension Fueled By Innovation
Rx-to-otc Switch
Chapter 6 Market Segmentation Analysis
Segmentation Breakdown
Otc Drugs, Vitamins And Dietary Supplements Market, By Product Type
Vitamins And Dietary Supplements
Market Overview
Key Takeaways
Market Revenue And Forecast
Vitamins And Dietary Supplements Market, By Point Of Sale
Retail Pharmacies And Stores
E-commerce
Other Points Of Sales
Otc Drugs
Market Overview
Key Takeaways
Market Revenue And Forecast, By Product Type
Respiratory Treatments
Pain Relief
Digestive Health
Dermatological Drugs
Oral Medical Care
Eye Care
Smoking Cessation
Otc Drugs Market, By Point Of Sale
Retail Pharmacies And Stores
E-pharmacies
Geographic Breakdown
Otc Drugs, Vitamins And Dietary Supplements Market, By Region
Key Takeaways
North America
Europe
Asia-pacific
Middle East And Africa
South America
Chapter 7 Competitive Intelligence
Key Takeaways
Otc Drugs
Vitamins And Dietary Supplements
Key Developments And Strategies
Chapter 8 Sustainability In Otc Drugs, Vitamins And Dietary Supplements Market: Esg Perspective
Introduction To Esg
Environment
Social
Governance
Esg Risk Ratings
Conclusion
Chapter 9 Appendix
Methodology
Sources
Abbreviations
Company Profiles
Abbott
Amway Corp.
Bayer Ag
Dsm- Firmenich
Haleon Group Of Co.
Herbalife Ltd.
Kenvue
Nestle Health Science
Opella Healthcare Group Sas
Pharmavite
Procter & Gamble
Reckitt
Stada Arzneimittel Ag
Taisho Pharmaceutical Holdings Co. Ltd.
Teva Pharmaceutical Industries Ltd.
Emerging Start-ups/ Market Disruptors

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