Direct Digital Print Technologies for Container Product Decoration 2017.
This reportfocuses on the evolving methods for directly decorating rigid and semi-rigid containers usingdigital print technologies combined with UV and UV-LED curing processes.
Direct printed forms of product decoration or of providing detailed user information are notnew, and are already found in areas such as beverage cans, flexible packaging, cartons etc.These existing forms of direct print are not included in the report scope. This report focuses onthe emerging forms of direct print, most especially those involving digital ink jet technologies.
The areas of digital direct printing covered in the report are growth sectors, with emergingtechnologies. They have seen extensive technical development and innovation, and are now inthe early stages of commercial development. The introduction of those technologies providesa new level of competition to more established forms of product decoration. The technologyallows for a high degree of individual customization, reduced inventories, shortened supply andvalue chains, and for shorter lead-times to end users/brand owners.
AWAreness™ Report Direct Digital Print Technologies for Container Product Decoration 2017describes the present state of the technologies available and the market dynamics. It alsoincludes information about the future growth prospects and forecast penetration levels forthese emerging decorating technologies.
Research is based on available published literature complemented by extensive data collection.The primary research and data collection involved in this study include telephone interviewsand online surveys with leading industry players across the value chain.
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