Probiotics Dietary Supplements Market by Form (Capsules, Chewables & Softgels, Powders), Application (Medical, Sports & Fitness), End-User, Distribution Channel - Global Forecast 2024-2030

Probiotics Dietary Supplements Market by Form (Capsules, Chewables & Softgels, Powders), Application (Medical, Sports & Fitness), End-User, Distribution Channel - Global Forecast 2024-2030

The Probiotics Dietary Supplements Market size was estimated at USD 35.40 billion in 2023 and expected to reach USD 39.01 billion in 2024, at a CAGR 10.51% to reach USD 71.27 billion by 2030.

Probiotic dietary supplements are formulations intended to deliver live microbial ingredients to the gut and confer health benefits to the host. These supplements typically contain strains of beneficial yeasts or bacteria. They are designed to support the balance of the gut microbiota, aid digestion, and contribute to overall gut health and immune function. Available in various forms such as capsules, powders, liquids, or chewable, probiotic dietary supplements serve as an adjunct to a balanced diet for individuals looking to enhance their gastrointestinal well-being through non-pharmaceutical means. Increased awareness of gut health and its link to overall wellness is a significant driver for the probiotics dietary supplements market. The rise in digestive disorders, the aging population, and the growing preference for preventive healthcare further stimulate demand for these products. The market faces challenges related to stringent regulations and the need for extensive clinical research to substantiate health claims. Variability in strains' quality and stability during storage and use raises concerns about the efficacy of products, affecting consumer trust and acting as a hindering factor for the market. However, the trend toward personalized nutrition has opened new avenues for customized probiotic formulations. Innovations in strain development and encapsulation technologies may improve product efficacy and heightened focus on women's health, immune support, and mental well-being offers new product positioning opportunities.

Regional Insights

The probiotics dietary supplements market in the Americas has been observing robust growth, primarily driven by heightened consumer awareness about gut health and overall well-being. The United States, with the presence of significant probiotics manufacturers and a surge in demand for functional foods and dietary supplements, contributes majorly to this growth. Furthermore, regulatory support from agencies, including the Food and Drug Administration (FDA), provides a conducive environment for market growth. The probiotics dietary supplements market in Europe is mature, with a well-established consumer base, particularly in France, Germany, and the UK. Consumer preferences for high-quality, science-backed probiotics propel companies to invest in research and development in this region. European regulatory scrutiny ensures the products meet stringent quality standards, reinforcing consumer trust. The Middle East and Africa present emerging markets with potential growth owing to rising health awareness and disposable incomes. The APAC region is experiencing the fastest-growing market for probiotics dietary supplements, attributed to rising health consciousness, increasing purchasing power, and widespread urbanization. China's large consumer base and growing elderly population are key drivers, while a long-standing tradition of probiotics consumption for health guides Japan's market. India is witnessing growth due to rising awareness and lifestyle diseases.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Probiotics Dietary Supplements Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising inclination toward preventive healthcare and increased awareness of gut health
Growing availability of probiotics dietary supplements through eCommerce

Market Restraints

Issues associated with product recall and need for extensive clinical research to substantiate health claims

Market Opportunities

Analysis of ne species as potential probiotics for dietary supplements
Introduction of new probiotics dietary supplement formulations

Market Challenges

Challenges related to ingredient stability and taste

Market Segmentation Analysis

Form: Growing preferences for chewable and softgels with new taste flavors
Application: Rising consumption of sports probiotic dietary supplements to enhance physical performance and recovery
End-User: Growing demand for easy-to-swallow capsules or powders from geriatric and infant population
Distribution Channel: Inclining preferences for online channels owing to convenience of home delivery

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Probiotics Dietary Supplements Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Probiotics Dietary Supplements Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Herbaland Develops Probiotic Powder Sticks Featuring 10-Strain Blend

Herbaland Naturals introduces its innovative Daily Probiotic Powder Sticks, a convenient and fun supplement designed for both adults and children aged three and above. The Strawberry Shake and Lemon Clementine, flavored powder sticks, are specifically created for easy consumption, dissolving directly in the mouth, making them a superior choice for those who struggle with pills and seek a more enjoyable supplementation experience.

Danone launches new science-based probiotic supplement to support breastfeeding experiences

Almimama by Danone is an innovative dietary supplement engineered to alleviate the risk of mastitis, a condition impacting roughly 25% of breastfeeding mothers, characterized by symptoms such as severe breast pain, fever, and signs akin to flu. This unique synbiotic formulation harnesses the power of the probiotic L. salivarius PS2, paired with prebiotic fructo-oligosaccharides (FOS), serving as a beacon of hope for mothers seeking a natural approach to support their breastfeeding journey.

Roquette Launches PEARLITOL ProTec, a new excipient for the stability of probiotic supplements

Roquette has introduced PEARLITOL ProTec to the health and nutrition industry, heralding a new era for probiotic dietary supplements. PEARLITOL ProTec is a novel, co-processed excipient composed of mannitol and maize starch, designed specifically to safeguard and maintain the stability of moisture-sensitive active substances such as probiotics. Its introduction has the capability to significantly extend shelf life, enhance product consistency, and facilitate the creation of consumer-friendly dosage formats, including chewable tablets, stick packs, and powder sachets.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Probiotics Dietary Supplements Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Probiotics Dietary Supplements Market, highlighting leading vendors and their innovative profiles. These include Aenova Holding GmbH, Archer Daniels Midland Company, BASF SE, BioGaia AB, Chr. Hansen Holding A/S, Church & Dwight Co., Inc., Custom Probiotics, Inc., Danone S.A., DuPont de Nemours, Inc., Herbaland, International Flavors & Fragrances, Inc., Leucine Rich Bio, Lonza Group AG, Nature's Bounty (NY) Inc., Nestlé S.A., NOW Health Group, Inc., NutriFlair, Optibac Probiotics by Wren Laboratories Ltd., Ora Organic, Probi AB, Probium by Dietary Pros, Inc., Procter & Gamble Company, Reckitt Benckiser Group PLC, Roquette Frères, Royal DSM, SC Nutra, Wellbeing Nutrition, and Yakult Danone India Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Probiotics Dietary Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

Form
Capsules
Chewables & Softgels
Powders
Tablets
Application
Medical
Sports & Fitness
End-User
Adults
Children
Geriatric
Infants
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

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