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Cloud Advertising Market by Component (Platforms, Services), Application (Analytics & Insights, Campaign Management, Customer Management), Organization Size, Deployment Model, Verticals - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 184 Pages
SKU # IRE18437213

Description

Cloud Advertising Market by Component (Platforms, Services), Application (Analytics & Insights, Campaign Management, Customer Management), Organization Size, Deployment Model, Verticals - Global Forecast 2024-2030


The Cloud Advertising Market size was estimated at USD 175.02 billion in 2023 and expected to reach USD 197.81 billion in 2024, at a CAGR 13.50% to reach USD 424.78 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Cloud Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cloud Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Cloud Advertising Market, highlighting leading vendors and their innovative profiles. These include , HCL Technologies Limited, Acquia, Inc.,, Adobe Inc., Alphabet Inc., Demandbase, Inc., Emplifi, Inc., Experian PLC, FICO, HubSpot, Inc., Imagine Communications Corp., InMobi Pte. Ltd., International Business Machines Corporation, Kubient, Inc., Marin Software Incorporated, MediaMath, Inc., Moloco, Inc., Oracle Corporation, Pegasystems Inc., Salesforce.com, Inc., and SAP SE.

Market Segmentation & Coverage


This research report categorizes the Cloud Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
Platforms
Services
Infrastructure as a Service

Platform as a Service

Software as a Service
Application
Analytics & Insights
Campaign Management
Customer Management
Experience Management
Real-Time Engagement
Organization Size
Large Enterprises
SMEs
Deployment Model
Hybrid Cloud
Private Cloud
Public Cloud
Verticals
BFSI
Education
Manufacturing
Media & Entertainment
Retail & Consumer Goods
Telecommunications
Travel & Hospitality
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Cloud Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cloud Advertising Market?
3. What are the technology trends and regulatory frameworks in the Cloud Advertising Market?
4. What is the market share of the leading vendors in the Cloud Advertising Market?
5. Which modes and strategic moves are suitable for entering the Cloud Advertising Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

184 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Cloud Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing adoption of cloud services and web computing
5.1.1.2. Surging need for targeted marketing and consumer analytics
5.1.1.3. Growing technological advancements in the internet coupled with increasing e-commerce platforms
5.1.2. Restraints
5.1.2.1. Rising concerns regarding lack of awareness and infrastructure facilities
5.1.3. Opportunities
5.1.3.1. Emergence of technological advancements in the cloud advertising
5.1.3.2. Increasing demand for Saas models and hybrid models in cloud advertising
5.1.4. Challenges
5.1.4.1. Increasing issues regarding data security and stringent cloud regulations
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Cloud Advertising Market, by Component
6.1. Introduction
6.2. Platforms
6.3. Services
6.4.1. Infrastructure as a Service
6.4.2. Platform as a Service
6.4.3. Software as a Service
7. Cloud Advertising Market, by Application
7.1. Introduction
7.2. Analytics & Insights
7.3. Campaign Management
7.4. Customer Management
7.5. Experience Management
7.6. Real-Time Engagement
8. Cloud Advertising Market, by Organization Size
8.1. Introduction
8.2. Large Enterprises
8.3. SMEs
9. Cloud Advertising Market, by Deployment Model
9.1. Introduction
9.2. Hybrid Cloud
9.3. Private Cloud
9.4. Public Cloud
10. Cloud Advertising Market, by Verticals
10.1. Introduction
10.2. BFSI
10.3. Education
10.4. Manufacturing
10.5. Media & Entertainment
10.6. Retail & Consumer Goods
10.7. Telecommunications
10.8. Travel & Hospitality
11. Americas Cloud Advertising Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Cloud Advertising Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Cloud Advertising Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1.
15.1.2. HCL Technologies Limited
15.1.3. Acquia, Inc.,
15.1.4. Adobe Inc.
15.1.5. Alphabet Inc.
15.1.6. Demandbase, Inc.
15.1.7. Emplifi, Inc.
15.1.8. Experian PLC
15.1.9. FICO
15.1.10. HubSpot, Inc.
15.1.11. Imagine Communications Corp.
15.1.12. InMobi Pte. Ltd.
15.1.13. International Business Machines Corporation
15.1.14. Kubient, Inc.
15.1.15. Marin Software Incorporated
15.1.16. MediaMath, Inc.
15.1.17. Moloco, Inc.
15.1.18. Oracle Corporation
15.1.19. Pegasystems Inc.
15.1.20. Salesforce.com, Inc.
15.1.21. SAP SE
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
FIGURE 1. CLOUD ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. CLOUD ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. CLOUD ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CLOUD ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CLOUD ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CLOUD ADVERTISING MARKET DYNAMICS
FIGURE 7. CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
FIGURE 8. CLOUD ADVERTISING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 10. CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
FIGURE 12. CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
FIGURE 14. CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. CLOUD ADVERTISING MARKET SIZE, BY VERTICALS, 2023 VS 2030 (%)
FIGURE 16. CLOUD ADVERTISING MARKET SIZE, BY VERTICALS, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES CLOUD ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES CLOUD ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. CLOUD ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. CLOUD ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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