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Artificial Intelligence in Marketing Market by Offering (Hardware, Services, Software), Technology (Computer Vision, Context-Aware Computing, Machine Learning), Deployment Type, Application, End-User Industry - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 192 Pages
SKU # IRE18418547

Description

Artificial Intelligence in Marketing Market by Offering (Hardware, Services, Software), Technology (Computer Vision, Context-Aware Computing, Machine Learning), Deployment Type, Application, End-User Industry - Global Forecast 2024-2030


The Artificial Intelligence in Marketing Market size was estimated at USD 11.65 billion in 2023 and expected to reach USD 13.84 billion in 2024, at a CAGR 18.89% to reach USD 39.13 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Artificial Intelligence in Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Artificial Intelligence in Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Artificial Intelligence in Marketing Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services Inc, Appier Inc., Baidu, Inc., GumGum, Inc., H2O.ai, Inc., Intel Corporation, International Business Machines Corporation, Iteris, Inc., Meta Platforms, Inc, Micron Technology, Inc., Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Salesforce, Inc., and Samsung Electronics Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Artificial Intelligence in Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering

Hardware

Network
  • Processor
  • Storage
  • Services

    Deployment & Integration
  • Support & Maintenance
  • Software
  • Technology

    Computer Vision
  • Context-Aware Computing
  • Machine Learning

    Deep Learning
  • Reinforcement Learning
  • Semi-Supervised Learning
  • Supervised Learning
  • Unsupervised Learning
  • Natural Language Processing (NLP)
  • Deployment Type

    On-Cloud
  • On-Premises
  • Application

    Analytics Platform
  • Content Curation
  • Dynamic Pricing
  • Sales & Marketing Automation
  • Search Advertising
  • Social Media Advertising
  • Virtual Assistant
  • End-User Industry

    BFSI
  • Consumer Goods
  • Enterprise
  • Media & Advertising
  • Retail
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Artificial Intelligence in Marketing Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Artificial Intelligence in Marketing Market?
    3. What are the technology trends and regulatory frameworks in the Artificial Intelligence in Marketing Market?
    4. What is the market share of the leading vendors in the Artificial Intelligence in Marketing Market?
    5. Which modes and strategic moves are suitable for entering the Artificial Intelligence in Marketing Market?


    Note: PDF & Excel + Online Access - 1 Year

    • Table of Contents

    192 Pages
    1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Artificial Intelligence in Marketing Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Increasing focus on customer-centric marketing strategies
    5.1.1.2. Rising use of digital network and social media for marketing
    5.1.1.3. AI benefits in customer acquisition and lead generation
    5.1.2. Restraints
    5.1.2.1. Lack of AI professionals to manage AI systems
    5.1.3. Opportunities
    5.1.3.1. Growing adoption of cloud-based applications
    5.1.3.2. Increasing scope of AI in marketing analysis
    5.1.4. Challenges
    5.1.4.1. Slow digitization rate affecting in emerging markets
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Artificial Intelligence in Marketing Market, by Offering
    6.1. Introduction
    6.2. Hardware
    6.3.1. Network
    6.3.2. Processor
    6.3.3. Storage
    6.3. Services
    6.4.1. Deployment & Integration
    6.4.2. Support & Maintenance
    6.4. Software
    7. Artificial Intelligence in Marketing Market, by Technology
    7.1. Introduction
    7.2. Computer Vision
    7.3. Context-Aware Computing
    7.4. Machine Learning
    7.5.1. Deep Learning
    7.5.2. Reinforcement Learning
    7.5.3. Semi-Supervised Learning
    7.5.4. Supervised Learning
    7.5.5. Unsupervised Learning
    7.5. Natural Language Processing (NLP)
    8. Artificial Intelligence in Marketing Market, by Deployment Type
    8.1. Introduction
    8.2. On-Cloud
    8.3. On-Premises
    9. Artificial Intelligence in Marketing Market, by Application
    9.1. Introduction
    9.2. Analytics Platform
    9.3. Content Curation
    9.4. Dynamic Pricing
    9.5. Sales & Marketing Automation
    9.6. Search Advertising
    9.7. Social Media Advertising
    9.8. Virtual Assistant
    10. Artificial Intelligence in Marketing Market, by End-User Industry
    10.1. Introduction
    10.2. BFSI
    10.3. Consumer Goods
    10.4. Enterprise
    10.5. Media & Advertising
    10.6. Retail
    11. Americas Artificial Intelligence in Marketing Market
    11.1. Introduction
    11.2. Argentina
    11.3. Brazil
    11.4. Canada
    11.5. Mexico
    11.6. United States
    12. Asia-Pacific Artificial Intelligence in Marketing Market
    12.1. Introduction
    12.2. Australia
    12.3. China
    12.4. India
    12.5. Indonesia
    12.6. Japan
    12.7. Malaysia
    12.8. Philippines
    12.9. Singapore
    12.10. South Korea
    12.11. Taiwan
    12.12. Thailand
    12.13. Vietnam
    13. Europe, Middle East & Africa Artificial Intelligence in Marketing Market
    13.1. Introduction
    13.2. Denmark
    13.3. Egypt
    13.4. Finland
    13.5. France
    13.6. Germany
    13.7. Israel
    13.8. Italy
    13.9. Netherlands
    13.10. Nigeria
    13.11. Norway
    13.12. Poland
    13.13. Qatar
    13.14. Russia
    13.15. Saudi Arabia
    13.16. South Africa
    13.17. Spain
    13.18. Sweden
    13.19. Switzerland
    13.20. Turkey
    13.21. United Arab Emirates
    13.22. United Kingdom
    14. Competitive Landscape
    14.1. FPNV Positioning Matrix
    14.2. Market Share Analysis, By Key Player
    14.3. Competitive Scenario Analysis, By Key Player
    15. Competitive Portfolio
    15.1. Key Company Profiles
    15.1.1. Amazon Web Services Inc
    15.1.2. Appier Inc.
    15.1.3. Baidu, Inc.
    15.1.4. GumGum, Inc.
    15.1.5. H2O.ai, Inc.
    15.1.6. Intel Corporation
    15.1.7. International Business Machines Corporation
    15.1.8. Iteris, Inc.
    15.1.9. Meta Platforms, Inc
    15.1.10. Micron Technology, Inc.
    15.1.11. Microsoft Corporation
    15.1.12. NVIDIA Corporation
    15.1.13. Oracle Corporation
    15.1.14. Salesforce, Inc.
    15.1.15. Samsung Electronics Co., Ltd.
    15.2. Key Product Portfolio
    16. Appendix
    16.1. Discussion Guide
    16.2. License & Pricing
    FIGURE 1. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET RESEARCH PROCESS
    FIGURE 2. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, 2023 VS 2030
    FIGURE 3. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET DYNAMICS
    FIGURE 7. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
    FIGURE 8. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
    FIGURE 10. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY DEPLOYMENT TYPE, 2023 VS 2030 (%)
    FIGURE 12. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY DEPLOYMENT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
    FIGURE 14. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY END-USER INDUSTRY, 2023 VS 2030 (%)
    FIGURE 16. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY END-USER INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. AMERICAS ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 18. AMERICAS ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. UNITED STATES ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 20. UNITED STATES ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. ASIA-PACIFIC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. ASIA-PACIFIC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 24. EUROPE, MIDDLE EAST & AFRICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 25. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 26. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SHARE, BY KEY PLAYER, 2023

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