Primary Research Group

Primary Research Group Inc. combines surveying with secondary research and forecasting to provide sophisticated overviews of markets and business environment conditions for business, government and higher education. Established in 1990 and located in the heart of New York City, the company publishes research reports and conducts contract research for various organizations. Primary Research Group has an especially strong background in conducting surveys of institutions.
Primary Research Group
 

List of reports from Primary Research Group

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The Survey of Library Cafes, 2012-13 Edition
7/1/2012 | published by: Primary Research Group
... sets out to investigate who runs the library's food service operations, citing total cost of salaries, seasonal hours of the cafe, and overall satisfaction. Also included are participants' written responses detailing the cafe's best- and ...  |  read more...
USD 78
The Survey of Medical and Other Scientific Libraries
6/1/2012 | published by: Primary Research Group
... for books, databases, ebooks, journals and other information vehicles, developments in open access and digital repositories, use of eBook readers and tablet computers, patent information procurement efforts, special collections budgets, special collections digitization, video streaming, ...  |  read more...
USD 92
The Survey of Library Employee Training Practices
5/1/2012 | published by: Primary Research Group
... training budgets and training directors? Do they conduct internal courses? Send employees to external courses? Use library science schools? Do they reimburse employees for library science courses taken at universities? How much do they spend ...  |  read more...
USD 80
The Survey of Academic Library Subject Specialists: Economics & Finance
5/1/2012 | published by: Primary Research Group
... detailed data on budgets and spending patterns of subject specialists in economics and finance, including information on usage of eBooks, traditional books, databases and scholarly journals. The study also reports on collection development plans in ...  |  read more...
USD 95
The Survey of Library Public Relations Practices
4/1/2012 | published by: Primary Research Group
... trends in spending over the past two years and projections for the coming year. Librarians reveal just how many press releases their libraries have issued in the past year and how often they send out ...  |  read more...
USD 84
Survey of Public Relations Practices in Higher Education
3/1/2012 | published by: Primary Research Group
... details the breadth of the college's public relations department, determining how many such centers each college maintains as well as staffing and administrative tendencies. With budget figures for the past two academic years, as well ...  |  read more...
USD 129
Survey of Corporate Use of Twitter and Other Microblogging Services
3/1/2012 | published by: Primary Research Group
... spending on consultants, use of staff time, plans for advertising spending and the breakdown of use between Twitter and all other microblogging services.  The report helps companies to answer questions such as: how often do ...  |  read more...
USD 179
The Survey of Corporate Practices in Monitoring the Company Reputation on the Internet
3/1/2012 | published by: Primary Research Group
... to answer questions such as: which venues and sites do companies consider most crucial to monitor? How much staff time do they spend in responding to posts about the company and its products? How do ...  |  read more...
USD 110
The Survey of Corporate Use of Video in Marketing
2/1/2012 | published by: Primary Research Group
... tracking, and evaluating their video advertising efforts. Survey data details budgetary allotments for the hiring of consultants as well as departmental staffing tendencies, video production statistics, and the overall effectiveness of video advertising vis-à-vis the ...  |  read more...
USD 595
Survey of Scholarly Journal Licensing & Acquisition Practices, 2012 Edition
1/1/2012 | published by: Primary Research Group
... on a survey of 47 libraries from the United States and abroad, the report details library budgets for scholarly journals over the past two years as well as projections through 2013 while exploring the library's ...  |  read more...
USD 94
Global Higher Education Technology Transfer Office Outreach & Marketing Activities
12/1/2011 | published by: Primary Research Group
... and Europe. This condensed incarnation focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables, the report follows office trends and ...  |  read more...
USD 139
Global Higher Education Technology Transfer Office Staffing & Compensation
12/1/2011 | published by: Primary Research Group
... 2010, and 2011, including total spending on direct office salaries and allocations for outside personnel serving in the tech transfer office. With over 100 tables broken out by country, enrollment, technological area, institution, and number ...  |  read more...
USD 119
Survey of Online Marketing to Foreign Students
12/1/2011 | published by: Primary Research Group
... geographic markets; it also gives comprehensive data detailing the roles social networking sites such as Facebook, YouTube, and Twitter play in the pursuit of foreign students. The study also reports on the role of webcasts, ...  |  read more...
USD 119
Best Practices in Student Retention, 2012 Edition
12/1/2011 | published by: Primary Research Group
... a wide array of statistics and trends essential to any administration's assessment of its own retention policies, including detailed retention rates for first-year and part-time students, institutional spending on consultants and conferences, overall tutoring efforts, ...  |  read more...
USD 109
The Survey of Academic Library Subject Specialists: Political Science & Public/International Affairs
12/1/2011 | published by: Primary Research Group
... for political science and related departments over the past two years as well as projected budgets for the coming year, including itemized spending on print books, ebooks, databases, and scholarly journals and special allocations from ...  |  read more...
USD 98
Survey of Use of RFID in Libraries
11/1/2011 | published by: Primary Research Group
... supplies, relating amounts spent, vendors used and institutional experiences and assessments. The report looks at security and safety issues, privacy issues, impact on library staff, impact on productivity, impact on patron theft, trends in use ...  |  read more...
USD 87
Survey of Library Use of Cloud Computing
11/1/2011 | published by: Primary Research Group
... from Amazon, Google, DropBox and many others, as well as presenting an objective look at the benefits and costs of cloud computing, and the opinions of librarians on data security, cost, reliability, impact on staff ...  |  read more...
USD 95
Best Practices in Student & Faculty Assessment, 2012 Edition
11/1/2011 | published by: Primary Research Group
... are they funded and what is the level of cooperation with them? What are the most common assessment tools and tests? How much are budgets for assessment and how are these budgets spent? What role ...  |  read more...
USD 89.50
College Electricity Consumption Benchmarks
10/1/2011 | published by: Primary Research Group
... efficiency and reduce consumption, providing hard data on what measures have been taken as well as open-ended written responses. Data is broken out by institution size and type of college, and statistics are given per ...  |  read more...
USD 98
The Survey of Small and Medium Sized College Staffing Plans
10/1/2011 | published by: Primary Research Group
... trends in the past three years and projected forward for the next three for many categories of college employee emphasizing administration but including adjunct and full time faculty. The 100+ page report gives data on ...  |  read more...
USD 85
Library Use of Video & Audio
9/27/2011 | published by: Primary Research Group
... spending on digitization and upgrades to new formats, trends in licensing and performance rights, staff size for AV departments, the influence of emerging mediums such as YouTube and other video sharing sites, the development of ...  |  read more...
USD 89.50
Profiles of the Use of Cloud Computing in Higher Education
9/21/2011 | published by: Primary Research Group
... Westmont College, the University of Utah, Hofstra University, Abilene Christian University, St. Edward's University and Fresno Pacific University. Some systems discussed include Gmail and Google Docs, GoogleApps Education Edition, MozyPro, Salesforce.com, MicrosoftLive, Rackspace and others. ...  |  read more...
USD 95
The Survey of College Use of Video in Marketing
8/1/2011 | published by: Primary Research Group
... and extent of use. Data is included on the number of views of the most popular videos, and the overall number of views for all videos produced by the college. The report also looks at ...  |  read more...
USD 149
The Survey of Medical School Faculty: Level of Satisfaction with the Medical Library
7/1/2011 | published by: Primary Research Group
... scholarly pursuits, among others. 141 universities are represented, from both the United States and abroad, covering a wide range of medical specialties. Extensive data is presented about faculty opinions on library spending as well as ...  |  read more...
USD 95
Redesigning and Managing the College Website
7/1/2011 | published by: Primary Research Group
... - The University of Texas at Austin, Ohio State University, Westminster College, Ball State University, the University of Hawaii at West O'ahu, Chowan University, Black Hawk College, and Western Kentucky University -- to maximize the ...  |  read more...
USD 98
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