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BioInformatics, LLC

Since our inception in 1994, BioInformatics, LLC has provided critical market intelligence to leading companies serving the life science, medical device and pharmaceutical industries. We support clients across the entire market spectrum—from scientific research to diagnostics and therapeutics—providing high-level management with market insights from gene to drug.

Our multi-disciplinary team of scientific experts and business analysts creates value for our clients by combining extensive industry knowledge and experience. We offer a variety of products and services that enable executives to see themselves, their market and their competitors through the eyes of the most important information source of all—customers.

We can precisely meet the needs of our clients through the most appropriate mix of research methodologies, including:

Online Surveys
Online Focus Groups
Mail Surveys
Telephone Interviews

Our strength lies in our ability to integrate our understanding of science and medicine with cutting-edge market research techniques. As one of the first firms to recognize how the World Wide Web has transformed market research, BioInformatics formed The Science Advisory Board. Launched in 1997, this global community currently consists of 24,278 life science researchers, physicians and biomedical professionals who convene regularly via the Web to voice their opinions on a wide variety of issues relating to biomedical research and clinical technologies. Clients tap into this panel of experts and receive answers to their critical marketing questions in days, rather than weeks. In addition to providing real-time insights into the perceptions of the market, posing questions to The Science Advisory Board offers substantial cost savings over gathering information via traditional market research techniques.

BioInformatics offers both published reports as well as custom research services. Published reports allow marketing professionals to share in the results of broad-based market studies that provide access to high quality research at an affordable price. Our custom research is tailored to the specific needs of the company's executive management.

List of reports from BioInformatics, LLC

Understanding Switching Dynamics: Maximizing Customer Retention in the Life Sciences 3/1/2008 \| published by: BioInformatics, LLC ... by another supplier and don’t know why. Frustrating! Or, maybe you have not been able to penetrate a high value account even though you have a superior product. What can you do to get in ... \| read more...	$4,400.00
Life Science Product Catalogs: Techniques to Increase Sales 3/1/2008 \| published by: BioInformatics, LLC ... all purchases in 2007, according to BioInformatics’ research. But your print catalog is still important. It keeps your company top of mind with the customer and provides an anchor for your sales force. This report ... \| read more...	$4,400.00
Conference & Exhibit Strategies in the Life Sciences: What’s Working Now 2/1/2008 \| published by: BioInformatics, LLC ... ROI?” “Should we do this again next year?” “Was our sponsorship worth it?” Knowing in advance what your customers expect and what motivates them to engage your brand’s representatives at meetings are key building blocks ... \| read more...	$4,400.00
Advertising to Life Scientists: Resolving the Print vs. Online Dilemma 2/1/2008 \| published by: BioInformatics, LLC ... preferences and knowing what publications and Web sites that they read and trust can help you achieve the right mix and optimize your ad buy. Seeing how your brand carries through the different media helps ... \| read more...	$4,400.00
Marketing to Life Scientists: Capturing Customers’ Attention in Applied Markets 1/1/2008 \| published by: BioInformatics, LLC ... many companies are uncertain as to how to reach out to customers in applied markets. This report will present the preferences of scientists in three attractive markets with respect to major marketing media including print ... \| read more...	$4,400.00
Marketing to Life Scientists -- Exploring China & India 12/1/2007 \| published by: BioInformatics, LLC ... purchasing decisions is critically important as you enter these dynamic markets. This report is designed to give suppliers a better understanding of the marketing media preferences in the emerging life science markets of China and ... \| read more...	$4,400.00
Brand Positioning: Cell Biology Kits & Reagents 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in the cell biology kits and reagents category. We have defined this market as being primarily composed of consumable products used to study the physiological ... \| read more...	$5,000.00
Brand Positioning: Instrumentation for Protein Analysis 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in instrumentation for protein analysis. We have defined this market as being primarily composed of the capital equipment (i.e., costing greater than $25,000 and with ... \| read more...	$5,000.00
Brand Positioning: Nucleic Acid Purification Products 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in nucleic acid purification products. We have defined this market as being primarily composed of products used to isolate and analyze of DNA or RNA. ... \| read more...	$5,000.00
Brand Positioning: Gene Expression Analysis Products 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in the gene expression analysis product category. We have defined this market as being primarily composed of consumable products used for measuring mRNA levels to ... \| read more...	$5,000.00
Brand Positioning: Instrumentation for Genomic Analysis 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in the instrumentation for genomic analysis category. We have defined this market as primarily composed of the capital equipment (i.e., costing greater than $25,000 and ... \| read more...	$5,000.00
Brand Positioning: Protein Separation Products 10/1/2007 \| published by: BioInformatics, LLC ... Using advanced statistical analysis this report will examine brand positioning in protein separation products. We have defined this market as being primarily composed of products used for the purification and/or analysis of peptides or proteins. ... \| read more...	$5,000.00
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support 8/1/2007 \| published by: BioInformatics, LLC ... and technical support influence the customer's experience and drive customer satisfaction and loyalty. This report will enable suppliers to better understand the needs of life science customers for technical support and customer service. The data ... \| read more...	$4,400.00
eCommerce Strategies for the Life Science Market 6/1/2007 \| published by: BioInformatics, LLC ... however, have found that launching an electronic catalog and shopping cart are not enough to generate online purchases, so this report probes the technological and organizational challenges associated with eCommerce. Specifically, the report examines the ... \| read more...	$4,400.00
Improving Sales Rep Performance: Life Scientists' Perspectives 4/1/2007 \| published by: BioInformatics, LLC ... competitive life science research market. With the increasing availability of information on the internet, scientists are no longer satisfied with generic sales presentations, instead favoring suppliers whose sales reps can present value propositions tailored specifically ... \| read more...	$4,400.00
eMarketing to Life Scientists: Amplifying Your Marketing Message 2/1/2007 \| published by: BioInformatics, LLC ... The e-Marketing tools analyzed in this report are: Banner advertisements Blogs Discussion forums Email Ezine (i.e., electronic magazine published on the Internet) Listservs Newsletters Podcasts Search engine (i.e., keyword searches) Syndicated Web content (e.g., RSS ... \| read more...	$4,400.00
Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry 12/1/2006 \| published by: BioInformatics, LLC This report identifies the RNAi research objectives of pharmaceutical and biotech scientists and present siRNA customer purchasing preferences by key experimental design parameters \| read more...	$500.00
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement 11/1/2006 \| published by: BioInformatics, LLC ... catalogs, Web sites, direct mail, sales representatives, print advertising, and scientific meetings and exhibits. Most importantly, this report identifies a segment of life scientists who are Highly Engaged with the marketing communication of their suppliers ... \| read more...	$500.00
Market Opportunities in Biodefense Research: Trends & Forecasts 10/1/2006 \| published by: BioInformatics, LLC ... Forecasts, is different because BioInformatics, LLC asked hundreds of current and future biodefense researchers about the products they use. This is the only report that identifies what current, funded biodefense researchers are buying, what they ... \| read more...	$500.00
The Global Market for Synthetic Oligonucleotides 9/1/2006 \| published by: BioInformatics, LLC ... are challenged to distinguish their brand from the many others available to scientists. To help suppliers meet this challenge, we present the opinions of over 700 scientists who use oligos in their research, including what ... \| read more...	$500.00
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience 8/1/2006 \| published by: BioInformatics, LLC ... must create a branded customer experience where the expectations of customers are consistently exceeded. From ordering and delivery through post-sale support, suppliers must understand what elements of product and corporate performance drive satisfaction. With successive ... \| read more...	$500.00
Influencing Brand Preferences in the Flow Cytometry Market 7/1/2006 \| published by: BioInformatics, LLC ... cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a “black box”, while others can easily ... \| read more...	$500.00
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II 6/1/2006 \| published by: BioInformatics, LLC ... 1,000 life scientists worldwide about the types of catalog antibodies that they use and their opinions of commercial suppliers. Building upon the best-selling 2004 market research report, The Market for Antibodies: Keys to Success for ... \| read more...	$500.00
Maximizing Market Share Through Brand Differentiation 5/1/2006 \| published by: BioInformatics, LLC ... develop a positive impression of its brand? A strong corporate brand can have a halo effect on a company’s products across market segments, generating excitement and a premium on that company’s goods and services. Brands ... \| read more...	$500.00
The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top 4/1/2006 \| published by: BioInformatics, LLC ... potential to produce a constant revenue stream for suppliers because of high profit margins, suppliers must constantly search for ways to ensure that scientists buy their brand DNA molecular weight markers -- and not their ... \| read more...	$500.00

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