Western Europe Online Payment Methods Market Trends, Consumer Adoption, and Growth Forecasts 2025

Digital Wallets and Pay by Bank Gain Ground: yStats.com Reveals 2025 Online Payment Trends in Western Europe

Digital Wallet Use Rises with Mobile-First Habits

Adoption of digital wallets is accelerating across Western Europe, led by mobile-savvy consumers in Germany and the UK. Over one in five now use wallets weekly, while France and Italy see moderate growth. Convenience and mobile accessibility are key drivers, though traditional cards still hold ground.

Card Payments Maintain Market Leadership

Despite emerging options, cards remain the primary payment method. In the UK, usage exceeded 60% in 2023, with further growth expected. Contactless is the norm across Germany and France, supported by trusted national schemes. Newer tools like BNPL are growing, but card familiarity and security keep them dominant.

Consumers Focus on Secure and Low-Cost Options

Security remains the top priority for online payments, especially in the UK and Germany. Cost is also key, as seen in the Netherlands’ preference for Pay by Bank due to its no-fee model. Meanwhile, Spanish consumers, particularly Gen Z, are more open to experimenting with new payment innovations.

1. Key Takeaways

2. Management Summary

3. UK

3.1. Online Payment Method Trends

Overview of Online Payment Methods and Consumer Preferences, March 2025

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Important Factors When Trying New Online Payment Methods, in %, 2024

Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024

Share of Adults Using Selected Payment Methods for Online Purchases, by Payment Method, in %, 2024

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

Share of Adults Using Buy Now Pay Later Services, in %, 2022 and 2023

3.2. Payment Infrastructure & Transaction Volume

Cards Transaction Value, in USD trillion, 2023 & 2027f

Total Payments via Faster Payments and Remote Banking, in billions, 2023 & 2033f

Total Debit Card Payments, in billions, 2023 & 2033f

Contactless Debit and Credit Card Payment Volume, in billions, 2023 & 2033f

Bacs Direct Credit Payment Volume, in billions, 2023 & 2033f

Direct Debit Payment Volume, in billions, 2023 & 2033f

Share of Card Payments (Debit and Credit), in %, 2023 & 2033f

Share of Payments Made via Contactless Debit and Credit Cards, in %, 2033f

Share of Adults Using Online vs Mobile Banking, in %, 2023

4. France

4.1. Online Payment Methods: Usage & Emerging Trends

Overview of Online Payment Methods and Consumer Preferences, March 2025

Share of Online Payment Methods Used by Online Shoppers, in %, 2024

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Top Reasons for Using a Credit Card Online Among Adults Aged 60+, in % of Respondents, 2024

Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024

Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Share of Respondents Familiar With Pay by Bank, in % of Respondents, 2024

Share of Respondents Who Have Never Used Pay by Bank Online, in %, 2024

Share of Adults Somewhat Familiar with Pay by Bank, Aged 18-29 and 60+, in %, 2024

4.2. Market Context & Payment Infrastructure

Cards Transaction Value, in USD billion, 2024 & 2028f

Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023

Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023

E-Commerce Market Value, in EUR billion, 2022 & 2023

5. Germany

5.1. Online Payment Methods: Usage & Consumer Preferences

Overview of Online Payment Methods and Consumer Preferences, March 2025

E-Commerce Payment Methods by Revenue Share, in %, 2023

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Factors Influencing Consumers' Prefrences When Selecting an Online Payment Method, in %, 2024

5.2. E-Commerce & Payment Infrastructure

E-Commerce Market Value, in USD billion, 2023 & 2027f

Breakdown of Payment Methods by Type, in %, 2023

Cards Transaction Value, in USD billion, 2023 & 2027f

Breakdown of Card Schemes by Market Share, in %, 2023

6. Spain Online Payment Methods: Usage, Preferences & Adoption

Overview of Online Payment Methods and Consumer Preferences, March 2025

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

7. Netherlands Market Context & Payment Infrastructure

Overview of Online Payment Methods and Consumer Preferences, March 2025

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Share of Consumers Using Pay by Bank at Least Monthly, in %, 2024

Share of Adults Using Pay by Bank Daily or Weekly, Aged 18-29 and 30-39, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024

Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

8. Italy

8.1. Online Payment Methods: Usage & Preferences

Overview of Online Payment Methods and Consumer Preferences, March 2025

Breakdown of Online Transactions by Payment Method, in %, 2023

Breakdown of Payment Methods by Type, in %, 2023

Share of Consumers Increasing Card Use for Online vs. In-Store Purchases, in %, 2024

Breakdown of Gen Z Increasing Card Use for Online and In-Store Purchases, in %, 2024

Share of Consumers Preferring Credit or Debit Cards for Tracking Expenses & Convenience, in %, 2024

Share of Consumers Preferences for Digital Payments in Italy and Abroad, in %, 2024

Share of Millennials Prioritizing Discounts & Benefits Choosing Digital Payment Methods, in %, 2024

Share of Consumers Prioritizing Discounts & Benefits in Digital Payments, %, 2024

Main Factors for Choosing Digital Payments Over Cash, in %, 2024

8.2. Market Context & Infrastructure

Breakdown of Card Schemes by Market Share, in %, 2023

Cards Transaction Value, in USD billion, 2023 & 2027f

E-Commerce Market Value, in USD billion, 2023 & 2027f

Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

9. Belgium Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

10. Sweden Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

11. Austria Mobile & Digital Wallet Payment Trends

Overview of Online Payment Methods and Consumer Preferences, March 2025

Share of Respondents Planning to Increase Mobile Payment Use in the Next Two Years, in %, 2023

Breakdown of Digital Wallet Usage by Type, in %, 2024

Cards Transaction Value, in USD billion, 2024 & 2028f

Share of Respondents Using Contactless Debit Cards and Cash, in %, 2020-2023

Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

12. Switzerland Online & Mobile Payment Preferences

Overview of Online Payment Methods and Consumer Preferences, March 2025

Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023

Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 1 of 2)

Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 2 of 2)

Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

13. Denmark Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

14. Finland

14.1. Online Payment Methods: Usage, Motivations & Trends

Overview of Online Payment Methods and Consumer Preferences, March 2025

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024

14.2. Broader Digital Commerce & Payment Context

Share of Respondents Using Contactless Debit Cards as the Most Frequent Paym. Meth., in %, 2023

Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024

Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e

15. Norway Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

16. Portugal Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

17. Ireland Online Payment Methods

Overview of Online Payment Methods and Consumer Preferences, March 2025

Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023

Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023

Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023

18. Regional Overview: Europe & Western Europe Payment Trends

18.1. Europe-Wide Digital Payment Usage Patterns

Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024

Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024

Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024

Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024

18.2. Europe-Wide Transaction Volume and Payment Mix

Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f

Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f

Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023

18.3. Instant Economy Consumer Trends in Western Europe

Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024

Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024

Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024

Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024

Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.

18.4. Western Europe E-Commerce Market Overview

Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f

Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f

Online Retail Sales, in USD billion, 2023 & 2028f