Western Europe Online Payment Methods Market Trends, Consumer Adoption, and Growth Forecasts 2025
Description
Digital Wallets and Pay by Bank Gain Ground: yStats.com Reveals 2025 Online Payment Trends in Western Europe
Digital Wallet Use Rises with Mobile-First Habits
Adoption of digital wallets is accelerating across Western Europe, led by mobile-savvy consumers in Germany and the UK. Over one in five now use wallets weekly, while France and Italy see moderate growth. Convenience and mobile accessibility are key drivers, though traditional cards still hold ground.
Card Payments Maintain Market Leadership
Despite emerging options, cards remain the primary payment method. In the UK, usage exceeded 60% in 2023, with further growth expected. Contactless is the norm across Germany and France, supported by trusted national schemes. Newer tools like BNPL are growing, but card familiarity and security keep them dominant.
Consumers Focus on Secure and Low-Cost Options
Security remains the top priority for online payments, especially in the UK and Germany. Cost is also key, as seen in the Netherlands’ preference for Pay by Bank due to its no-fee model. Meanwhile, Spanish consumers, particularly Gen Z, are more open to experimenting with new payment innovations.
Digital Wallet Use Rises with Mobile-First Habits
Adoption of digital wallets is accelerating across Western Europe, led by mobile-savvy consumers in Germany and the UK. Over one in five now use wallets weekly, while France and Italy see moderate growth. Convenience and mobile accessibility are key drivers, though traditional cards still hold ground.
Card Payments Maintain Market Leadership
Despite emerging options, cards remain the primary payment method. In the UK, usage exceeded 60% in 2023, with further growth expected. Contactless is the norm across Germany and France, supported by trusted national schemes. Newer tools like BNPL are growing, but card familiarity and security keep them dominant.
Consumers Focus on Secure and Low-Cost Options
Security remains the top priority for online payments, especially in the UK and Germany. Cost is also key, as seen in the Netherlands’ preference for Pay by Bank due to its no-fee model. Meanwhile, Spanish consumers, particularly Gen Z, are more open to experimenting with new payment innovations.
- 1. Key Takeaways
- 2. Management Summary
- 3. UK
- 3.1. Online Payment Method Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Important Factors When Trying New Online Payment Methods, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of Adults Using Selected Payment Methods for Online Purchases, by Payment Method, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Adults Using Buy Now Pay Later Services, in %, 2022 and 2023
- 3.2. Payment Infrastructure & Transaction Volume
- Cards Transaction Value, in USD trillion, 2023 & 2027f
- Total Payments via Faster Payments and Remote Banking, in billions, 2023 & 2033f
- Total Debit Card Payments, in billions, 2023 & 2033f
- Contactless Debit and Credit Card Payment Volume, in billions, 2023 & 2033f
- Bacs Direct Credit Payment Volume, in billions, 2023 & 2033f
- Direct Debit Payment Volume, in billions, 2023 & 2033f
- Share of Card Payments (Debit and Credit), in %, 2023 & 2033f
- Share of Payments Made via Contactless Debit and Credit Cards, in %, 2033f
- Share of Adults Using Online vs Mobile Banking, in %, 2023
- 4. France
- 4.1. Online Payment Methods: Usage & Emerging Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Online Payment Methods Used by Online Shoppers, in %, 2024
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Top Reasons for Using a Credit Card Online Among Adults Aged 60+, in % of Respondents, 2024
- Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Respondents Familiar With Pay by Bank, in % of Respondents, 2024
- Share of Respondents Who Have Never Used Pay by Bank Online, in %, 2024
- Share of Adults Somewhat Familiar with Pay by Bank, Aged 18-29 and 60+, in %, 2024
- 4.2. Market Context & Payment Infrastructure
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023
- Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
- E-Commerce Market Value, in EUR billion, 2022 & 2023
- 5. Germany
- 5.1. Online Payment Methods: Usage & Consumer Preferences
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- E-Commerce Payment Methods by Revenue Share, in %, 2023
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Prefrences When Selecting an Online Payment Method, in %, 2024
- 5.2. E-Commerce & Payment Infrastructure
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Breakdown of Payment Methods by Type, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Breakdown of Card Schemes by Market Share, in %, 2023
- 6. Spain Online Payment Methods: Usage, Preferences & Adoption
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Generation Z (Ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- 7. Netherlands Market Context & Payment Infrastructure
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Consumers Using Pay by Bank at Least Monthly, in %, 2024
- Share of Adults Using Pay by Bank Daily or Weekly, Aged 18-29 and 30-39, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Pref. When Selecting an Online Payment Method, in %, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 8. Italy
- 8.1. Online Payment Methods: Usage & Preferences
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Breakdown of Online Transactions by Payment Method, in %, 2023
- Breakdown of Payment Methods by Type, in %, 2023
- Share of Consumers Increasing Card Use for Online vs. In-Store Purchases, in %, 2024
- Breakdown of Gen Z Increasing Card Use for Online and In-Store Purchases, in %, 2024
- Share of Consumers Preferring Credit or Debit Cards for Tracking Expenses & Convenience, in %, 2024
- Share of Consumers Preferences for Digital Payments in Italy and Abroad, in %, 2024
- Share of Millennials Prioritizing Discounts & Benefits Choosing Digital Payment Methods, in %, 2024
- Share of Consumers Prioritizing Discounts & Benefits in Digital Payments, %, 2024
- Main Factors for Choosing Digital Payments Over Cash, in %, 2024
- 8.2. Market Context & Infrastructure
- Breakdown of Card Schemes by Market Share, in %, 2023
- Cards Transaction Value, in USD billion, 2023 & 2027f
- E-Commerce Market Value, in USD billion, 2023 & 2027f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 9. Belgium Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- 10. Sweden Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- 11. Austria Mobile & Digital Wallet Payment Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Planning to Increase Mobile Payment Use in the Next Two Years, in %, 2023
- Breakdown of Digital Wallet Usage by Type, in %, 2024
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Respondents Using Contactless Debit Cards and Cash, in %, 2020-2023
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 12. Switzerland Online & Mobile Payment Preferences
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
- Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 1 of 2)
- Share of Mobile Payment Usage, by Payment Method, in %, 2021-2024 (Part 2 of 2)
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 13. Denmark Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- 14. Finland
- 14.1. Online Payment Methods: Usage, Motivations & Trends
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Share of Young Adults Aged 18-29 Using Pay by Bank Daily or Weekly, in %, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Share of Generation Z (ages 18-29) Willing to Try New Online Payment Methods, in %, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024
- 14.2. Broader Digital Commerce & Payment Context
- Share of Respondents Using Contactless Debit Cards as the Most Frequent Paym. Meth., in %, 2023
- Share of BNPL Usage Among Adults in Comparison to Europe, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 15. Norway Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- 16. Portugal Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- 17. Ireland Online Payment Methods
- Overview of Online Payment Methods and Consumer Preferences, March 2025
- Share of Respondents Preferring Digital Payment Providers for Payments, in %, 2023
- Share of 18-24-Year-Olds Using Mobile Payment Services, in %, 2023
- Share of 18-24-Year-Olds Using Contactless Debit Cards, in %, 2023
- 18. Regional Overview: Europe & Western Europe Payment Trends
- 18.1. Europe-Wide Digital Payment Usage Patterns
- Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024
- Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024
- Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024
- 18.2. Europe-Wide Transaction Volume and Payment Mix
- Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
- Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023
- 18.3. Instant Economy Consumer Trends in Western Europe
- Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
- Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
- Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
- Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
- Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.
- 18.4. Western Europe E-Commerce Market Overview
- Retail E-Commerce Share, in % of Total Retail Sales, 2022–2028f
- Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
- Online Retail Sales, in USD billion, 2023 & 2028f
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