Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025

2025 Trends in Eastern Europe’s Digital Payments: yStats.com Unveils Consumer Adoption Insights and Market Shifts

Digital Wallets and Bank Transfers Gaining Ground in Eastern Europe

Digital wallets and bank transfers are experiencing notable growth in Eastern Europe as consumers seek faster, more secure payment options. In Turkey, the share of digital wallet transactions surged past 10% in 2023, up from under 5% in 2017, with services like BKM Express and Paycell leading the way. In Poland, BLIK, a real-time payment service, is the go-to method for over 65% of users, illustrating the preference for fast, secure payment methods. This trend is supported by increased infrastructure and mobile-first payment solutions.

Card Payments Retain Dominance in Eastern Europe’s Payment Landscape

Card payments remain the dominant method in Eastern Europe, despite the rise of alternatives. In Turkey, 65% of online transactions were made with cards in 2023. Similarly, the Czech Republic’s card payments market is forecasted to surpass USD 110 billion by 2027. Poland and Romania also show a continued reliance on card payments, particularly as contactless and mobile-enabled cards gain traction.

The Rise of Mobile Payments Transforms E-Commerce Preferences

Mobile payments are reshaping the E-Commerce landscape in Eastern Europe. In Hungary, mobile payment adoption increased from over 15% to over 20% between 2022 and 2023. Slovakia is also seeing growing adoption of mobile wallets and contactless payments. Meanwhile, Turkey’s introduction of QR code payments is expected to drive further growth, aided by expanding merchant acceptance and consumer demand for fast, secure transactions.