Eastern Europe Online Payment Methods Market Trends, Consumer Adoption, and Forecasts 2025
Description
2025 Trends in Eastern Europe’s Digital Payments: yStats.com Unveils Consumer Adoption Insights and Market Shifts
Digital Wallets and Bank Transfers Gaining Ground in Eastern Europe
Digital wallets and bank transfers are experiencing notable growth in Eastern Europe as consumers seek faster, more secure payment options. In Turkey, the share of digital wallet transactions surged past 10% in 2023, up from under 5% in 2017, with services like BKM Express and Paycell leading the way. In Poland, BLIK, a real-time payment service, is the go-to method for over 65% of users, illustrating the preference for fast, secure payment methods. This trend is supported by increased infrastructure and mobile-first payment solutions.
Card Payments Retain Dominance in Eastern Europe’s Payment Landscape
Card payments remain the dominant method in Eastern Europe, despite the rise of alternatives. In Turkey, 65% of online transactions were made with cards in 2023. Similarly, the Czech Republic’s card payments market is forecasted to surpass USD 110 billion by 2027. Poland and Romania also show a continued reliance on card payments, particularly as contactless and mobile-enabled cards gain traction.
The Rise of Mobile Payments Transforms E-Commerce Preferences
Mobile payments are reshaping the E-Commerce landscape in Eastern Europe. In Hungary, mobile payment adoption increased from over 15% to over 20% between 2022 and 2023. Slovakia is also seeing growing adoption of mobile wallets and contactless payments. Meanwhile, Turkey’s introduction of QR code payments is expected to drive further growth, aided by expanding merchant acceptance and consumer demand for fast, secure transactions.
Digital Wallets and Bank Transfers Gaining Ground in Eastern Europe
Digital wallets and bank transfers are experiencing notable growth in Eastern Europe as consumers seek faster, more secure payment options. In Turkey, the share of digital wallet transactions surged past 10% in 2023, up from under 5% in 2017, with services like BKM Express and Paycell leading the way. In Poland, BLIK, a real-time payment service, is the go-to method for over 65% of users, illustrating the preference for fast, secure payment methods. This trend is supported by increased infrastructure and mobile-first payment solutions.
Card Payments Retain Dominance in Eastern Europe’s Payment Landscape
Card payments remain the dominant method in Eastern Europe, despite the rise of alternatives. In Turkey, 65% of online transactions were made with cards in 2023. Similarly, the Czech Republic’s card payments market is forecasted to surpass USD 110 billion by 2027. Poland and Romania also show a continued reliance on card payments, particularly as contactless and mobile-enabled cards gain traction.
The Rise of Mobile Payments Transforms E-Commerce Preferences
Mobile payments are reshaping the E-Commerce landscape in Eastern Europe. In Hungary, mobile payment adoption increased from over 15% to over 20% between 2022 and 2023. Slovakia is also seeing growing adoption of mobile wallets and contactless payments. Meanwhile, Turkey’s introduction of QR code payments is expected to drive further growth, aided by expanding merchant acceptance and consumer demand for fast, secure transactions.
Table of Contents
89 Pages
- 1. Key Takeaways
- 2. Management Summary
- 3. Online Payments Market in Central Europe
- 3.1. Poland
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of Payment Methods Used for Online Purchases, by Age, in % Online Shoppers, 2024
- Share of Payment Methods Used for Online Purchases, by City Size, in % of Online Shoppers, 2024
- Share of Payment Methods Used for Online Purchases, by Gender, in % of Online Shoppers, 2024
- Reasons for Choosing Payment Methods for Online Purchases, by Age, in % Online Shoppers, 2024
- Reasons for Choosing Payment Methods for Online Purchases, by Gender, in % Online Shoppers, 2024
- Share of Online Payment Method Usage, in % of Internet Users, 2024
- Share of BLIK Usage Among Young Adults, Aged 15-24 and 25-34, in %, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 3.2. Czech Republic
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of 18–24-Year-Olds Preferring Mobile Wallets (Apple Pay, Google Pay), in %, 2024
- Preferred Payment Methods, in % of Respondents, 2024
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 3.3. Slovakia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 3.4. Hungary
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2028f
- Mobile Payment Adoption Rate, in %, 2022 & 2023
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 3.5. Slovenia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Number of Contactless Payment Cards, in millions, 2023 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 4. Online Payments Market in Southern Europe
- 4.1. Turkey
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Payment Methods and Consumer Trends in E-Commerce Overview, April 2025
- Breakdown of Card Schemes by Market Share, in %, 2023
- Breakdown of Payment Methods by Type, in %, 2023
- 4.2. Romania
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 4.3. Greece
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2027f
- Share of Card Transaction Value, by Payment Channel, in %, 2021-2023e
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 4.4. Bulgaria
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2023 & 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 4.5. Serbia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 4.6. Croatia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 5. Online Payments in the Baltics
- 5.1. Lithuania
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Cards Transaction Value, in USD billion, 2024 & 2028f
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 5.2. Latvia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 5.3. Estonia
- Overview of Online Payment Methods and Consumer Preferences, April 2025
- Share of Population Aged 16-74 Who Purchased Goods or Services Online, in %, 2019-2024e
- 6. Conclusion
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