Category: Marketing & Market Research
South Africa Marketing & Market Research
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South Africa in 2040: The Future Demographic
... Africa is anticipated to fall between 2024 and 2040. Middle Youth (aged 30-44) will represent the largest portion of the population by 2040. Generational cohorts in South Africa will continue to influence consumer expenditure based ... Read More
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Consumer Lifestyles in South Africa 2025
... income classes and and economic conditions shaping consumer behaviour. It highlights income levels, digital access, household dynamics, and the role of children and women in society to provide insights into consumer dynamics and market potential. Read More
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South Africa Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2025 Update
... achieving a CAGR of 23.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.8% during 2025-2030. By the end of 2030, the BNPL sector is projected ... Read More
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South Africa: Consumer Profile
... se to overtake millennials as the most prevalent cohort. South Africa is expected to remain one of the most unequal societies in terms of income disparity, as social mobility continues to be hindered by a ... Read More
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Megatrends in South Africa
... each trend has manifested in South Africa. Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer ... Read More
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Consumer Types in South Africa
... grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. Euromonitor's Consumer Types in South Africa report analyses factors influencing national consumer expenditure. Consumer ... Read More
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South Africa Country Profile 2025
... sociodemographic change through to 2050? - What are the major cities, ports and trade corridors? Reason to Buy - Quickly access key data and must know information on target markets - Assess key indicators driving ... Read More
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Sustainability in South Africa
... identify as zero wasters, with the majority willing to pay more for sustainable food, beverages, and household goods. Investing in recycled claims remains an ongoing opportunity, appealing to over 65% of consumers who recycle and ... Read More
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South Africa Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2024 Update
... payments in the country are expected to grow by 16.7% on an annual basis to reach US$717.3 million in 2024. The medium to long-term growth story of the BNPL industry in the country remains strong. ... Read More
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South Africa Cities Review
... terms of internet connectivity, while consumers in Port Elizabeth struggled with high unemployment. In the longer run, South Africa’s cities are set to face burdens on infrastructure and transport, due to large and increasing populations ... Read More
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Economy of South Africa 2024
... popular misconceptions both the internal accounts and external accounts are reasonably healthy and progress continues across a number of social areas. A black mark is the officially recorded homicide rate which is very high by ... Read More
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South Africa Consumer Lifestyles
... trends. Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, ... Read More
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South Africa Consumer Values and Behaviour
... South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping ... Read More
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Digital Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, ... Read More
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Advertising in South Africa
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, ... Read More
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Advertising Top 5 Emerging Markets Industry Guide 2019-2028
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights These countries contributed $142,540.6 million to the global advertising industry in 2023, with a compound annual ... Read More
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Durban in South Africa
... expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators. Euromonitor International’s City Review reports ... Read More
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Cape Town in South Africa
... population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators. Euromonitor International’s City ... Read More
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Johannesburg in South Africa
... expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators. Euromonitor International’s City Review reports ... Read More
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Pretoria in South Africa
... expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators. Euromonitor International’s City Review reports ... Read More
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Top 5 Emerging Countries Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights These countries contributed $105,076.8 million to the global digital ... Read More
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Top 5 Emerging Countries Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights These countries contributed $137,406.3 million to the global advertising industry in ... Read More
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South Africa Digital Ad Spend Business and Investment Opportunities Databook – 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update
... Update According to TechInsight360, Digital Advertising Spend in the country are expected to grow by 8.7% on an annual basis to reach US$1,944.9 million in 2023. Medium to long term growth story of Digital Advertising ... Read More
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Consumer Lifestyles in South Africa
... trends. Euromonitor's Consumer Lifestyles in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, ... Read More
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Consumer Values and Behaviour in South Africa
... South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping ... Read More
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