Asia Internet

In 2025, retail volume sales of in-car entertainment in Thailand declined by 9% to 289,000 units. This reduction was mainly attributed to a combination of factors that reshaped consumer preferences and the market dynamics. For instance, the widespread adoption of smartphones, which offer advanced mu ...

In 2025, in-car entertainment remains in decline in Japan in a trend observed over the past 15 years, where both volume and value have struggled. This persistent downturn is largely a result of structural changes within the automotive industry. Traditionally, the in-car entertainment category tracke ...

In 2025, in-car entertainment in Singapore saw a further decline, with retail volume sales dropping by 12% to 19,000 units. This trend solidified the category’s position as one of the smallest and most challenged within consumer electronics. The primary driver of this decline was the widespread adop ...

In-car entertainment in South Korea is experiencing a pronounced structural decline driven by the widespread integration of navigation, speakers, and media players within new vehicles. Most new cars now come with large touchscreens, built-in navigation, premium speakers, and advanced infotainment sy ...

In 2025, retail volume sales of in-car entertainment in Vietnam increased by 4% to 154,000 units, driven by a growing number of car owners. This growth was largely attributed to the introduction of more affordable car models priced under VND500 million by various automotive brands. Notably, VinFast ...

In 2024, in-car entertainment in India is set to see another year of double-digit retail volume decline, with sales falling across all categories. First, as many cars now come equipped with built-in entertainment and navigation systems, most consumers prefer to use the systems installed by the deale ...

In-Car Entertainment in Hong Kong, China In-car entertainment is in an overall structural decline, due to rising competition and cannibalisation from multifunctional devices such as smartphones. An added factor here is the decline in the number of registered private cars. This trend is expected to c ...

In-Car Entertainment in Taiwan In-car entertainment continued its downward spiral in 2023, a trend that is set to continue throughout the entire forecast period. In-car navigation saw the most significant decline in sales in retail volume terms, largely due to the deepening penetration of smartphone ...

In-Car Entertainment in China With advances in technology regarding multi-functional in-vehicle systems, the improvement of industrial policies, and consumers’ increasing demand for in-car entertainment equipment, the penetration of pre-installed in-car entertainment has grown, therefore threatening ...

In-Car Entertainment in Indonesia The in-car entertainment landscape is seeing a marked trend in Indonesia in 2023, with partnerships between numerous automobile manufacturers and leading in-car entertainment producers. These collaborations aim to integrate pre-installed audio and video systems into ...

In-Car Entertainment in Turkey Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for in-car entertainment. Th ...

In-Car Entertainment in the Philippines There is a declining interest in in-car navigation in the Philippines as newer cars are now generally already equipped with built-in navigation systems, resulting in less demand for in-car navigation. Furthermore, greater smartphone penetration and improving n ...

In-Car Entertainment in Malaysia Retail sales of in-car entertainment saw an accelerated decline in both volume and constant value terms in 2023, in spite of rising levels of new car ownership. In the case of the latter, tax incentives were a key contributor to this trend, as consumers took advantag ...

In-Car Entertainment in China With advances in technology, the improvement of industrial policies, and consumers’ increasing demand for in-car entertainment equipment, the penetration of pre-installed in-car entertainment has grown, therefore threatening overall aftermarket sales. For example, the v ...