Category: Consumer Goods
Singapore Consumer Goods
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Away-From-Home Tissue and Hygiene in Singapore
... comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, ... Read More
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Nappies/Diapers/Pants in Singapore
... in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is because the dragon symbolises power, strength, and good fortune, according to the Chinese culture. The majority of the population ... Read More
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Retail Tissue in Singapore
... Indeed, as consumers lead increasingly busy lives, convenience remains a significant driver. For example, small on-the-go tissue packs, such as Tissue Box’s Pocket Tissues and Kleenex Go Anywhere, have seen strong demand as they fit ... Read More
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Wipes in Singapore
... products that integrate easily into their busy lifestyles. Wipes that offer both cleansing and sanitising capabilities are especially popular among parents, office workers, and commuters who value on-the-go solutions, for example. Products like Detto... Euromonitor ... Read More
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Menstrual Care in Singapore
... decline, demonstrating local consumers’ preference for towels over tampons. Overall, consumers are opting for comfort and a sense of security and reliability in menstrual care, with a growing emphasis on skin-friendly and functional products. Euromonitor ... Read More
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Retail Adult Incontinence in Singapore
... the country, thus making retail the only option, and consumers are increasingly demanding of enhanced functionality and reliability, helping to support sales of higher-end products. Euromonitor International's Retail Adult Incontinence in Singapore report offers a ... Read More
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Tissue and Hygiene in Singapore
... to lowering levels of inflation, which have stabilised again after two years of elevations. Overall, however, all categories in tissue and hygiene experienced positive sales in 2024. Euromonitor International's Tissue and Hygiene in Singapore report ... Read More
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Mass Beauty and Personal Care in Singapore
... beyond their traditional image, with an increasing emphasis on long-lasting efficacy and heightened personalisation. Rather than simply seeking the most affordable option, consumers are now more willing to pay higher prices if the product promises ... Read More
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Fragrances in Singapore
... consumers are becoming increasingly focused on value and quality, especially in mass fragrances. While traditional branding remains important for some, a growing group of cost-conscious buyers is gravitating towards “dupes” (products that are inspired and ... Read More
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Dog Food in Singapore
... compared with the previous year. This is in part contributed by growing budget-consciousness amongst local consumers amidst the uncertain global economic conditions, inflation, and rising cost of living. Consumer spending is expected to slow down ... Read More
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Bath and Shower in Singapore
... and sustainability, consumers were looking for affordable yet high-quality options. In bath and shower, this trend was most apparent in body wash/shower gel. Here, consumers pivoted towards non-heritage brands and private label. These align with ... Read More
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Beauty and Personal Care in Singapore
... In response, some consumers adjusted their lifestyle, shifting overall consumer trends. For instance, younger consumers started to seek refuge by purchasing products overseas. With many Singaporeans travelling overseas to neighbouring countries to purchase, some retail... ... Read More
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Premium Beauty and Personal Care in Singapore
... products have solidified a particularly strong foothold in skin care, which accounted for more than half of overall sales of premium beauty and personal care products, as well as colour cosmetics, fragrances, and to a ... Read More
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Pet Care in Singapore
... main growth drivers. However, a slowdown in the rate of overall increase is anticipated compared with the previous year. This is in part contributed by growing budget consciousness amongst local consumers amidst the uncertain global ... Read More
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Depilatories in Singapore
... advances in technology and a preference for convenience. Meanwhile, performances varied across categories, with women’s razors and blades not only remaining the largest category, but also seeing the highest growth in 2024. Meanwhile, hair removers/bleaches ... Read More
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Men's Grooming in Singapore
... Men’s razors and blades continued to account for the highest value sales in this year, as these are basic daily-use products for many men. Meanwhile, men’s pre-shave saw the strongest growth, which is indicative of ... Read More
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Other Pet Food in Singapore
... a strong increase in the other pet population, and as a result, this is expected to limit the growth of other pet food. Euromonitor International's Other Pet Food in Singapore report offers a comprehensive guide ... Read More
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Oral Care in Singapore
... much stronger increase than manual toothbrushes. Oral care is witnessing a notable surge in the adoption of electric toothbrushes in Singapore, fuelled by a more open-minded consumer base and a tech-savvy younger generation. Retailers such ... Read More
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Sun Care in Singapore
... for the highest share of value sales. Sun protection has always been a non-negotiable element of daily life in Singapore, where the tropical climate combines relentless heat, humidity, and strong UV rays. By 2024, however, ... Read More
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Colour Cosmetics in Singapore
... base, although it was lip products which saw the strongest increase. Colour cosmetics in Singapore has been witnessing an expansion in the variety of lip products, with products such as lip gloss, lip tint, lip ... Read More
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Cat Food in Singapore
... rising cost of living are constraining consumer budgets, spending on cat food is expected to remain strong due to the pet humanisation trend. In addition, in 2024 employment rates held stable in Singapore compared with ... Read More
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Skin Care in Singapore
... Singaporeans, transcending age and gender demographics. However, it was hand care which saw the more dynamic growth in 2024, from a low base. Euromonitor International's Skin Care in Singapore report offers a comprehensive guide to ... Read More
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Hair Care in Singapore
... saw a decline, as despite the convenience of such products, an increasing number of consumers prefer the efficacy and more targeted care of a separate shampoo and conditioner. Euromonitor International's Hair Care in Singapore report ... Read More
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Deodorants in Singapore
... the strongest growth in 2024, due to their perceived skin-friendly benefits. Unlike roll-ons or stick deodorants, sprays do not come into direct contact with the skin, reducing concerns about pore blockage and irritation. This shift ... Read More
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Pet Products in Singapore
... challenges from growing consumer budget consciousness, as well as a slowing of the growth in the pet population. Consumer spending is set to see a slowdown in 2025, aligned with preliminary expectations of a slowing ... Read More
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