Category: Consumer Goods & Retailing
Turkey Consumer Goods & Retailing
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Home Improvement in Turkey
... demand. However, while the DIY trend increased consumer interest in owning home improvement items such as power tools, volume growth was impacted by the persistently high prices of quality tools, especially those of imported brands ... Read More
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Gardening in Turkey
... by the rising popularity of gardening due to the increasing availability of gardening products in mainstream channels. Supermarkets and other grocery retailers now commonly stock seeds, soil, pots, and basic gardening tools, especially... Euromonitor International's ... Read More
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Homewares in Turkey
... in turn led to higher retail prices and heightened consumer price sensitivity. In response, the market saw a sustained presence of more affordable, lower-quality homeware products aimed at budget-conscious consumers, which affected overall value growth. ... Read More
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Home and Garden in Turkey
... inflation. Despite rising costs, demand remained resilient, with consumers continuing to view gardening as a therapeutic and rewarding hobby. Home furnishings also experienced significant current value growth, driven by inflation; however, volume sa... Euromonitor International's ... Read More
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Home Furnishings in Turkey
... access, and shifting consumer behaviour. This trend is having a significant dampening effect on the overall home and garden industry, particularly the indoor furniture segment. Persistent inflation and currency volatility have led to a spike ... Read More
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Global & Turkiye 3D and 4D Technology Market to 2031
... its broader vision to establish itself as a global center for technology and advanced manufacturing, Turkey is actively exploring the applications of 3D and 4D printing across sectors such as automotive, aerospace, healthcare, construction, and ... Read More
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Other Pet Food in Turkey
... in 2025. There is a strong tradition of keeping pet birds in Turkey, especially species like canaries and budgerigars, which is supported by urbanisation and the psychological benefits of having birds as pets. Compared to ... Read More
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Pet Products in Turkey
... in other pet products. The rise of e-commerce has made a wide variety of pet apparel more accessible, ranging from sweaters and boots to stylish bandanas. Many pet owners view their pets as an extension ... Read More
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Dog Food in Turkey
... brands and private label dog food. Feeding a dog, especially a medium- or large-size dog, is becoming more expensive. Most consumers rely on dry dog food, which is the largest category in Turkey. While all ... Read More
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Cat Food in Turkey
... space, food, and attention compared to dogs. Their independent lifestyle aligns well with the fast-paced lives of many local pet owners, particularly millennials, who are adopting cats as a source of emotional support amidst economic ... Read More
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Pet Care in Turkey
... ownership supports volume growth. Growing health awareness and the desire to prolong the life of pets is fuelling demand for therapeutic and functional products which address certain health issues, such as joint problems and kidney ... Read More
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Depilatories in Turkey
... are on the rise, following the downturn during the COVID-19 crisis, but budget constraints are driving many consumers to maintain their at-home hair removal routines. Depilatories are held to offer a more affordable alternative to ... Read More
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Skin Care in Turkey
... continued to see an emphasis on the themes of premiumisation, self-care, and science-backed efficacy. Turkish consumers increasingly looked for products with dermocosmetic influences. They actively searched for ingredients with proven benefits, such as hyaluronic acid ... Read More
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Premium Beauty and Personal Care in Turkey
... and personal care in retail value sales terms in 2024, supported by growing concern over skin health and appearance. Premium colour cosmetics posted the highest retail value growth, supported by the full resumption of out-of-home ... Read More
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Men's Grooming in Turkey
... wellness routines. These practices are increasingly viewed as preventative measures for maintaining health and wellbeing, rather than solely for aesthetic or appearance purposes. This shift has fostered a wider acceptance of men's grooming, leading male ... Read More
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Bath and Shower in Turkey
... 2024, significantly impacting the cost of consumer goods, including bath and shower items. The depreciation of the Turkish lira increased the cost of imported raw materials essential for the manufacture of soaps and other bah ... Read More
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Fragrances in Turkey
... to heightened demand for both luxury and niche scents. Additionally, local enterprises like Atelier Rebul, with a rich heritage dating back to 1895, are gaining prominence by promoting their blend of traditional craftsmanship with modern ... Read More
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Deodorants in Turkey
... increasing disposable incomes have heightened awareness of personal hygiene, leading to a greater demand for deodorants. Additionally, the influence of lifestyle trends amid growing exposure to social media encouraged the adoption of deodorants th... Euromonitor ... Read More
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Mass Beauty and Personal Care in Turkey
... and the strategic utilisation of social media platforms to enhance brand engagement and reach. Additionally, health and beauty specialists, most notably Watsons, Gratis and a new retailer Mion, played a critical role by maintaining aggressive ... Read More
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Sun Care in Turkey
... increasing cost-of-living and a preference for simplified routines in Istanbul, Turkish consumers showed a growing inclination towards sun care products that offered multiple benefits, such as the incorporation of skin care properties. This significantly boosted ... Read More
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Hair Care in Turkey
... rise in Turkey. This economic pressure impacted consumer spending habits, with a marginal overall drop in retail volume sales recorded in 2024. Many consumers were forced to trade down to more affordable options, prioritising essential ... Read More
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Colour Cosmetics in Turkey
... out-of-home lifestyles in the post-COVID-19 period, there were more opportunities to use colour cosmetics. Meanwhile, the category benefited from regulatory standards for cosmetics safety and quality, investments in research and development for advanced dye solutions... ... Read More
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Oral Care in Turkey
... included toothpaste, manual toothbrushes and increasingly mouthwashes and dental floss. As the focus on preventative health and overall wellbeing increased, more consumers adopted a routine of brushing teeth twice a day and incorporating dental floss ... Read More
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Baby and Child-Specific Products in Turkey
... for products specifically produced and tailored for the needs of babies and children. Euromonitor International's Baby and Child-specific Products in Turkey report offers a comprehensive guide to the size and shape of the market at ... Read More
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Beauty and Personal Care in Turkey
... 2024, dampening consumer spending. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to lower-priced products. However, more affluent consumers continued to opt for premium or luxury items. As travel patterns started ... Read More
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