Category: Consumer Goods
Denmark Consumer Goods
-
Deodorants in Denmark
... confidence contributed to increased consumer spending, which supported further positive growth in deodorants. While value growth was slightly lower than in 2023, the previous year’s performance was partly driven by higher inflation. Euromonitor International's Deodorants ... Read More
-
Depilatories in Denmark
... improved consumer confidence. These factors combined to boost overall consumer spending, which in turn benefited depilatories. While value growth was slightly lower than in 2023, the previous year’s increase had been partly driven by inflation, ... Read More
-
Mass Beauty and Personal Care in Denmark
... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More
-
Bath and Shower in Denmark
... consumer confidence, boosted consumer spending. Although value growth was slightly lower than in 2023, the 2023 growth rate was partly propelled by inflation. Euromonitor International's Bath and Shower in Denmark report offers a comprehensive guide ... Read More
-
Oral Care in Denmark
... though marginal gains in 2024, reflecting its maturity. Danish consumers tend to be loyal to major toothpaste brands, trusting them to deliver quality, and there has been no significant movement towards private label products or ... Read More
-
Beauty and Personal Care in Denmark
... overall higher consumer spending. Although many local consumers still prioritised spending on travel and experiences, beauty and personal care recorded sustained positive growth in most categories. Overall value growth was slightly lower than in 2023, ... Read More
-
Premium Beauty and Personal Care in Denmark
... led to higher consumer spending, which in turn prompted many consumers to resume buying more premium products. As a result, premium beauty and personal care registered stronger growth than mass beauty and personal care in ... Read More
-
Sun Care in Denmark
... as a means to preserve a youthful appearance. This heightened awareness, combined with sustained product innovation and new launches, continued to drive sales. Premium sun protection registered the strongest growth in 2024, benefiting from rising ... Read More
-
Baby and Child-Specific Products in Denmark
... improved consumer confidence, led to greater consumer spending. Higher birth rates also contributed to continued positive growth in 2024. While value growth was slightly lower than in 2023, the previous year’s performance was partly fuelled ... Read More
-
Hair Care in Denmark
... care remained the largest subcategory in terms of value, reflecting its products’ significantly higher price points compared to those of other hair care items. Salon professional hair care continues to benefit from an improving economy ... Read More
-
Skin Care in Denmark
... small drop in 2023, saw renewed expansion in 2024. Constant innovation and regular product launches continue to fuel growth, as there is always a new item or trend for consumers to explore. Premium facial cleansing ... Read More
-
Colour Cosmetics in Denmark
... colour cosmetics. Although value growth was slightly lower than in 2023, the higher 2023 figure was partly driven by inflation. Euromonitor International's Colour Cosmetics in Denmark report offers a comprehensive guide to the size and ... Read More
-
Fragrances in Denmark
... subcategory and has consistently outperformed mass fragrances, even during the economic downturn, because Danish women tend to remain loyal to their preferred premium brands. When trying to reduce spending, they typically opt for smaller volumes ... Read More
-
Men's Grooming in Denmark
... continued to expand in 2024. It is becoming increasingly common, especially among younger Danish men, to own several premium fragrances for different occasions, which supports ongoing expansion. Premium men’s deodorants recorded the highest growth in ... Read More
-
Source Market Insight: Scandinavia (2025)
... the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Scandinavia's outbound travel ... Read More
-
Denmark Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
... achieving a CAGR of 21.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.2% during 2025-2030. By the end of 2030, the social commerce sector is ... Read More
-
Retail E-Commerce in Denmark
... which they could search for the best prices. The rise of mobile shopping continues to shape e-commerce, with mobile purchases steadily increasing. This is in part due to the fact consumers are increasingly browsing and ... Read More
-
Convenience Retailers in Denmark
... grocery retailers with more aggressive pricing strategies gained traction, with particularly strong competition coming from discounters. This placed mounting pressure on convenience retailers, with forecourt retailers and convenience stores bot... Euromonitor International's Convenience Retailers in ... Read More
-
Appliances and Electronics Specialists in Denmark
... essential purchases. Increase energy prices, high interest rates, and inflation have left people with less disposable income to spend on appliances and electronics, with sales increasingly limited to necessities such as replacing broken appli... Euromonitor ... Read More
-
Hypermarkets in Denmark
... price battles, leadership shake-ups, and the growing prominence of discount and convenience-driven strategies is shaping the landscape. Despite efforts from the leading players to adapt to changes in the market, hypermarkets still saw declining sales ... Read More
-
General Merchandise Stores in Denmark
... year, consumer confidence remained relatively weak. This cautious consumer sentiment limited sales growth in department stores with shoppers continuing to prioritise essential purchases, while they also focused more on value-driven options. Additionally, department stores faced... ... Read More
-
Supermarkets in Denmark
... from suppliers but this was met with resistance due to the rising cost of raw materials, wages, and logistics. This presented significant challenges for supermarkets which faced an ongoing price battle against other players from ... Read More
-
Home Products Specialists in Denmark
... when consumers heavily invested in their homes. As a result, demand has softened, with fewer large-scale home improvement purchases and a shift in spending priorities. Additionally, players faced increasing competition from e-commerce with consumers becomin... ... Read More
-
Retail in Denmark
... terms in 2024, while e-commerce posted steady growth. The market also saw a shift in purchasing behaviour driven by evolving consumer preferences and a continued push toward sustainability, with sustainability efforts becoming a central focus ... Read More
-
Small Local Grocers in Denmark
... independent stores that cater to local communities, offering convenience and personalised service. However, their share of the overall grocery market steadily declined over the review period. As of 2024, small local grocers only accounted for ... Read More
Research Assistance
