
Hard Kombucha Market Size, Share, and Outlook, 2025 Report- By Type (Zero Sugar, Organic, Vegan, Others), Packaging (Metal Can, Glass Bottle, Plastic Bottle, Others), Alcohol Content (3-5 % ABV, 5-8 % ABV, More than 8% ABV), Distribution Channel (Online,
Description
Hard Kombucha Market Outlook
The global Hard Kombucha market is expected to register a growth rate of 21.3% during the forecast period from $88.5 Billion in 2024 to $414.8 Billion in 2032. The Hard Kombucha market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Hard Kombucha segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Zero Sugar, Organic, Vegan, Others), Packaging (Metal Can, Glass Bottle, Plastic Bottle, Others), Alcohol Content (3-5 % ABV, 5-8 % ABV, More than 8% ABV), Distribution Channel (Online, Offline). Over 70 tables and charts showcase findings from our latest survey report on Hard Kombucha markets.
Hard Kombucha Market Insights, 2025
The hard kombucha market is carving out a niche within the alcoholic beverage segment by merging the health appeal of kombucha with the social aspects of alcoholic drinks. Hard kombucha contains fermented tea with added alcohol content, usually ranging from 4% to 7%, appealing to consumers seeking alternatives to beer and wine with perceived probiotic and antioxidant benefits. The market targets millennials and Gen Z with low-calorie, gluten-free, and organic positioning, often incorporating unique flavor blends such as berry, citrus, and ginger. Distribution is growing in on-trade venues like bars and restaurants, as well as off-trade through liquor stores and e-commerce. Producers emphasize natural fermentation processes and clean-label ingredients to meet the demand for healthier alcohol options. The segment is competitive, with craft brewers and established beverage companies investing in product innovation and marketing.
Five Trends that will define global Hard Kombucha market in 2025 and Beyond
A closer look at the multi-million global market for Hard Kombucha identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Hard Kombucha companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Hard Kombucha industry?
The Hard Kombucha sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Hard Kombucha Market Segment Insights
The Hard Kombucha industry presents strong offers across categories. The analytical report offers forecasts of Hard Kombucha industry performance across segments and countries. Key segments in the industry include- By Type(Zero Sugar, Organic, Vegan, Others), Packaging (Metal Can, Glass Bottle, Plastic Bottle, Others), Alcohol Content (3-5 % ABV, 5-8 % ABV, More than 8% ABV), Distribution Channel (Online, Offline). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Hard Kombucha market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Hard Kombucha industry ecosystem. It assists decision-makers in evaluating global Hard Kombucha market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Hard Kombucha industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Hard Kombucha Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Hard Kombucha Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Hard Kombucha with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Hard Kombucha market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Hard Kombucha market Insights- Executives are most excited about opportunities for the US Hard Kombucha industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Hard Kombucha companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Hard Kombucha market.
Latin American Hard Kombucha market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Hard Kombucha Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Hard Kombucha markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Hard Kombucha markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Hard Kombucha companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Indeed Brewing Company LLC, Kombrewcha, LLC, Boochcraft LLC, KYLA Hard Kombucha, Fermented Sciences Inc., Good Omen Bottling, LLC, New Holland Brewing Company, LLC, Unity Vibration Living Kombucha Tea LLC, JuneShine Holdings, Inc., GT's Living Foods.
Hard Kombucha Market Scope
Leading Segments
By Type
Zero Sugar
Organic
Vegan
Others
By Packaging
Metal Can
Glass Bottle
Plastic Bottle
Others
By Alcohol Content
3-5 % ABV
5-8 % ABV
More than 8% ABV
By Distribution Channel
Online
Offline
Leading Companies
Indeed Brewing Company LLC
Kombrewcha, LLC
Boochcraft LLC
KYLA Hard Kombucha
Fermented Sciences Inc.
Good Omen Bottling, LLC
New Holland Brewing Company, LLC
Unity Vibration Living Kombucha Tea LLC
JuneShine Holdings, Inc.
GT's Living Foods
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
The global Hard Kombucha market is expected to register a growth rate of 21.3% during the forecast period from $88.5 Billion in 2024 to $414.8 Billion in 2032. The Hard Kombucha market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Hard Kombucha segments across 22 countries from 2021 to 2032. Key segments in the report include By Type(Zero Sugar, Organic, Vegan, Others), Packaging (Metal Can, Glass Bottle, Plastic Bottle, Others), Alcohol Content (3-5 % ABV, 5-8 % ABV, More than 8% ABV), Distribution Channel (Online, Offline). Over 70 tables and charts showcase findings from our latest survey report on Hard Kombucha markets.
Hard Kombucha Market Insights, 2025
The hard kombucha market is carving out a niche within the alcoholic beverage segment by merging the health appeal of kombucha with the social aspects of alcoholic drinks. Hard kombucha contains fermented tea with added alcohol content, usually ranging from 4% to 7%, appealing to consumers seeking alternatives to beer and wine with perceived probiotic and antioxidant benefits. The market targets millennials and Gen Z with low-calorie, gluten-free, and organic positioning, often incorporating unique flavor blends such as berry, citrus, and ginger. Distribution is growing in on-trade venues like bars and restaurants, as well as off-trade through liquor stores and e-commerce. Producers emphasize natural fermentation processes and clean-label ingredients to meet the demand for healthier alcohol options. The segment is competitive, with craft brewers and established beverage companies investing in product innovation and marketing.
Five Trends that will define global Hard Kombucha market in 2025 and Beyond
A closer look at the multi-million global market for Hard Kombucha identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Hard Kombucha companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.
What are the biggest opportunities for growth in the Hard Kombucha industry?
The Hard Kombucha sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.
Hard Kombucha Market Segment Insights
The Hard Kombucha industry presents strong offers across categories. The analytical report offers forecasts of Hard Kombucha industry performance across segments and countries. Key segments in the industry include- By Type(Zero Sugar, Organic, Vegan, Others), Packaging (Metal Can, Glass Bottle, Plastic Bottle, Others), Alcohol Content (3-5 % ABV, 5-8 % ABV, More than 8% ABV), Distribution Channel (Online, Offline). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Hard Kombucha market size outlook is provided for 22 countries across these regions.
Market Value Chain
The chapter identifies potential companies and their operations across the global Hard Kombucha industry ecosystem. It assists decision-makers in evaluating global Hard Kombucha market fundamentals, market dynamics, and disruptive trends across the value chain segments.
Scenario Analysis and Forecasts
Strategic decision-making in the Hard Kombucha industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.
Asia Pacific Hard Kombucha Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.
The State of Europe Hard Kombucha Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Hard Kombucha with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Hard Kombucha market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.
The US Hard Kombucha market Insights- Executives are most excited about opportunities for the US Hard Kombucha industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Hard Kombucha companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Hard Kombucha market.
Latin American Hard Kombucha market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.
Middle East and Africa Hard Kombucha Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Hard Kombucha markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Hard Kombucha markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.
Competitive Landscape- How Hard Kombucha companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Indeed Brewing Company LLC, Kombrewcha, LLC, Boochcraft LLC, KYLA Hard Kombucha, Fermented Sciences Inc., Good Omen Bottling, LLC, New Holland Brewing Company, LLC, Unity Vibration Living Kombucha Tea LLC, JuneShine Holdings, Inc., GT's Living Foods.
Hard Kombucha Market Scope
Leading Segments
By Type
Zero Sugar
Organic
Vegan
Others
By Packaging
Metal Can
Glass Bottle
Plastic Bottle
Others
By Alcohol Content
3-5 % ABV
5-8 % ABV
More than 8% ABV
By Distribution Channel
Online
Offline
Leading Companies
Indeed Brewing Company LLC
Kombrewcha, LLC
Boochcraft LLC
KYLA Hard Kombucha
Fermented Sciences Inc.
Good Omen Bottling, LLC
New Holland Brewing Company, LLC
Unity Vibration Living Kombucha Tea LLC
JuneShine Holdings, Inc.
GT's Living Foods
Geographies
North America- US, Canada, Mexico
Europe- Germany, France, UK, Spain, Italy, Nordics, BeNeLux, Others
Asia Pacific- China, India, Japan, South Korea, Australia, South East Asia, Others
Latin America- Brazil, Argentina, Others
Middle East and Africa- Saudi Arabia, UAE, Other Middle East, South Africa, Other Africa
Reasons to Buy the report
- Make informed decisions through long and short-term forecasts across 22 countries and segments.
- Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
- Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
- Get an integrated understanding of the entire market ecosystem and companies.
- Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
- Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
- Get free Excel spreadsheet and PPT versions along with the report PDF.
Table of Contents
185 Pages
- 1. Table of Contents
- List of Figures and Tables
- 2. Executive Summary
- 2.1 Key Highlights
- 2.1.1 Hard Kombucha Market Size Outlook, 2018-2024 and 2025-2032
- 2.1.2 Largest Hard Kombucha Market Types and Applications
- 2.1.3 Fastest Growing Segments
- 2.1.4 Potential Markets
- 2.1.5 Market Concentration
- 2.2 Market Scope and Segmentation
- 2.2.1 Market Scope- Segments
- 2.2.2 Market Scope- Countries
- 2.2.3 Macroeconomic and Demographic Outlook
- 2.2.4 Abbreviations
- 2.2.5 Units and Currency Conversions
- 3. Research Methodology
- 3.1 Primary Research Surveys
- 3.2 Secondary Data Sources
- 3.3 Data Triangulation
- 3.4 Forecast Methodology
- 3.5 Assumptions and Limitations
- 4. Introduction to Global Hard Kombucha Market in 2025
- 4.1 Industry Panorama
- 4.2 Leading Companies Profiled in the Study
- 4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
- 4.4 Market Dynamics
- 4.4.1 Market Dynamics- Trends and Drivers
- 4.4.2 Market Dynamics- Opportunities and Challenges
- 4.5 Regional Analysis
- 4.6 Porter’s Five Force Analysis
- 4.6.1 Intensity of Competitive Rivalry
- 4.6.2 Threat of New Entrants
- 4.6.3 Threat of Substitutes
- 4.6.4 Bargaining Power of Buyers
- 4.6.5 Bargaining Power of Suppliers
- 4.7 Hard Kombucha Industry Value Chain Analysis
- 4.7.1 Stage of Value Chain
- 4.7.2 Key Activities of Companies
- 4.7.3 Companies Included in Each Stage
- 4.7.4 Key Insights
- 5. Hard Kombucha Market Outlook to 2032
- 5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
- 5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
- 5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
- By Type
- Zero Sugar
- Organic
- Vegan
- Others
- By Packaging
- Metal Can
- Glass Bottle
- Plastic Bottle
- Others
- By Alcohol Content
- 3-5 % ABV
- 5-8 % ABV
- More than 8% ABV
- By Distribution Channel
- Online
- Offline
- 6. Global Hard Kombucha Market Outlook across Growth Scenarios
- 6.1 Low Growth Scenario
- 6.2 Base/Reference Case
- 6.3 High Growth Scenario
- 6. North America Hard Kombucha Market Size Outlook
- 6.1 Key Market Statistics, 2024
- 6.2 North America Hard Kombucha Market Trends and Growth Opportunities
- 6.2.1 North America Hard Kombucha Market Outlook by Type
- 6.2.2 North America Hard Kombucha Market Outlook by Application
- 6.3 North America Hard Kombucha Market Outlook by Country
- 6.3.1 The US Hard Kombucha Market Outlook, 2021- 2032
- 6.3.2 Canada Hard Kombucha Market Outlook, 2021- 2032
- 6.3.3 Mexico Hard Kombucha Market Outlook, 2021- 2032
- 7. Europe Hard Kombucha Market Size Outlook
- 7.1 Key Market Statistics, 2024
- 7.2 Europe Hard Kombucha Market Trends and Growth Opportunities
- 7.2.1 Europe Hard Kombucha Market Outlook by Type
- 7.2.2 Europe Hard Kombucha Market Outlook by Application
- 7.3 Europe Hard Kombucha Market Outlook by Country
- 7.3.2 Germany Hard Kombucha Market Outlook, 2021- 2032
- 7.3.3 France Hard Kombucha Market Outlook, 2021- 2032
- 7.3.4 The UK Hard Kombucha Market Outlook, 2021- 2032
- 7.3.5 Spain Hard Kombucha Market Outlook, 2021- 2032
- 7.3.6 Italy Hard Kombucha Market Outlook, 2021- 2032
- 7.3.7 Russia Hard Kombucha Market Outlook, 2021- 2032
- 7.3.8 Rest of Europe Hard Kombucha Market Outlook, 2021- 2032
- 8. Asia Pacific Hard Kombucha Market Size Outlook
- 8.1 Key Market Statistics, 2024
- 8.2 Asia Pacific Hard Kombucha Market Trends and Growth Opportunities
- 8.2.1 Asia Pacific Hard Kombucha Market Outlook by Type
- 8.2.2 Asia Pacific Hard Kombucha Market Outlook by Application
- 8.3 Asia Pacific Hard Kombucha Market Outlook by Country
- 8.3.1 China Hard Kombucha Market Outlook, 2021- 2032
- 8.3.2 India Hard Kombucha Market Outlook, 2021- 2032
- 8.3.3 Japan Hard Kombucha Market Outlook, 2021- 2032
- 8.3.4 South Korea Hard Kombucha Market Outlook, 2021- 2032
- 8.3.5 Australia Hard Kombucha Market Outlook, 2021- 2032
- 8.3.6 South East Asia Hard Kombucha Market Outlook, 2021- 2032
- 8.3.7 Rest of Asia Pacific Hard Kombucha Market Outlook, 2021- 2032
- 9. South America Hard Kombucha Market Size Outlook
- 9.1 Key Market Statistics, 2024
- 9.2 South America Hard Kombucha Market Trends and Growth Opportunities
- 9.2.1 South America Hard Kombucha Market Outlook by Type
- 9.2.2 South America Hard Kombucha Market Outlook by Application
- 9.3 South America Hard Kombucha Market Outlook by Country
- 9.3.1 Brazil Hard Kombucha Market Outlook, 2021- 2032
- 9.3.2 Argentina Hard Kombucha Market Outlook, 2021- 2032
- 9.3.3 Rest of South and Central America Hard Kombucha Market Outlook, 2021- 2032
- 10. Middle East and Africa Hard Kombucha Market Size Outlook
- 10.1 Key Market Statistics, 2024
- 10.2 Middle East and Africa Hard Kombucha Market Trends and Growth Opportunities
- 10.2.1 Middle East and Africa Hard Kombucha Market Outlook by Type
- 10.2.2 Middle East and Africa Hard Kombucha Market Outlook by Application
- 10.3 Middle East and Africa Hard Kombucha Market Outlook by Country
- 10.3.1 Saudi Arabia Hard Kombucha Market Outlook, 2021- 2032
- 10.3.2 The UAE Hard Kombucha Market Outlook, 2021- 2032
- 10.3.3 Rest of Middle East Hard Kombucha Market Outlook, 2021- 2032
- 10.3.4 South Africa Hard Kombucha Market Outlook, 2021- 2032
- 10.3.5 Egypt Hard Kombucha Market Outlook, 2021- 2032
- 10.3.6 Rest of Africa Hard Kombucha Market Outlook, 2021- 2032
- 11. Company Profiles
- 11.1 Leading 10 Companies
- Indeed Brewing Company LLC
- Kombrewcha, LLC
- Boochcraft LLC
- KYLA Hard Kombucha
- Fermented Sciences Inc.
- Good Omen Bottling, LLC
- New Holland Brewing Company, LLC
- Unity Vibration Living Kombucha Tea LLC
- JuneShine Holdings, Inc.
- GT's Living Foods
- 11.2 Overview
- 11.3 Products and Services
- 11.4 SWOT Profile
- 12. Appendix
- 12.1 Subscription Options
- 12.2 Customization Options
- 12.3 Publisher Details
Pricing
Currency Rates
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