Kids Activity Box Market: Current Analysis and Forecast (2021-2027)
A kid’s activity box is a fun learning container filled with toys and instructional resources that aid in the development of a child’s creative, intellectual, and social abilities. These boxes aid in the training and development of children’s skills as they explore and have fun. Activity packages are the most effective approach to wean youngsters off their dependence on media and mobile gaming.
Escalating the e-commerce sector across the globe is leading to the growing market of the kid's activity box. As per a renowned consulting firm, the retail e-commerce sector witnessed a sharp hike of around 25.7% in 2020. Also, it was expected that retail e-commerce sales worldwide to climb a further 16.8% to $4.921 trillion.
Moreover, the growing parents’ concern regarding early brain development is also leading to the growing market of kids activity boxes. The offering of puzzles, hands-on games, and experiments in the kids activity box helps in the early brain development of kids. As per CDC, The early years of a child’s life are very important for later health and development. One of the main reasons is how fast the brain grows starting before birth and continuing into early childhood. Although the brain continues to develop and change into adulthood, the first 8 years can build a foundation for future learning, health, and life success. At birth, the brain has already grown to the 25% of adult size. Also, at age 3, the brain reached 80% of its adult size.
Also, a growing preference for the subscription activity box is contributing to the growth of the market. 90% of brain development occurs in the early years due to which children need to receive positive experiences. Since subscription boxes are delivered monthly, the learning is more comprehensive where your child is introduced to multiple topics and themes. Some of the key benefits of subscription activity boxes are they provide a variety of fun activity games ranging from interesting puzzles to colorful storybooks and worksheets on a regular/ monthly basis, the introduction of new concepts on art, science, world culture, and math every month, Every activity is designed to build essential skills across the main developmental domains — physical, cognitive, language and social, thus empowering your child to become future-ready.
Based on the type, the market is fragmented into Theme Based and STEAM Based. The STEAM-based segment grabbed the major market share and dominated the market. The market of this segment would reach USD XX Mn by 2027. Enhanced motor development, increased IQ (intelligence quotient) level, and development of social & emotional intelligence are key advantages of STEAM kids activity boxes.
Based on the product, the market is fragmented into subscription and non-subscription. The subscription segment grabbed the major market share and dominated the market in 2020. Subscription activity boxes containing quizzes, hands-on games, and brain development experiments. Even the books are increasingly popular in subscription activity boxes. These boxes are delivered monthly and help complete learning as children are introduced to several topics and themes.
Based on the distribution channel, the market is fragmented into hypermarkets & supermarkets, specialty stores, online, and Others. The hypermarkets and supermarkets segment grabbed the major market share in 2020. However, the online segment would witness the highest CAGR in the forthcoming years. The growing adoption of smartphones coupled with the availability of phones and tablets at affordable prices is leading to the growth of this segment.
For a better understanding of the market adoption of the kids activity box market, the market is analyzed based on its worldwide presence in the countries such as North America (the United States and Canada), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. Asia-Pacific region grabbed XX% market for the kids activity box industry and generated revenue of USD XX Million in 2020. However, the North America region would witness the highest CAGR during the forthcoming years.
Some of the major players operating in the market are Bitsbox, Brickyard Building Blocks, Dan&Darci, Kitchen Kid, LLC, KiwiCo, Inc, Learn & Climb, Little Passports, Magic Crate, Flintobox, Xplorabox, etc., Several M&As along with partnerships have been undertaken by these players to develop Kids Activity Box across the globe.
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