Soy beverage products are drinks prepared from soybeans, which can come in the form of milk products and can be used in place of other dairy products due to the abundant protein content and lack of lactose in them. They are offered in different types, which are the normal soy milk and the special ones, such as normal soy milk, flavored soy milk, and soy milk with vitamins, minerals, and omega 3 fatty acids added into the product. These are suitable for health-conscious consumers, consumers who are restricted to taking vegan diets, and those people who are lactose intolerant, thus placing them as products that can invade the functional beverages market.
The India Soy Beverages Market is expected to grow at a steady rate of around 8% during the forecast period (2024-2032). The increasing health consciousness, the increase in the incidences of lactose intolerance, and the rising trend in veganism are driving the requirement for soy beverages in India. The factors that help the growth of the sector are the development of the retailing infrastructure and the increasing accessibility of Internet grocery stores. To the same effect, general public awareness created through government campaigns for plant-based diets and food safety policies and legislation adds to the growth of the market.
In February 2021, Mumbai-based Life Health Foods (India) Pvt. Ltd., a pioneer in the health beverage segment, launched its new brand So Good protein+, dairy-free plant-based milk. The new delicious So Good Protein+ Soy beverage delivers what the brand promises – a healthy and nutritious drink.
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