Baby Pacifier Market: Current Analysis and Forecast (2021-2027)
Global baby pacifier market expected to witness more than USD 500 Mn market size by 2027 with a CAGR of around 6.5% during the forecast period (2021-2027). Baby pacifiers, also known as dummies, teethers and soothers, are rubber or plastic objects that are used to comfort and entertain babies and stop them from crying. They are made of soft, natural, and flexible materials like rubber, latex, and silicone. However, silicone pacifiers are considered more durable than the ones made of latex. They are used as an effective means to calm babies during the first few months after birth when they are fussy, colic, or have a habit of suckling.
Moreover, pacifier helps in relieving stress in infants and adjust to new situations coupled with preventing the risk of infant death syndrome (IDS). Hence, market demand for baby pacifiers is expected to grow in the forecasted period as well.
The factors that are positively influencing its market demand of baby pacifier are rise in disposable income of parent coupled with rapid urbanization and increase in demand for different kind of baby accessories such as toys, feeding accessories, wipes, diapers including baby pacifiers. Some determinants like increasing awareness about pacifiers in emerging nations & utilization of technology in pacifiers will provide new growth avenues for the market.
Koninklijke Philips N.V., Newell Brands, Inc., Baby Shusher, LLC, Doddle & Co. LLC, MAM Babyartikel GmbH, The Natural Baby Company, Natursutten ApS, The White Company (Bectin Corporation), Trebco Specialty Products, Inc. (WubbaNub), Mayborn Group Limited are some of the key players operating in the market. Several M&As along with partnerships has been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst type, single-piece baby pacifier segment holds the major share”
Based on type, the baby pacifier market is segmented into single-piece baby pacifier and multiple-piece baby pacifiers. The single-piece baby pacifier segment catered significant demand in baby pacifier market. Single-piece baby pacifiers are made from a single molded piece of plastic, silicone, or latex and its design minimizes the risk of choking, since the pacifier can’t easily come apart.
“Amongst size, small segment holds the major share”
Based on size, the baby pacifier market is segmented into small, medium, and large. The small segment holds the considerable market share. As baby pacifiers are mandatorily used for infant aged 6 months and younger as their baby care product.
“Amongst distribution channel, offline store segment holds the major share”
Based on distribution channel, the baby pacifier market is classified into offline store and online store. The offline segment caters extensive share in the baby pacifier market. Offline stores facilitate variety of options in baby care products promoting both branded and private-labelled segments. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others.
“Asia Pacific represents one of the extensive market shares of global baby pacifier Market”
For a better understanding of the market dynamics of the global Baby pacifier market, a detailed analysis was conducted for different regions including Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific holds the extensive market share owing to the increase in number of infants population coupled with rise in rate of disposable income of concerned parents and rapid increase in urbanization.
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