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Linens, Fabrics and Soft Goods Snapshot Report 2014

Linens, Fabrics and Soft Goods Snapshot Report 2014

"Just the Facts, Ma'am" Report on the Affluent Consumer Market for Linens, Fabrics and Home Soft Goods Released


Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for home decorating fabrics, window & wall coverings. Entitled the Linens, Fabrics and Soft Goods Snapshot Report 2014, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what home decorating fabrics, linens and other softgoods affluent consumers are buying, how much they are spending and where they are making their purchases.It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study, which is a upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted over the six year period 2008, 2009, 2010, 2011, 2012 and 2013.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

  • What types of home linens decorating fabrics, curtains, drapes and other soft goods are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
  • Where the fabric, linen and softgoods customers are shopping so that marketers can identify their best channel partners and retailers can understand the competitive landscape
  • Trends in purchase and spending in the home decorating linens category, as well as at the product level.
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on home decorating linens fabrics, and other soft goods.
Plus the report includes critical data on the demographics of the affluent market to add perspective to marketers' understanding of their target market."This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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