Global Customer Experience Management Market By Component (Solution v/s Service), By Deployment Mode (On-Premise v/s Cloud), By Touch Point (Social Media, Branches/Stores, The Web, Call Centers, Company Website, Email, Mobile, Others), By Organization Size (Large Enterprises v/s SMEs), By End User Industry (IT & Telecom, Automotive, Retail, BFSI, Healthcare, Media & Entertainment, Others), By Company, By Region, Forecast & Opportunities, 2025
Global customer experience management market is expected to grow at an impressive rate during the forecast period. The global customer experience management market is driven by the growing need to enhance customer experience and improve the customer satisfaction levels. Additionally, increasing deployment of advanced technologies such as AI, big data analytics solution, IoT, Cloud Computing, Machine Learning, among others to provide better, more reliable and efficient customer services which can reduce customer churn rates are further expected to propel the market through 2025. Furthermore, increasing investments, R&D and new product launches by the major vendors operating in the market is expected to create lucrative opportunities for the market growth over the next few years. However, lack of awareness pertaining to the availability of such technologies can hamper the market growth. Besides, high cost coupled with reluctance among consumers in choosing the appropriate technology can further impede the market growth during the forecast period.
The global customer experience management market is segmented based on component, deployment mode, touch point, organization size, end user industry, company and region. Based on deployment mode, the market can be bifurcated into on-premise and cloud. The cloud segment is expected to dominate the market on account of the flexibility, scalability, 24/7 availability, large storage space, among others associated with cloud. Based on touch point, the market can be categorized into social media, branches/stores, the web, call centers, company website, email, mobile and others. The mobile segment is expected to register significant growth in the market through 2025. This can be ascribed to the rising use of mobile phones among the consumers, increasing number of mobile applications and growth in mobile marketing.
Regionally, the customer experience management market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected dominate the overall customer experience management market owing to the early adoption of technologies in the region.
The major players operating in the customer experience management market Adobe Systems, Inc., Oracle Corporation, SAP SE, IBM Corporation, Avaya Inc., NICE Systems, Nokia, OpenText, Tech Mahindra, Verint Systems and others. Major companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments. For instance, In March 2019, Oracle partnered with TWINSET, an Italian Clothing Brand, for providing the company with Oracle Retail’s modern point-of-service (POS) technology. This technology enhances customer experience at TWINSET stores by providing all transactional details to the in-store staff thus helping them suggest customers necessary styling and information related to the latest merchandise and more.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
To analyze and estimate the market size of global customer experience management market from 2015 to 2018.
To estimate and forecast the market size of global customer experience management market from 2019 to 2025 and growth rate until 2025.
To classify and forecast global customer experience management market based on component, deployment mode, touch point, organization size, end user industry, company and regional distribution.
To identify dominant region or segment in the global customer experience management market.
To identify drivers and challenges for global customer experience management market.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global customer experience management market.
To identify and analyze the profile of leading players operating in global customer experience management market.
To identify key sustainable strategies adopted by market players in global customer experience management market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service providers, distribution channels and presence of all major players across the globe.
TechSci Research calculated the market size of global customer experience management market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.
Key Target Audience:
Customer experience management service provider companies
Market research and consulting firms
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to customer experience management
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
In this report, global customer experience management market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Global Customer Experience Management Market, By Component:
Global Customer Experience Management Market, By Deployment Mode:
Global Customer Experience Management Market, By Touch Point:
Global Customer Experience Management Market, By Organization Size:
Global Customer Experience Management Market, By End User Industry:
IT & Telecom
Media & Entertainment
Global Customer Experience Management Market, By Region:
Middle East & Africa
Company Profiles: Detailed analysis of the major companies present in global customer experience management market.
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook