North America Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade)

The North America tonic water market was valued at US$ 448.08 million in 2023 and is expected to reach US$ 804.76 million by 2031; it is estimated to register a CAGR of 7.6% from 2023 to 2031.

Increasing Demand for Gin Fuels North America Tonic Water Market

Changing consumer preferences and tastes have been driving the demand for gin across the world. With people exploring and indulging in the diverse flavors of gin, the requirement for complementary mixers to enhance their drinking experience also surges. Tonic water, with its bitter yet refreshing taste, serves as a perfect companion to gin. Thus, a surge in gin’s popularity has led to a corresponding rise in the consumption of tonic water. Further, craft gin is gaining significant popularity across the world. As gin enthusiasts become more discerning of the flavor profiles of their spirits, they seek high-quality mixers to elevate their cocktails. Artisanal and small-batch brands have started focusing on catering to the demand for premium tonic water, offering a wide range of botanical-infused and flavored tonic water that complements the nuanced characteristics of craft gin. Moreover, consumers are willing to pay premium prices for superior products that enhance their drinking experience. The popularity of gin-based cocktails is on the rise in bars and restaurants, which indicates the spurred demand for tonic water in the hospitality sector. Mixologists and bartenders are continually innovating and experimenting with new gin and tonic combinations with different flavors, driving the need for various tonic water options to accommodate diverse tastes and preferences. As a result, tonic water manufacturers are expanding their product offerings to include different flavors, formulations, and packaging sizes to meet the demand of both retail consumers and the hospitality industry. Thus, owing to popularity of gin and tonic combination, the increasing demand for gin is a direct driving force for the growth of tonic water market.

North America Tonic Water Market Overview

Tonic water is a key ingredient in classic gin and tonic cocktails. In North America, the growing demand for tonic water is attributed to a significant rise in the popularity of craft cocktails and mixology culture. Consumers in countries such as the US, Canada, and Mexico seek high-quality mixers to elevate their drinks. In addition, an upsurge in the number of health-conscious consumers has led to the shift toward low-sugar alternatives to traditional drinks. Many tonic water brands offer options with botanical flavors and reduced sugar content, appealing to health-conscious consumers who want to enjoy refreshing drinks without compromising on taste.

The growing popularity of DIY drink preparation has also contributed to the sales of tonic water. With more people experimenting with cocktails made at home, the demand for premium mixers such as tonic water has surged. This trend is expected to continue as consumers become more adventurous with their drink choices and seek to replicate the bar experience in their own homes. Thus, the growing inclination toward premium drink options, the health-conscious choices of consumers, and the increasing preference for home bartending are the factors bolstering the demand for tonic water in North America.

North America Tonic Water Market Revenue and Forecast to 2031 (US$ Million)

North America Tonic Water Market Segmentation

The North America tonic water market is categorized into by type, category, end user, and country.

Based on type, the North America tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

In terms of category, the North America tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.

By end user, the North America tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.

Based on country, the North America tonic water market is segmented into the US, Canada, and Mexico. The US dominated the North America tonic water market share in 2023.

The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, Q Tonic LLC, East Imperial Beverage Corp, Britvic Plc, and White Rock Beverages Ltd. are some of the leading companies operating in the North America tonic water market.

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