Europe Broadcast Infrastructure Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component (Hardware, Software, and Services), Technology (Digital Broadcasting and Analog Broadcasting), and Application (OTT, Terrestrial, Satellite, IPTV, and Others)
The Europe broadcast infrastructure market is expected to grow from US$ 1,284.6 million in 2021 to US$ 2,295.7 million by 2028; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028.
The broadcast infrastructure market in Europe is much more fragmented than in North America, as Europe is characterized by multiple languages, a range of commercial broadcasters, a broad range of large state-funded broadcasters, and numerous PayTV operators. In addition to the content they create, broadcasters in Europe provide plenty of international and regional content. While the shift to digital and HDTV has been accomplished in most of the region, a few cable operators in Northern Europe have made a strategic shift and switched to digital platforms, and thus as a result launched new HD channels in 2017. Next Generation Access (NGA) broadband is also progressively deployed and in countries such as Germany, Switzerland, and Hungary; NGA penetration is already higher than the European average. Moreover, NGA acts as a catalyst for OTT streaming services. Although Netflix and Amazon are observing a significant increase in their subscriber base in Europe, and local OTT services are also becoming substantially popular in the region. For instance, in Russia, Megogo, ivi.ru, and Amedia have recently emerged as the three major OTT platforms in the country.
Cisco Systems, Inc.; Clyde Broadcast Technology; CS Computer Systems Ltd.; Dacast Inc.; EVS Broadcast Equipment SA; Grass Valley; Kaltura; Nevion; Ross Video Ltd; and Broadcasting Center Europe S.A. are among the key broadcast infrastructure market players in Europe that are profiled in this research study.
Impact of COVID-19 Pandemic on Europe Broadcast Infrastructure Market
The impact of COVID-19 varied from country to country across Europe, as selected countries witnessed a surge in the number of confirmed cases and subsequently were forced into stringent and long lockdowns. However, the European countries such as Germany, France, Russia, and the UK, owing to robust healthcare infrastructure have witnessed a comparatively moderate decline in their production activities. The European economy shrunk by 0.1% in the first half of 2020 and recovered moderately in the second half of 2020. The imbalance in the demand and supply side, and the lockdown in several European countries have significantly impacted the broadcast infrastructure market in the first half of 2020. The growth of the broadcast infrastructure market is hampered due to the temporary shutdown of production plants and the scarcity of laborers. Moreover, the lockdown has drastically affected the supply chain, which has further affected the ability of companies to deploy advanced components to enhance their infrastructure competencies. Also, the TV networks are bracing themselves for a drastic drop in ad sales revenue as brands have slashed marketing budgets and pulled campaigns amid the COVID-19 pandemic.
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