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A2P SMS Market (2017 - 2025) - Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Servic

A2P SMS Market (2017 - 2025) - Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); By Business Model (Small & Medium Enterprise, Large Enterprise); By vertical (BFSI, Media & Entertainment , Travel & Transport , Hospitality, Retail, and Others)

A2P SMS market is expected to grow from US$ 44.12 Bn in 2017 to US$ 60.55 Bn by 2025 at a CAGR of 4.1% between 2018 and 2025. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.

Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.

The A2P SMS market is broadly classified into type, application, end user verticals and geography. The segmentation in this research study has been finalized post in-depth secondary research and extensive primary research. Also, we have studied the market segments offered by major players in this market, in order to understand widely used market-specific terminologies to represent any particular segment. Thus, we have incorporated outputs of this research and have come up with a final segmentation of the market.

The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview was conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the A2P SMS industry. Some of the key players of A2P SMS equipment market include ANAM Technologies, Beepsend AB (acquired by Twillo Inc.)., CLX Communications AB., Dialogue Communications Ltd. (acquired by Clx Commuications AB), DIMOCO Messaging GmBH, Infobip ltd, Nexmo Inc. (acquired by Vonage), Syniverse Technologies, LLC, Tanla Solutions and Trillian Group Ltd, among others.


1. INTRODUCTION
1.1 SCOPE OF THE STUDY
1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2. KEY TAKEAWAYS
3. A2P SMS MARKET LANDSCAPE
3.1 MARKET OVERVIEW
3.2 MARKET SEGMENTATION
3.2.1 Global A2P SMS Market – By Type
3.2.2 Global A2P SMS Market – By Application
3.2.3 Global A2P SMS Market – By Business Model
3.2.4 Global A2P SMS Market – By Vertical
3.2.5 Global A2P SMS Market – By Geography
3.3 PEST ANALYSIS
3.3.1 North America PEST ANALYSIS
3.3.2 Europe PEST ANALYSIS
3.3.3 Asia Pacific PEST ANALYSIS
3.3.4 MEA PEST ANALYSIS
3.3.5 SAM PEST ANALYSIS
3.4 A2P SMS MARKET – ECOSYSTEM
4. A2P SMS MARKET – KEY INDUSTRY DYNAMICS
4.1 KEY MARKET DRIVERS
4.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer
4.1.2 Increase in the number of mobile phone subscribers globally
4.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services
4.2 KEY MARKET RESTRAINTS
4.2.1 Impact on the revenues of telecom operator’s due to the increased excavation of Grey Routes
4.2.2 Illegal SIM farms threatening the revenues for A2P players
4.3 KEY MARKET OPPORTUNITIES
4.3.1 Creation of Business as a Service platform by A2P messaging vendors
4.4 FUTURE TRENDS
4.4.1 Convergence with IP based messaging
4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
5. GLOBAL A2P SMS MARKET ANALYSIS – PREFFERED BUSINESS MODEL
5.1 COMMUNICATION AS A PLATFORM SERVICE (CPAAS) MODEL
5.2 TECHNOLOGY ROADMAP
5.3 REGULATORY OVERVIEW AND LIMITATIONS
5.4 GREY ROUTE TRAFIC ESTIMATES
5.4.1 Global Overview
5.4.2 Regional Overview
5.5 A2P SMS FIREWALL, AND REVENUE ASSURANCE PLATFORM DEPLOYMENT BY MOBILE OPERATOR
5.6 REGIONAL A2P SMS TERMINATION AVERAGE PRICING ANALYSIS
6. A2P SMS - GLOBAL MARKET ANALYSIS
6.1 GLOBAL A2P SMS MARKET OVERVIEW
6.2 GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS
6.3 A2P SMS MARKET – MARKET ANALYSIS OF KEY PLAYERS, 2015
6.3.1 Global A2P SMS Market – Market Analysis of Key Players, 2015
7. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – TYPES
7.1 OVERVIEW
7.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY TYPES, 2017 & 2025
7.3 TRADITIONAL & MANAGED MESSAGING SERVICES
7.3.1 Overview
7.3.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn)
7.4 CLOUD API MESSAGING PLATFORM
7.4.1 Overview
7.4.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn)
8. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – APPLICATION
8.1 OVERVIEW
8.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025
8.3 PUSHED CONTENT SERVICES
8.3.1 Overview
8.3.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn)
8.4 INTERACTIVE SERVICES
8.4.1 Overview
8.4.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn)
8.5 PROMOTIONAL CAMPAIGNS
8.5.1 Overview
8.5.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn)
8.6 CRM SERVICES
8.6.1 Overview
8.6.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn)
8.7 OTHER SERVICES
8.7.1 Overview
8.7.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn)
9. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– BUSINESS MODEL
9.1 OVERVIEW
9.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025
9.3 SMALL AND MEDIUM ENTERPRISE
9.3.1 Overview
9.3.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn)
9.4 LARGE ENTERPRISE
9.4.1 Overview
9.4.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn)
10. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– VERTICAL
10.1 OVERVIEW
10.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017 & 2025
10.3 BFSI MARKET
10.3.1 Overview
10.3.2 Global BFSI Market Forecast and Analysis to 2025 (US$ Bn)
10.4 MEDIA & ENTERTAINMENT
10.4.1 Overview
10.4.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn)
10.5 TRAVEL & TRANSPORT
10.5.1 Overview
10.5.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn)
10.6 HOSPITALITY
10.6.1 Overview
10.6.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn)
10.7 RETAIL
10.7.1 Overview
10.7.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
10.8 OTHERS
10.8.1 Overview
10.8.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
11. GLOBAL A2P SMS MARKET – GEOGRAPHICAL ANALYSIS
11.1 OVERVIEW
11.2 NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025
11.2.1 Overview
11.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.2.3 North America A2P SMS Market Breakdown by Key Countries
11.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.2.4 North America A2P SMS Market Breakdown by Type
11.2.5 North America A2P SMS Market Breakdown by Application
11.2.6 North America A2P SMS Market Breakdown by Business Model
11.2.7 North America A2P SMS Market Breakdown by Vertical
11.3 EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025
11.3.1 Overview
11.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3 Europe A2P SMS Market Breakdown by Countries
11.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.3.4 Europe A2P SMS Market Breakdown by Type
11.3.5 Europe A2P SMS Market Breakdown by Application
11.3.6 Europe A2P SMS Market Breakdown by Business Model
11.3.7 Europe A2P SMS Market Breakdown by Vertical
11.4 ASIA PACIFIC (APAC) A2P SMS MARKET REVENUE AND FORECASTS TO 2025
11.4.1 Overview
11.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3 Asia Pacific A2P SMS Market Breakdown by Countries
11.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.4.4 Asia Pacific A2P SMS Market Breakdown by Type
11.4.5 Asia Pacific A2P SMS Market Breakdown by Application
11.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model
11.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical
11.5 MIDDLE EAST & AFRICA (MEA) A2P SMS MARKET REVENUE AND FORECASTS TO 2025
11.5.1 Overview
11.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries
11.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.5.4 Middle East & Africa A2P SMS Market Breakdown by Type
11.5.5 Middle East & Africa A2P SMS Market Breakdown by Application
11.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model
11.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical
11.6 SOUTH AMERICA (SAM) A2P SMS MARKET REVENUE AND FORECASTS TO 2025
11.6.1 Overview
11.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.6.3 South America A2P SMS Market Breakdown by Countries
11.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn)
11.6.4 South America A2P SMS Market Breakdown by Type
11.6.5 South America A2P SMS Market Breakdown by Application
11.6.6 South America A2P SMS Market Breakdown by Business Model
11.6.7 South America A2P SMS Market Breakdown by Vertical
12. INDUSTRY LANDSCAPE
12.1 MERGER & ACQUISITIONS
12.2 MARKET INITIATIVES
12.3 NEW DEVELOPMENTS
12.4 INVESTMENT SCENARIO
12.5 OTHERS
13. COMPETETIVE LANDSCAPE
13.1 COMPETETIVE PRODUCT MAPING
14. A2P SMS MARKET, KEY COMPANY PROFILES
14.1 ANAM TECHNLOGIES
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Financial Overview
14.1.4 SWOT Analysis
14.1.5 Key Developments
14.2 CLX COMMUNICATIONS AB
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Financial Overview
14.2.4 SWOT Analysis
14.2.5 Key Developments
14.3 DIMOCO EUROPE GMBH
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Financial Overview
14.3.4 SWOT Analysis
14.3.5 Key Developments
14.4 INFOBIP LTD.
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Financial Overview
14.4.4 SWOT Analysis
14.4.5 Key Developments
14.5 TRILLIAN GROUP
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Financial Overview
14.5.4 SWOT Analysis
14.5.5 Key Developments
14.6.3 Financial Overview
14.6.5 Key Developments
14.7 SYNIVERSE TECHNOLOGIES, LLC
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Financial Overview
14.7.4 SWOT Analysis
14.7.5 Key Developments
14.8 TANLA SOLUTIONS LIMITED
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Financial Overview
14.8.4 SWOT Analysis
14.8.5 Key Developments
14.9 TWILIO, INC.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Financial Overview
14.9.4 SWOT Analysis
14.9.5 Key Developments
14.10 NEXMO INC.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Financial Overview
14.10.4 SWOT Analysis
14.10.5 Key Developments
15. APPENDIX
15.1.1 About The Insight Partners
15.2 GLOSSARY OF TERMS
15.3 METHODOLOGY
15.3.1 Coverage
15.3.2 Secondary Research
15.3.3 Primary Research
LIST OF TABLES
TABLE 1. REGULATORY OVERVIEW AND LIMITATIONS GLOBALLY
TABLE 2. GLOBAL A2P SMS MARKET FORECAST
TABLE 3. PROMINENT A2P SMS MESSAGING SERVICE PROVIDERS REGION WISE
TABLE 4. NORTH AMERICA A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN)
TABLE 5. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN)
TABLE 6. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN)
TABLE 7. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTCAL (US$ BN)
TABLE 8. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN)
TABLE 9. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN)
TABLE 10. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN)
TABLE 11. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN)
TABLE 12. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN)
TABLE 13. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN)
TABLE 14. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN)
TABLE 15. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN)
TABLE 16. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN)
TABLE 17. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN)
TABLE 18. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN)
TABLE 19. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN)
TABLE 20. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN)
TABLE 21. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN)
TABLE 22. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN)
TABLE 23. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN)
TABLE 24. GLOSSARY OF TERM: A2P SMS MARKET
LIST OF FIGURES
FIGURE 1. A2P SMS MARKET, GLOBAL REVENUE (US$ BN), 2017 & 2025
FIGURE 2. A2P SMS MARKET SEGMENTATION
FIGURE 3. A2P SMS MARKET SEGMENTATION
FIGURE 4. NORTH AMERICA PEST ANALYSIS
FIGURE 5. EUROPE AMERICA PEST ANALYSIS
FIGURE 6. ASIA PACIFIC PEST ANALYSIS
FIGURE 7. MEA PEST ANALYSIS
FIGURE 8. SAM PEST ANALYSIS
FIGURE 9. A2P SMS MARKET – ECOSYSTEM
FIGURE 10. A2P SMS MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS
FIGURE 11. COMMUNICATION AS A PLATFORM MODEL
FIGURE 12. GREY ROUTE REVENUE ESTIMATE, BY REGION, 2015 (%)
FIGURE 13. GREY ROUTE SMS TRAFFIC ESTIMATE, BY REGION, 2015 (%)
FIGURE 14. GLOBAL DEPLOYMENT, BY REGION, 2016 (%)
FIGURE 15. FIREWALL & REVENUE ASSURANCE PLATFORM ANNUAL DEPLOYMENT, BY REGION, 2016 (%)
FIGURE 16. A2P SMS PRICING ANALYSIS, BY REGION, 2016 (%)
FIGURE 17. GLOBAL A2P SMS MARKET
FIGURE 18. GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS
FIGURE 19. GLOBAL A2P SMS MARKET BREAKDOWN BY TYPE
FIGURE 20. GLOBAL TRADITIONAL & MANAGED MESSAGING SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 21. GLOBAL CLOUD API MESSAGING PLATFORM MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 22. GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025 (%)
FIGURE 23. GLOBAL PUSHED CONTENT SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 24. GLOBAL INTERACTIVE SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 25. GLOBAL PROMOTIONAL CAMPAIGNS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 26. GLOBAL CRM SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 27. GLOBAL OTHER SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 28. GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025 (%)
FIGURE 29. GLOBAL SMALL AND MEDIUM ENTERPRISE MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 30. GLOBAL LARGE ENTERPRISE MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 31. GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017-2025(%)
FIGURE 32. GLOBAL BFSI MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 33. GLOBAL MEDIA & ENTERTAINMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 34. GLOBAL TRAVEL & TRANSPORT MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 35. GLOBAL HOSPITALITY MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 36. GLOBAL RETAIL MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 37. GLOBAL OTHERS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 38. A2P SMS, GLOBAL BREAKDOWN BY REGIONS, 2017-2025 (%)
FIGURE 39. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 40. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%)
FIGURE 41. U.S. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 42. CANADA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 43. MEXICO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 44. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%)
FIGURE 45. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%)
FIGURE 46. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%)
FIGURE 47. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%)
FIGURE 48. EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 49. EUROPE A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%)
FIGURE 50. FRANCE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 51. GERMANY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 52. ITALY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 53. SPAIN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 54. U.K A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 55. NORWAY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 56. SWEDEN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 57. DENMARK A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 58. HUNGARY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 59. BULGARIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 60. MONTENEGRO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 61. SERBIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 62. REST OF EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 63. EUROPE A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%)
FIGURE 64. EUROPE A2P SMS MARKET BREAKDOWN BY APPLICATION MARKET, 2017- 2025 (%)
FIGURE 65. EUROPE A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2016-2025 (%)
FIGURE 66. EUROPE A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%)
FIGURE 67. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 68. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%)
FIGURE 69. AUSTRALIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 70. CHINA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 71. INDIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 72. JAPAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 73. PAKISTAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 74. BANGLADESH A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 75. MYANMAR A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 76. THAILAND A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 77. MALAYSIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 78. REST OF APAC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 79. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%)
FIGURE 80. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%)
FIGURE 81. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%)
FIGURE 82. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%)
FIGURE 83. MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 84. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%)
FIGURE 85. SOUTH AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 86. SAUDI ARABIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 87. UAE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 88. REST OF MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 89. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%)
FIGURE 90. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%)
FIGURE 91. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%)
FIGURE 92. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%)
FIGURE 93. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 94. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2025 (%)
FIGURE 95. BRAZIL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 96. REST OF SAM A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN)
FIGURE 97. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%)
FIGURE 98. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%)
FIGURE 99. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025(%)
FIGURE 100. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%)
FIGURE 101. COMPETETIVE PRODUCT MAPPING OF TOP 10 COMPANIES

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