According to Stratistics MRC, the Global Rotogravure Printing Machine Market is accounted for $2.21 billion in 2025 and is expected to reach $3.24 billion by 2032 growing at a CAGR of 5.6% during the forecast period. AI rotogravure printing machine is an advanced printing system that integrates artificial intelligence for optimized image transfer and production efficiency. It utilizes engraved cylinders to deliver high-quality prints on packaging materials, films, or paper, commonly used in flexible packaging and label applications. The inclusion of AI enhances process automation, error detection, and ink control, reducing waste and downtime. This smart technology enables real-time adjustments, ensuring consistent print accuracy, operational speed, and improved resource management in industrial printing environments.
According to Heidelberg, one of the world's largest printing press manufacturers, automation and IoT integration in modern printing machines has led to 20–30% gains in productivity in commercial printing operations.
Market Dynamics:
Driver:
Growing demand for flexible packaging
The escalating need for high-quality, flexible packaging across industries such as food, pharmaceuticals, and personal care is significantly driving the uptake of rotogravure printing machines. These systems deliver superior print consistency and are ideal for long production runs with intricate graphic requirements. As consumer expectations for visually appealing packaging grow, manufacturers are investing in advanced printing solutions to enhance shelf appeal boosting the market presence.
Restraint:
Competition from flexographic and digital printing
Flexographic printers offer lower setup costs for short runs, while digital platforms provide high customization and quick turnaround capabilities. These features appeal to brands with dynamic marketing needs and smaller batch orders. Moreover, digital printing’s ability to reduce material waste aligns well with sustainability objectives. As a result, rotogravure machinery suppliers must continuously innovate to remain competitive in a market.
Opportunity:
Technological advancements in automation & registration control
These advancements enable higher operational speed with reduced material wastage and consistent output quality. Automated changeovers and servo-driven components are streamlining setup times and minimizing human intervention. Moreover, AI integration and predictive maintenance tools are being developed to further boost productivity. These advancements present an opportunity for manufacturers to cater to high-volume, quality-focused clients while improving operational efficiency.
Threat:
Raw material volatility
Volatility in the prices of key materials such as printing inks, cylinders, and substrates poses a significant threat to market stability. These fluctuations affect the cost-efficiency of large-scale printing projects, particularly when tied to volatile commodities like petroleum-based films. In addition, supply chain disruptions may delay production schedules and increase operational risks hampering the market growth.
Covid-19 Impact:
The pandemic induced both opportunities and challenges in the rotogravure market. While disruptions in the supply chain and factory closures slowed equipment procurement initially, the surge in demand for packaged goods particularly in the food and healthcare sectors supported a rebound in printing machine investments. Companies began prioritizing automation and hygienic production environments, further increasing interest in advanced printing technologies.
The automatic rotogravure printing machines segment is expected to be the largest during the forecast period
The automatic rotogravure printing machines segment is expected to account for the largest market share during the forecast period due to their high throughput, precision, and reduced reliance on manual processes. These machines are especially suited for mass production, offering uninterrupted operations and integrated quality control. As packaging companies seek scalable and standardized solutions, automatic models are becoming the preferred choice across manufacturing hubs.
The polyethylene (PE) film segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the polyethylene (PE) film segment is predicted to witness the highest growth rate owing to its extensive application in flexible packaging for food, household items, and hygiene products. Its lightweight, durable, and moisture-resistant properties make it compatible with rotogravure printing for clear, vibrant prints. Manufacturers favor PE films for their cost-efficiency and versatility across substrates.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share driven by its mature packaging industry, advanced production facilities, and preference for high-efficiency printing equipment. The presence of established consumer goods manufacturers and stringent quality standards promotes adoption of precision printing technologies like rotogravure. The region also benefits from technological collaborations between machine manufacturers and packaging converters.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR propelled by rising consumption of packaged foods, pharmaceuticals, and personal care products. Rapid industrialization, urbanization, and changing consumer lifestyles are reshaping the packaging landscape in countries like China, India, and Vietnam. Local manufacturers are increasingly investing in advanced rotogravure machines to meet high-volume demands with cost-effective solutions.
Key players in the market
Some of the key players in Rotogravure Printing Machine Market include Bobst Group SA, Windmöller & Hölscher KG, Uteco Converting S.p.A., Shaanxi Beiren Printing Machinery Co., Ltd., Gurusons International, Heliograph Holding GmbH, Weijin Machinery Industry Co., Ltd., Jiangyin Lida Printing & Packaging Machinery Co., Ltd., Shori Chemicals & Engineering Pvt. Ltd., Qingdao Donghang Graphic Machinery Co., Ltd., Zhejiang Jinbao Machinery Co., Ltd., KBA-Flexotecnica S.p.A., and Rotatek Printing Machinery
Key Developments:
In June 2025, Bobst Group SA set to showcase new solutions and services at a series of exclusive events during K 2025 in Düsseldorf (October 7–15), focusing on flexible packaging, metallizing, and sustainability with live demos and expert engagement.
In March 2025, Uteco Converting S.p.A Alliance launched FlexCA Inside magazine, presenting industry trends in digital printing, liquid packaging, and human-machine interaction in their debut issue.
Machine Types Covered:
• Automatic Rotogravure Printing Machines
• Semi-Automatic Rotogravure Printing Machines
• Manual Rotogravure Printing Machines
• Inline vs. Offline Machines
Substrate Types Covered:
• Polyester Films
• Oriented Polypropylene (OPP) Film
• Nylon Film
• Polyethylene (PE) Film
• Paper & Carton Board
• Aluminum Foil
• Other Substrate Types
Ink Types Covered:
• Solvent-Based Inks
• Water-Based Inks
• UV-Curable Inks
Printing Speeds Covered:
• Up to 100 m/min
• 100–200 m/min
• Above 200 m/min
Applications Covered:
• Flexible Packaging
• Labels & Tags
• Carton Board/Folding Cartons
• Magazines & Catalogs
• Newspapers
• Laminates & Wallpapers
• Gift Wraps & Specialty Papers
• Other Applications
End Users Covered:
• Food & Beverage Industry
• Pharmaceutical
• Consumer Goods
• Print Media
• Industrial Packaging
• Other End Users
Regions Covered:
• North America
US
Canada
Mexico
• Europe
Germany
UK
Italy
France
Spain
Rest of Europe
• Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
• South America
Argentina
Brazil
Chile
Rest of South America
• Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
- 1 Executive Summary
- 2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
- 3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Application Analysis
- 3.7 End User Analysis
- 3.8 Emerging Markets
- 3.9 Impact of Covid-19
- 4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
- 5 Global Rotogravure Printing Machine Market, By Machine Type
- 5.1 Introduction
- 5.2 Automatic Rotogravure Printing Machines
- 5.3 Semi-Automatic Rotogravure Printing Machines
- 5.4 Manual Rotogravure Printing Machines
- 6 Global Rotogravure Printing Machine Market, By Substrate Type
- 6.1 Introduction
- 6.2 Polyester Films
- 6.3 Oriented Polypropylene (OPP) Film
- 6.4 Nylon Film
- 6.5 Polyethylene (PE) Film
- 6.6 Paper & Carton Board
- 6.7 Aluminum Foil
- 6.8 Other Substrate Types
- 7 Global Rotogravure Printing Machine Market, By Ink Type
- 7.1 Introduction
- 7.2 Solvent-Based Inks
- 7.3 Water-Based Inks
- 7.4 UV-Curable Inks
- 8 Global Rotogravure Printing Machine Market, By Printing Speed
- 8.1 Introduction
- 8.2 Up to 100 m/min
- 8.3 100–200 m/min
- 8.4 Above 200 m/min
- 9 Global Rotogravure Printing Machine Market, By Application
- 9.1 Introduction
- 9.2 Flexible Packaging
- 9.3 Labels & Tags
- 9.4 Carton Board/Folding Cartons
- 9.5 Magazines & Catalogs
- 9.6 Newspapers
- 9.7 Laminates & Wallpapers
- 9.8 Gift Wraps & Specialty Papers
- 9.9 Other Applications
- 10 Global Rotogravure Printing Machine Market, By End User
- 10.1 Introduction
- 10.2 Food & Beverage Industry
- 10.3 Pharmaceutical
- 10.4 Consumer Goods
- 10.5 Print Media
- 10.6 Industrial Packaging
- 10.7 Other End Users
- 11 Global Rotogravure Printing Machine Market, By Geography
- 11.1 Introduction
- 11.2 North America
- 11.2.1 US
- 11.2.2 Canada
- 11.2.3 Mexico
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 Italy
- 11.3.4 France
- 11.3.5 Spain
- 11.3.6 Rest of Europe
- 11.4 Asia Pacific
- 11.4.1 Japan
- 11.4.2 China
- 11.4.3 India
- 11.4.4 Australia
- 11.4.5 New Zealand
- 11.4.6 South Korea
- 11.4.7 Rest of Asia Pacific
- 11.5 South America
- 11.5.1 Argentina
- 11.5.2 Brazil
- 11.5.3 Chile
- 11.5.4 Rest of South America
- 11.6 Middle East & Africa
- 11.6.1 Saudi Arabia
- 11.6.2 UAE
- 11.6.3 Qatar
- 11.6.4 South Africa
- 11.6.5 Rest of Middle East & Africa
- 12 Key Developments
- 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 12.2 Acquisitions & Mergers
- 12.3 New Product Launch
- 12.4 Expansions
- 12.5 Other Key Strategies
- 13 Company Profiling
- 13.1 Bobst Group SA
- 13.2 Windmöller & Hölscher KG
- 13.3 Uteco Converting S.p.A.
- 13.4 Shaanxi Beiren Printing Machinery Co., Ltd.
- 13.5 Gurusons International
- 13.6 Heliograph Holding GmbH
- 13.7 Weijin Machinery Industry Co., Ltd.
- 13.8 Jiangyin Lida Printing & Packaging Machinery Co., Ltd.
- 13.9 Shori Chemicals & Engineering Pvt. Ltd.
- 13.10 Qingdao Donghang Graphic Machinery Co., Ltd.
- 13.11 Zhejiang Jinbao Machinery Co., Ltd.
- 13.12 KBA-Flexotecnica S.p.A.
- 13.13 Rotatek Printing Machinery
- List of Tables
- Table 1 Global Rotogravure Printing Machine Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Rotogravure Printing Machine Market Outlook, By Machine Type (2024-2032) ($MN)
- Table 3 Global Rotogravure Printing Machine Market Outlook, By Automatic Rotogravure Printing Machines (2024-2032) ($MN)
- Table 4 Global Rotogravure Printing Machine Market Outlook, By Semi-Automatic Rotogravure Printing Machines (2024-2032) ($MN)
- Table 5 Global Rotogravure Printing Machine Market Outlook, By Manual Rotogravure Printing Machines (2024-2032) ($MN)
- Table 6 Global Rotogravure Printing Machine Market Outlook, By Substrate Type (2024-2032) ($MN)
- Table 7 Global Rotogravure Printing Machine Market Outlook, By Polyester Films (2024-2032) ($MN)
- Table 8 Global Rotogravure Printing Machine Market Outlook, By Oriented Polypropylene (OPP) Film (2024-2032) ($MN)
- Table 9 Global Rotogravure Printing Machine Market Outlook, By Nylon Film (2024-2032) ($MN)
- Table 10 Global Rotogravure Printing Machine Market Outlook, By Polyethylene (PE) Film (2024-2032) ($MN)
- Table 11 Global Rotogravure Printing Machine Market Outlook, By Paper & Carton Board (2024-2032) ($MN)
- Table 12 Global Rotogravure Printing Machine Market Outlook, By Aluminum Foil (2024-2032) ($MN)
- Table 13 Global Rotogravure Printing Machine Market Outlook, By Other Substrate Types (2024-2032) ($MN)
- Table 14 Global Rotogravure Printing Machine Market Outlook, By Ink Type (2024-2032) ($MN)
- Table 15 Global Rotogravure Printing Machine Market Outlook, By Solvent-Based Inks (2024-2032) ($MN)
- Table 16 Global Rotogravure Printing Machine Market Outlook, By Water-Based Inks (2024-2032) ($MN)
- Table 17 Global Rotogravure Printing Machine Market Outlook, By UV-Curable Inks (2024-2032) ($MN)
- Table 18 Global Rotogravure Printing Machine Market Outlook, By Printing Speed (2024-2032) ($MN)
- Table 19 Global Rotogravure Printing Machine Market Outlook, By Up to 100 m/min (2024-2032) ($MN)
- Table 20 Global Rotogravure Printing Machine Market Outlook, By 100–200 m/min (2024-2032) ($MN)
- Table 21 Global Rotogravure Printing Machine Market Outlook, By Above 200 m/min (2024-2032) ($MN)
- Table 22 Global Rotogravure Printing Machine Market Outlook, By Application (2024-2032) ($MN)
- Table 23 Global Rotogravure Printing Machine Market Outlook, By Flexible Packaging (2024-2032) ($MN)
- Table 24 Global Rotogravure Printing Machine Market Outlook, By Labels & Tags (2024-2032) ($MN)
- Table 25 Global Rotogravure Printing Machine Market Outlook, By Carton Board/Folding Cartons (2024-2032) ($MN)
- Table 26 Global Rotogravure Printing Machine Market Outlook, By Magazines & Catalogs (2024-2032) ($MN)
- Table 27 Global Rotogravure Printing Machine Market Outlook, By Newspapers (2024-2032) ($MN)
- Table 28 Global Rotogravure Printing Machine Market Outlook, By Laminates & Wallpapers (2024-2032) ($MN)
- Table 29 Global Rotogravure Printing Machine Market Outlook, By Gift Wraps & Specialty Papers (2024-2032) ($MN)
- Table 30 Global Rotogravure Printing Machine Market Outlook, By Other Applications (2024-2032) ($MN)
- Table 31 Global Rotogravure Printing Machine Market Outlook, By End User (2024-2032) ($MN)
- Table 32 Global Rotogravure Printing Machine Market Outlook, By Food & Beverage Industry (2024-2032) ($MN)
- Table 33 Global Rotogravure Printing Machine Market Outlook, By Pharmaceutical (2024-2032) ($MN)
- Table 34 Global Rotogravure Printing Machine Market Outlook, By Consumer Goods (2024-2032) ($MN)
- Table 35 Global Rotogravure Printing Machine Market Outlook, By Print Media (2024-2032) ($MN)
- Table 36 Global Rotogravure Printing Machine Market Outlook, By Industrial Packaging (2024-2032) ($MN)
- Table 37 Global Rotogravure Printing Machine Market Outlook, By Other End Users (2024-2032) ($MN)
- Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
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