Advanced Driver Assistance Systems (ADAS) Market Forecasts to 2028 – Global Analysis By Offering (Hardware, Software), Propulsion (Electric, Petrol), System (AFL, FCW, PDS), End User and By Geography
According to Stratistics MRC, the Global Advanced Driver Assistance Systems (ADAS) Market is accounted for $22.07 billion in 2022 and is expected to reach $37.83 billion by 2028 growing at a CAGR of 9.4% during the forecast period. Advance driver assistance systems (ADAS) is a set of systems used in vehicles to provide an intelligent and comfortable driving experience for safety purpose and better driving. These systems comprise of safety features that are designed to avoid collisions and accidents by offering technologies to alert the driver to possible and or avoid collisions by implementing safeguards and taking over control of the vehicle. It comprises of various adaptive features such as automatic lighting, automate braking, adaptive cruise control, incorporated GPS/ traffic warnings and many more.
Some 91.5 million ADAS units are expected to be shipped globally by 2020. Between 2012 and 2020, ADAS unit shipments are projected to grow at a compound annual growth rate of around 24 percent. According to a survey conducted in February 2021, the leading driver-assistance system demanded by passenger car drivers in Japan was front collision avoidance, adding up to 88 percent of respondents. Also, called advanced driver-assistance systems (ADAS), these safety systems are already the first levels of autonomous driving.
Government regulations concerning to vehicle safety
Most of the accidents are caused by a driver’s negligence and errors. Every year around 1.3 million people lose their lives in road accidents across the world. The governments of various regions are spending massively on the adoption of advanced technologies, developing safety features, and supporting the use of automated vehicles which in turn increases the market growth. For instance, Minister of Road Transport and Highways of India is planning to make ADAS a mandatory feature in upcoming cars. The ministry aims to implement the plan on all new vehicles by early 2022.
Malfunctioning & unavailability of required infrastructure
The electronic components in the ADAS may malfunction and project incorrect information. Any malfunctions or forced and unforced errors in the advanced driver assistance systems may be dangerous and life-threatening for the users. Moreover, the premium features in automobiles incur additional cost and ultimately led to the rise in the initial price of vehicles which may restrain the market growth. For instance, automobile manufactures need to obtain safety ratings from organizations such as the Insurance Institute of Highway Safety (IIHS), New Car Assessment Program (NCAP), and International Centre for Automotive Technology (ICAT) to access the sales license of vehicles in the market.
Technological advancement in automobiles
Technological Advancement in electronic components, such as sensors and smartphones which are supported with wireless communication & cloud systems provides better surrounding information and improves the safety of the consumers. Companies are installing a wider range of features and technologies to their vehicles to provide comfort to consumers and to increase the sales. The dynamic advancements in technology such as intelligent parking assist system help cars to park smoothly without the involvement of a guide to give directions. For instance, in March 2018, Nissan announced plans to deploy ProPILOT in 20 models by 2022. The increasing focus on autonomous driving systems would enable OEMs to incorporate more cruise control features and advanced safety systems for semi-autonomous vehicles.
Environmental constraints and security threats
Most safety features of ADAS comprise sensors such as radar sensors, LiDAR, ultrasonic sensors, cameras, infrared, and several actuators ensure the safety of the vehicle, driver, passengers, and pedestrians. The functioning of the system depends on several factors, such as traffic and weather. Lack of accurate fail safe methods could jeopardize occupant safety. Therefore, a perfect balance between automation and manual override is necessary for the safe operation of advanced driver assistance systems.
The adaptive front light segment is expected to be the largest during the forecast period
Adaptive front light has the ability to aid the driver by automatically switching on low and high beams according to varying vehicle speed, which offers improved visibility even in the dark. This ADAS technology enables the automotive headlights to rotate and swivel in order to enhance illumination of the road through corners and further improve visibility in low light conditions. Moreover, adaptive front light changes the lighting pattern in order to compensate for the road curvature, thereby enhancing night visibility. For instance, Samsung Electronics integrated its advanced AI based computer vision driver monitoring software into Samsung’s in-cabin camera software which is capable of monitoring driver’s gaze direction, pupil dilation, blink rate, head position, eye openness to detect drowsiness and distraction.
The ultrasonic sensor segment is expected to have the highest CAGR during the forecast period
Ultrasonic sensors transmit waves and measure the time taken by the waves to return and analyze the distance between the vehicles and objects, thereby aiding in maneuvering the vehicle. Ultrasonic sensors are cost-effective components of ADAS, as compared to other components. Ultrasonic sensors are obstacle detecting components that utilize ultrasonic waves to measure the distance between vehicles and detect objects and pedestrians in the vehicle’s surroundings. For instance, the US Federal Communications Commission (FCC) and European Telecommunications Standards Institute (ETSI) have restricted the usage of 24 GHz radar in 5 GHz bandwidth. The 24 GHz frequency range will not be available in the ultra-wideband (UWB) beyond 2022.
Region with largest share:
Asia Pacific is projected to hold the largest market share owing to the high sales and production of automotive in the region and due to significant rise in the adoption of electric vehicles in countries such as China and Japan Moreover, the automotive OEMs are planning to expand their production volume and rapid technological advancements in manufacturing facilities in emerging countries of the region. For Instance, in 2018, India proposed to make the ADAS system mandatory in the country by 2023 to enhance the road safety.
Region with highest CAGR:
North America is projected to have the highest CAGR due to the factors such as presence of leading manufacturers, improved economic conditions of the region, rising cases of road accidents, growing adoption of new technologies, rising sales of high-end cars, and mandate of key ADAS system installations in vehicles.
Key players in the market:
Some of the key players profiled in the Advanced Driver Assistance Systems (ADAS) Market include Robert Bosch GmbH, DENSO Corporation, Magna International Inc., Autoliv Inc., NXP Semiconductors, Continental AG, Harman International, Gentex Corporation, Hyundai Mobis, Panasonic Corporation, Renesas Electronics Corporation, Valeo SA and ZF Friedrichshafen AG.
In September 2021: ZF launched its next-generation mid-range radar to support advanced ADAS functions and enhance the available ZF coASSIST semi-automated system on the Dongfeng Aeolus Yixuan MAX in China.
In January 2020: ZF launched ZF coASSIST, a Level 2+ automated driving system, which is its first step into the modular Level 2+ hardware and software suite and highlights ZF’s capabilities as a full system supplier.
In January 2019: Xilinx and ZF collaborated to enable AI innovation and autonomous driving development to power-driven ZF ProAI which is an Artificial Intelligence-based automotive control unit that enables automated driving applications.
In November 2019: Kawasaki is the world’s first Japanese Motorcycle Manufacturer to include Bosch’s advanced rider assistance system which comprises three systems namely forward-collision warning, adaptive cruise control, and blind-spot detection.
In April 2017: Robert Bosch GmbH partnered with Daimler AG to work on the driverless and fully automated systems to develop fully automated and driverless driving.
• Biometric sensor
• Camera Unit/Image Sensor
• Radar Sensor
• Ultrasonic Sensor
• Capacitive sensor
• Light Detection and Ranging (LiDAR) Sensor
• Infrared (IR) Sensor
• Adaptive Front Light (AFL)
• Automatic Emergency Braking (AEB)/Predictive Emergency Braking System
• Blind Spot Detection (BSD)
• Driver Monitoring System (DMS)
• Forward Collision Warning (FCW)
• Lane Departure Warning (LDW)/Lane Change Assistance
• Night Vision System (NVS)
• Pedestrian Detection System (PDS)
• Adaptive Cruise Control
• Park Assistance System
• Tire Pressure Monitoring
• Head-Up Display
• Intelligent Headlights
• Collision Avoidance System (Pre-Crash System)
• Cross Traffic Alert
• Road Sign Recognition
• Traffic Jam Assist System (TJAS)
• Drowsiness Monitoring System
• E-Call System
• Hill Descent Control
• Intelligent Speed Adaptation or Intelligent Speed Advice (ISA)
• Rain Sensor
• Vehicular Communication Systems
• Wrong-Way Driving Warning
• Automatic High Beam Control
• Surround View System
• Electronic Stability Control
Vehicle Types Covered:
• Passenger Vehicle
• Light Commercial Vehicles (LCVs)
• Heavy Commercial Vehicle (HCV)
• Electric Vehicle
• Construction Equipment Vehicles
• Internal Combustion Engine
• Electric Engine
Level of Autonomy’s Covered:
• Level 1
• Level 2 and Level 3
• Level 4
• Level 5
End Users Covered:
• Tier-1 Suppliers
Distribution Channels Covered:
• Original Equipment Manufacturer (OEM)
• North America
Rest of Europe
• Asia Pacific
Rest of Asia Pacific
• South America
Rest of South America
• Middle East & Africa
Rest of Middle East & Africa
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