Thailand Alcoholic Beverages Market- Trend Analysis & Forecasts
Description
Thailand's Alcoholic Beverages Market Overview:
Thailand's alcoholic beverages market is a vital component of its economy, encompassing a diverse range of products such as beer, spirits, and wine. In 2023, the market was valued at US$ ** billion and is projected to reach US$ ** billion by 2030, reflecting a compound annual growth rate (CAGR) of **%. The beer segment dominates, accounting for over **% of total sales, followed by spirits at **% and wine at **%. Growth is driven by urbanization, rising disposable incomes, and increased tourism, alongside a shift toward premium and craft beverages.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Thailand's alcoholic beverages market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade (exports & imports)
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis, including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Several factors contribute to the market's expansion. The increasing urban population and busy lifestyles have heightened demand for convenient alcoholic options. The global influence of Thai cuisine and culture has boosted international interest in Thai alcoholic products. Additionally, the government's plans to ease restrictions on alcohol sales and advertising are expected to further stimulate market growth.
Market Restraints
Despite positive trends, the market faces challenges. High excise taxes on alcohol, among the highest in Southeast Asia, can deter consumption and affect pricing strategies. Strict regulations on alcohol advertising and sales times also pose hurdles for market players. Furthermore, growing health consciousness among consumers is leading to increased demand for low-alcohol and non-alcoholic alternatives, potentially impacting traditional alcoholic beverage sales.
Market Segmentation
The market is segmented by product type and distribution channels. Product-wise, beer leads with a **% market share, followed by spirits (**%) and wine (**%). Distribution channels include on-trade (bars, restaurants) and off-trade (retail stores, e-commerce), with online sales gaining traction due to consumer demand for convenience.
Competitive Landscape
The market features a mix of domestic and international players. Local brands like Chang and Singha have established strong footholds both domestically and internationally. The spirits segment includes a growing number of craft distilleries producing unique Thai liquors, such as Issan Rum and Saneha Gin, despite facing regulatory challenges. The competitive landscape is characterized by brand loyalty, product innovation, and strategic marketing efforts.
Outlook
Thailand's alcoholic beverages market is poised for steady growth through 2030. Regulatory reforms aimed at easing sales and advertising restrictions are expected to boost market dynamics. The rise of health-conscious consumption will likely drive innovation in low-alcohol and non-alcoholic product offerings. Additionally, the expansion of e-commerce and digital marketing will play a crucial role in reaching a broader consumer base.
Scope of the Report:
• Historical Years: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Beer, Spirits, Wine, RTDs, Cider/Perry, and Others)
By Category (Fermented Spirits and Distilled Spirits)
By Distribution Channel (On-trade and Off-trade)
By Sales (Domestic Consumption and Exports/Imports)
• Companies Profiled: The market players include, Thai Beverage Public Company Limited (ThaiBev), Boon Rawd Brewery Co., Ltd. (Singha), Carlsberg Thailand, Heineken Thailand, Chang Beer (ThaiBev), Siam Winery, Mekhong Spirits, Diageo Thailand, Pernod Ricard Thailand, Bacardi Thailand, Khon Kaen Brewery Co., Ltd., Red Bull Distillery (1988) Co., Ltd., Thailand Distilleries Co., Ltd., and Others.
Scope of the Report: It will take 4-5 business days to deliver the report upon receipt the order.
Thailand's alcoholic beverages market is a vital component of its economy, encompassing a diverse range of products such as beer, spirits, and wine. In 2023, the market was valued at US$ ** billion and is projected to reach US$ ** billion by 2030, reflecting a compound annual growth rate (CAGR) of **%. The beer segment dominates, accounting for over **% of total sales, followed by spirits at **% and wine at **%. Growth is driven by urbanization, rising disposable incomes, and increased tourism, alongside a shift toward premium and craft beverages.
Primary Areas/ Elements of Research & Analysis
The report provides comprehensive and valuable insights into the supply and demand dynamics of the Thailand's alcoholic beverages market. Below are the variables considered and analyzed in the report:
• Supply-demand trends, market growth, and trade (exports & imports)
• Market structure, conduct, and performance analysis
• Historical and forecasted market size (volume & value)
• Trade analysis, including key partners, quantities, values, and price trends
• Supply chain mapping, pricing, and regulatory framework
• Competitive landscape profiling of key players
• Factors influencing market performance, including sustainability trends
Market Growth Factors
Several factors contribute to the market's expansion. The increasing urban population and busy lifestyles have heightened demand for convenient alcoholic options. The global influence of Thai cuisine and culture has boosted international interest in Thai alcoholic products. Additionally, the government's plans to ease restrictions on alcohol sales and advertising are expected to further stimulate market growth.
Market Restraints
Despite positive trends, the market faces challenges. High excise taxes on alcohol, among the highest in Southeast Asia, can deter consumption and affect pricing strategies. Strict regulations on alcohol advertising and sales times also pose hurdles for market players. Furthermore, growing health consciousness among consumers is leading to increased demand for low-alcohol and non-alcoholic alternatives, potentially impacting traditional alcoholic beverage sales.
Market Segmentation
The market is segmented by product type and distribution channels. Product-wise, beer leads with a **% market share, followed by spirits (**%) and wine (**%). Distribution channels include on-trade (bars, restaurants) and off-trade (retail stores, e-commerce), with online sales gaining traction due to consumer demand for convenience.
Competitive Landscape
The market features a mix of domestic and international players. Local brands like Chang and Singha have established strong footholds both domestically and internationally. The spirits segment includes a growing number of craft distilleries producing unique Thai liquors, such as Issan Rum and Saneha Gin, despite facing regulatory challenges. The competitive landscape is characterized by brand loyalty, product innovation, and strategic marketing efforts.
Outlook
Thailand's alcoholic beverages market is poised for steady growth through 2030. Regulatory reforms aimed at easing sales and advertising restrictions are expected to boost market dynamics. The rise of health-conscious consumption will likely drive innovation in low-alcohol and non-alcoholic product offerings. Additionally, the expansion of e-commerce and digital marketing will play a crucial role in reaching a broader consumer base.
Scope of the Report:
• Historical Years: 2018-2022
• Base Year: 2023
• Forecast Period: 2024-2030
• Units: Value (US$ Million) and Volume (Thousand Tonnes)
• Report Coverage: Production, Consumption, Export, and Import
• Segments Covered:
By Type (Beer, Spirits, Wine, RTDs, Cider/Perry, and Others)
By Category (Fermented Spirits and Distilled Spirits)
By Distribution Channel (On-trade and Off-trade)
By Sales (Domestic Consumption and Exports/Imports)
• Companies Profiled: The market players include, Thai Beverage Public Company Limited (ThaiBev), Boon Rawd Brewery Co., Ltd. (Singha), Carlsberg Thailand, Heineken Thailand, Chang Beer (ThaiBev), Siam Winery, Mekhong Spirits, Diageo Thailand, Pernod Ricard Thailand, Bacardi Thailand, Khon Kaen Brewery Co., Ltd., Red Bull Distillery (1988) Co., Ltd., Thailand Distilleries Co., Ltd., and Others.
Scope of the Report: It will take 4-5 business days to deliver the report upon receipt the order.
Table of Contents
148 Pages
- 1. Executive Summary
- 2. Introduction
- 2.1. Objectives & Scope of the Study
- 2.2. Definitions & Economic Importance
- 2.3. Research Methodology
- 2.4. Factors and Decision Matrix Analysis
- 2.5. Limitations & Challenges
- 3. Product/ Market Overview
- 3.1. Beverages Consumption Trend
- 3.2. Global Vs. Thailand Alcoholic Beverages Market Comparison
- 3.3. Manufacturing, Processing & Grading
- 3.4. Regulatory Analysis
- 4. Thailand: Country Profile
- 5. Thailand Alcoholic Beverages Market Growth Factors Analysis
- 5.1. Drivers and Restraints Analysis
- 5.2. Challenges and Opportunities Analysis
- 5.3. Thailand Alcoholic Beverages Industry SWOT Analysis
- 5.4. Thailand Alcoholic Beverages Market PESTEL Analysis
- 5.5. Thailand Alcoholic Beverages Market Porter's Five Forces analysis
- 6. Thailand Alcoholic Beverages Market: Supply Analysis
- 6.1. Thailand Alcoholic Beverages Production Trend Analysis
- 6.2. Thailand Alcoholic Beverages Production, by Type
- 7. Thailand Alcoholic Beverages Market: Demand Analysis
- 7.1. Domestic Consumption
- 7.2. Export/ Import Demand
- 7.3. Alcoholic Beverages Supply Chain Analysis
- 7.4. Alcoholic Beverages Product Variants
- 8. Thailand Alcoholic Beverages Market: Segment Analysis
- 8.1. Thailand Alcoholic Beverages Market, by Type
- 8.1.1. Beer
- 8.1.2. Spirits
- 8.1.3. Wine
- 8.1.4. RTDs
- 8.1.5. Cider/Perry
- 8.1.6. Others
- 8.2. Thailand Alcoholic Beverages Market, by Category
- 8.2.1. Fermented Spirits
- 8.2.2. Distilled Spirits
- 8.3. Thailand Alcoholic Beverages Market, by Distribution Channel
- 8.3.1. On-trade
- 8.3.2. Off-trade
- 8.4. Thailand Alcoholic Beverages Market, by Sales
- 8.4.1. Domestic Sales
- 8.4.2. Exports
- 9. Thailand Alcoholic Beverages Market: Trade (Export & Import) Analysis
- 9.1. Alcoholic Beverages Import/Export Trend Analysis
- 9.2. Top 5 Export/import Destinations/Origins of Thailand Alcoholic Beverages
- 10. Thailand Alcoholic Beverages Market: Price Trend Analysis
- 10.1. Domestic Price Analysis
- 10.2. Export/Import Price Trend
- 10.3. Price Seasonality & Price Pattern Analysis
- 10.4. Price Events Analysis
- 11. Competitive Analysis
- 11.1. Thailand Alcoholic Beverages Market Mapping
- 11.1.1. List of Key Countries Importing Alcoholic Beverages from Thailand
- 11.1.2. List of Key Companies Exporting & Importing Alcoholic Beverages from/to Thailand
- 11.1.3. Thailand Alcoholic Beverages Market Share & Listing of Brands
- 11.2. Company Profiles
- 11.2.1. Thai Beverage Public Company Limited (ThaiBev)
- 11.2.2. Boon Rawd Brewery Co., Ltd. (Singha)
- 11.2.3. Carlsberg Thailand
- 11.2.4. Heineken Thailand
- 11.2.5. Chang Beer (ThaiBev)
- 11.2.6. Siam Winery
- 11.2.7. Mekhong Spirits
- 11.2.8. Diageo Thailand
- 11.2.9. Pernod Ricard Thailand
- 11.2.10. Bacardi Thailand
- 11.2.11. Khon Kaen Brewery Co., Ltd.
- 11.2.12. Red Bull Distillery (1988) Co., Ltd.
- 11.2.13. Thailand Distilleries Co., Ltd.
- 12. Conclusion
- 13. Appendix
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