Global Social Media Analytics Services Category - Procurement Market Intelligence Report

Global Social Media Analytics Services Category - Procurement Market Intelligence Report

About Social Media Analytics Market

The introduction of immersive content mediums such as AR and VR is expected to drive the growth of the social media analytics services market. Buyers represent content through VR and AR in a 3D environment, which enables social media analytics service suppliers to examine end-user perception, intuition, and pattern recognition through visual data exploration and analysis. Suppliers can use data visualization, AI, natural language processing, and machine learning to correlate variables and identify relationships present in complex datasets.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Social Media Analytics Services Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Social Media Analytics Services Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

• Rise in use of VR and AR to create interactive experiences
• For a full, detailed list, view our report

Category constraints

• Difficult to manage and control data quality relevant to buyers
• For a full, detailed list, view our report

Procurement best practices

• Analytics for multiple social media platforms
• For a full, detailed list, view our report

Key questions answered in this report

• What are the market dynamics?
• What are the key market trends?
• What are the category growth drivers?
• What are the constraints to category growth?
• Who are the suppliers in this market?
• What are the demand-supply shifts?
• What are the major category requirements?
• What are the procurement best practices in this market?

Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Social Media Analytics Services Category - Procurement Market Intelligence Report 2017-2021.

SpendEdge recognizes the following companies as the key suppliers in the Global Social Media Analytics Services Category - Procurement Market Intelligence Report: Epsilon, Accenture Interactive, Deloitte Digital, PwC Digital Services, and SapientRazorfish.

Commenting on the report, an analyst from SpendEdge said: “Buyers must engage with suppliers that can provide analytics for multiple social media platforms other than Facebook and Twitter. People share experiences and feedback on YouTube, Pinterest, Instagram, Google+, various blogs, and other social media sites. Analysis of data present on such sites might provide more critical insights on buyers’ products/services.”

According to the report, the introduction of immersive content mediums such as AR and VR is expected to drive the growth of the social media analytics services market. Buyers make use of VR and AR to create interactive experiences through social media platforms.

Further, the report states that buyers find it difficult to find suppliers that can easily integrate data from different social media platforms. Data gathered from social media are in an unstructured form and to structure or source data quickly is difficult and expensive.

Companies Mentioned

Epsilon, Accenture Interactive, Deloitte Digital, PwC Digital Services, and SapientRazorfish.