Market Research Logo

Educational Marketer Newsletter

Educational Marketer has been the pre-eminent source of business news and analysis for educational publishing and marketing for over 40 years. Each 8-page issue is tightly packed with alerts to upcoming adoptions, mergers and acquisitions, and tested success strategies for PreK-12 and college markets.

Our seasoned editorial team uses exclusive rankings of PreK-12, college and supplemental publishers by revenue and market share to benchmark publisher operations and help you evaluate and contrast them against each other. With an emphasis on delivering Simba’s unique brand of metrics, analysis and short- and long-term perspective on events shaping the instructional materials industry, Educational Marketer stands apart from other publications targeted to the educational publishing community.

Your subscription to Educational Marketer will get you access to our web site at EducationalMarketer.net.

After years of providing educational publishing news and analysis through a biweekly subscription, EM is now online and giving subscribers more of the education research you rely on any time of day.

Rest assured that as a subscriber you will still receive the most trusted analysis for educational publishing every two weeks through our print or electronic Educational Marketer newsletter issue, but the individual articles, rankings and publisher wrap-ups will also be available to you as soon as we publish them at EducationalMarketer.net.

Our editorial mission is to thoroughly brief readers on the changes in demographics, enrollment and funding and how they will affect sales of textbooks and technology products to schools and colleges. Subscribers to Educational Marketer gain access to backstage looks at industry leaders and smaller publishers, insights into what's behind the latest textbook and software publisher alliances, and informed perspectives on strategies for non-adoption states.

The same informed market analysis business professionals have counted on for over 40 years...

  • PreK-12 textbooks
  • Textbook adoption updates and analyses
  • College textbooks and trends
  • Supplemental materials
  • Publisher strategies and exclusive rankings
  • Enrollment and demographics
  • State and federal funding overviews
  • Legislative issues
  • Testing
  • Courseware

Will now be available even sooner and just a click away at EducationalMarketer.net:

  • Articles accessible online as we write them
  • Searchable archive and databank
  • Regularly updated content
  • More publisher features
  • Library of back issues
  • New advertising opportunities
  • And more!

Our coverage features companies such as Barnes & Noble College Bookstores; Bedford, Freeman & Worth; Blackboard; Carnegie Learning; Cengage Learning; CourseSmart; Curriculum Associates; eCampus.com; eCollege; Educational Testing Service; EMC/Paradigm; Follett Corp.; Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt; John Wiley & Sons; Jones and Bartlett; Kaplan Inc.; Macmillan; McGraw-Hill Education; Nebraska Book Co.; Oxford University Press; Pearson Education; Peoples Education; The Princeton Review; Questar Assessment; RD School & Educational Services; Renaissance Learning; Scholastic Corp.; School Specialty; Voyager Learning; W.W. Norton; and more.

Educational Marketer is relied upon by top executives and decision makers at all of the leading companies involved in the business of educational publishing. These executives include players such as electronic media and textbook publishers, book manufacturers and investment analysts worldwide. It is the only publication that concentrates on the unique interests and needs of the companies involved in education publishing.

Educational Marketer is produced biweekly, 24 issues per year, which can be delivered in hard copy or digitally by downloading a PDF of the latest edition from your Personal Library.

You'll get even more from your subscription when you move online to EducationalMarketer.net. Make our newsletter and web site part of your growth strategy:

  • Supplement your biweekly print or electronic issue with more timely content
  • Make informed decisions faster with regular updates from our analysts
  • Understand today's market with years of expert research available at the touch of a button.


Stamford, CT - January 26, 2011—Significant growth in the digital textbook and course material market, along with textbook rental programs, is defining the growing higher education publishing market for 2011. According to Simba Information's Educational Marketer, the current shift in distribution and product offerings, which gained steam in 2010, is expected to grow through 2011.

Sales of digital offerings, including textbooks and course materials, attained double-digit growth for large higher education publishers in 2010. Additionally, new platforms for content delivery are creating new businesses in the college space, repositioning traditional publishers.

"Platforms are the key medium for increasing the interaction of content and service providers with instructors and students," says Kathy Mickey, senior analyst and editor of Educational Marketer. "Publishers are adapting quickly and have begun repositioning themselves as learning companies."

Bursting with popularity in 2010, textbook rental programs have outpaced e-textbooks in terms of growth over a short period of time. Analysis of this trend reveals a strong preference for print textbooks with traction slowly gaining in digital rentals.

"Two solid years of revenue growth in this industry has bolstered confidence in the format and delivery evolution," said Mickey. "The anticipation of continued growth in 2011 will test both online and campus rental programs."

Continuous updates on changes occurring in the higher education publishing industry, as well as the PreK-12 publishing market are available in Simba Information's Educational Marketer, an online bi-weekly newsletter, which offers fully searchable and indexed archives.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;