Educational Marketer Newsletter

Educational Marketer has been the pre-eminent source of business news and analysis for educational publishing and marketing for over 40 years. Each 8-page issue is tightly packed with alerts to upcoming adoptions, mergers and acquisitions, and tested success strategies for PreK-12 and college markets.

Our seasoned editorial team uses exclusive rankings of PreK-12, college and supplemental publishers by revenue and market share to benchmark publisher operations and help you evaluate and contrast them against each other. With an emphasis on delivering Simba’s unique brand of metrics, analysis and short- and long-term perspective on events shaping the instructional materials industry, Educational Marketer stands apart from other publications targeted to the educational publishing community.

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Our editorial mission is to thoroughly brief readers on the changes in demographics, enrollment and funding and how they will affect sales of core basal curriculum and technology products to schools and colleges. Subscribers to Educational Marketer gain access to backstage looks at industry leaders and smaller publishers, insights into what's behind the latest textbook and software publisher alliances, and informed perspectives on strategies for non-adoption states.

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Coverage features such companies as:
Accelerate Learning, ACT, Adtalem Global Education, Akademos, Amplify, Barnes & Noble Education, Bedford, Freeman & Worth (Macmillan Learning), Benchmark Education, Carnegie Learning, Cengage (including National Geographic Learning), Chegg, The College Board, Coursera, Follett Higher Education, Grand Canyon education, Goodheart-Willcox, Great Minds, Hand2Mind, Houghton Mifflin Harcourt, Kaltura, Learning Without Tears, McGraw Hill, Pasco Scientific, Pearson, Perfection Learning, Savvas Learning, Scholastic, School Specialty, Strategic education, TCI, Turnitin, Vista Higher Learning, Weld North, John Wiley & Sons, Zaner-Bloser, Zovio, 2U.

Educational Marketer is relied upon by top executives and decision makers at all of the leading companies involved in the business of educational publishing. It is the only publication that concentrates on the unique interests and needs of the companies involved in education publishing.

Educational Marketer is produced biweekly, 24 issues per year.

Stamford, CT - January 26, 2011—Significant growth in the digital textbook and course material market, along with textbook rental programs, is defining the growing higher education publishing market for 2011. According to Simba Information's Educational Marketer, the current shift in distribution and product offerings, which gained steam in 2010, is expected to grow through 2011.

Sales of digital offerings, including textbooks and course materials, attained double-digit growth for large higher education publishers in 2010. Additionally, new platforms for content delivery are creating new businesses in the college space, repositioning traditional publishers.

"Platforms are the key medium for increasing the interaction of content and service providers with instructors and students," says Kathy Mickey, senior analyst and editor of Educational Marketer. "Publishers are adapting quickly and have begun repositioning themselves as learning companies."

Bursting with popularity in 2010, textbook rental programs have outpaced e-textbooks in terms of growth over a short period of time. Analysis of this trend reveals a strong preference for print textbooks with traction slowly gaining in digital rentals.

"Two solid years of revenue growth in this industry has bolstered confidence in the format and delivery evolution," said Mickey. "The anticipation of continued growth in 2011 will test both online and campus rental programs."

Continuous updates on changes occurring in the higher education publishing industry, as well as the PreK-12 publishing market are available in Simba Information's Educational Marketer, an online bi-weekly newsletter, which offers fully searchable and indexed archives.

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