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eTextbooks and Multimedia in Higher Education 2012

eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.

Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.
Topics in this report include:
Current penetration of etextbooks on college campuses and growth projections,
Position of multimedia-materials in the overall higher education media market and its forecasted growth,
Popular types of instructional materials in etextbook formats,
How etextbooks are impacting traditional marketing and sales channels,
Impact of open-source textbooks on traditional publishing of etextbooks.

eTextbooks and Multimedia in Higher Education 2012 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.


  • Methodology
  • Executive Summary
  • Size & Structure
    • Introduction
    • Textbooks: Traditionally Stable Market
      • Table Growth in College Textbook Net Sales, 2000-2011 CAGR1 =6.3% (in billions)
    • New Textbooks: Shifting Market
      • Table Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P ($ in millions)
    • Used Textbooks Persist
      • The Appeal of Rentals
      • Amazon Joins the Fray
    • Multimedia Viewed as New Growth Driver
      • Table Share of Media Used in U.S. College Classrooms, 2012P (% share based on $7.77 billion market)
      • eTextbooks: Seeking Traction
      • Inkling Seeds Tools for eTextbook Growth; Follett Partners Up
      • Competitive Landscape Is All About Digital
      • Khan, MOOCS and More
      • Kaltura Channels Open Source
      • New Theory of Creation: iBooks Author, NACS and LuLu
      • OpenStax Joins FWK, BVT in Open Realm
    • Boundless Learning (Maybe) Hits Limit of Open Source
  • Digital Learning Environments
    • Introduction
      • Table Multimedia Products
    • Publishers See Growth in Digital Share of Revenue
      • Table Selected Publishers' Digital Shares of Education Business1, 2011
      • McGraw-Hill Pushes Toward Digital
        • Table Selected Digital Resources McGraw-Hill Higher Education
      • Pearson Drivers: MyLabs, Custom and Learning Studio
        • Table Selected Digital Resources Pearson Higher Education
      • Digital Drove 35% of Revenue at Cengage Learning
        • Table Selected Digital Resources Cengage Learning
      • Wiley Builds New Courses for WileyPLUS
        • Table Selected Digital Resources Wiley Global Education
      • Macmillan Supports New Ventures
    • Non-Traditional Publishers See Opportunity in Higher Education
      • Kaltura Banks on Video
    • BenchPrep Builds Courses for Platform
    • Discovery Moves into Community College Segment
    • Blackboard, K12 Inc. Partner for Developmental Education
  • Marketing & Distribution
    • Introduction
    • Publishers Partner with Schools in Licensing Agreements
      • Cal State Advances Licensing Program
      • Indiana University Teamed up with 5 Publishers
      • McGraw-Hill Aggressively Pursues Licensing Agreements
      • Pearson and McGraw-Hill Offer Pay-for-Performance Deals
    • Publishers Approach Consumers Directly
  • Conclusions & Outlook
    • Market Dynamics
      • Digital with the Wind at its Back
      • Obstacles to Digital Use Growth
      • Outlook: Overall Growth Projection of 8.8%
      • Multimedia Growth Will Lead the Charge
        • Table Sales Forecast of Key College Instructional Materials, 2011 – 2015 ($ in millions)
      • Still Room for Print

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