An all new edition of the industry’s premier market analysis and forecast report, Yellow Pages Market Forecast 2010 is packed with all of the most current statistics and detail you need to build a successful plan for growth this year and beyond.
Use YPMF 2010 to uncover the driving forces shaping the strength and direction of the overall market:
The state of the U.S. yellow pages and directory publishing industry, including number of books, circulation and revenue.
The collage of syndicated research that has put the yellow pages industry at a disadvantage when competing with other media.
The changing competitive landscape which has caused some withdrawal of print from some markets while digital expansion is booming.
Mergers and acquisitions have come to a crawl for the first time in decades.
This volume is packed with the information you need to help benchmark your success, target your revenue growth, pinpoint investment activity drivers, identify growth opportunities and much more:
Revenue broken out by Telco segment and Independent segment.
Three-year revenue/market share projections.
Advertising spending, rates and trends, including overall page volume, page billings, double half column (DHC) rates and more.
Over 40 charts and graphs.
20+ company profiles that span RBOCs, independents, online-only directories and printers/suppliers.
Published annually since 1986, Yellow Pages Market Forecast offers an in-depth, authoritative analysis of the entire U.S. yellow pages market, from utility publishers to independents. This study is the source for informed perspective on significant market developments and objective, accurate forecasts for industry growth.
Stamford, CT—April 6, 2010—U.S. yellow pages revenue is expected to decline 3% in 2010, according to Yellow Pages Market Forecast 2010, a new report published this week from media industry forecast and analysis firm Simba Information.
In 2009, yellow pages revenue in the U.S. declined 7.5% to an estimated $15.38 billion, driven primarily by the struggling U.S. economy, financial difficulties of major publishers and continued market adjustments of RBOC rates as they face stiff competition from independents and independent telcos.
Revenue for incumbent publishers is expected to decline to $10.62 billion in 2010 while independent publishers will return to positive numbers with a 2.8% growth to $4.39 billion, accounting for a 28.8% share of the U.S. yellow pages market.
Independents, which represented only 6.5% of the market in 1996 when the Telecommunications Act was passed, are projected to surpass $4.42 billion in 2012 to capture a 29.5% share.
“It all finally came together for the yellow pages industry in 2009—and not in a good way,” said David Goddard, lead author of the Simba study. “Still shaken by the previous year’s first industry-wide revenue loss in more than two decades, the publishers faced 2009 with two of the three remaining RBOCs and one major independent publisher going into bankruptcy and the largest independent publisher’s parent company going to the banks for refinancing.
“And, as if this were not enough, the U.S. economy continued its downward spiral with owners of small and medium-sized businesses—the backbone of the yellow pages industry—finding themselves out of money, out of credit and sometimes out of paying customers,” Goddard said.
Yellow Pages Market Forecast 2010 examines the industry with a focus on individual segments of the market including RBOC publishers, independent telco publishers, independent publishers, printers and suppliers to the industry.
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.
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