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Trends in Digital and Trade Book Retailing 2013

Over the years, Simba has seen e-book retailing appear as a topic in its own right, and last year’s Trends in Trade Book Retailing 2012 we included e-bookselling intelligence alongside the comprehensive print book data this report series is known for. Simba has upped the ante once again, and this year we present the fifth edition of our retail report series, Trends in Digital and Trade Book Retailing 2013.

If 2012 taught the publishing industry anything, it is that neither print books nor e-books can sell themselves. Trends in Digital and Trade Book Retailing 2013 shows comprehensive, independent data on where consumers are buying print, where they are buying digital, how much they are spending—and what extent their worlds overlap.

This report allows the user to understand and better serve the ‘dual-format consumer’ more than ever before by compiling nationally representative consumer data on who is buying books, what they are buying and where they are buying them.  The report again brings five-year trend information on bookstore, online and ‘other’ channels;  displaying just what kind of path each segment of bookselling is traveling—and what kind of market share each may be heading for in the future. And for the first time, Simba presents exclusive data on Kindle users—and where else they shop for books might surprise you. 

Using proprietary data, this report also shows two years’ worth of data or more to allow users to see where e-book retailers like Amazon, Apple’s iBookstore and Barnes & Noble stand among e-book consumers as well as how print book channels have fared. This data provides the comprehensive review of the state of book retailing that just isn’t available anywhere else. 

Trends in Digital and Trade Book Retailing 2013 covers the complicated facets of the print and e-bookselling world with over 125 pages and over 70 charts. Reserve your copy today!


  • Methodology
    • Introduction
    • Exclusions and Limitations
    • Sources of Information
      • Primary Research
      • Secondary Research
  • Introduction
  • Channel Trends & Demographics
    • Introduction
      • Table Overview of Book Purchasing Population (U.S. Adults) Consumers Who Did/Did Not Buy a Book in Previous 12 Mos.
      • Table Overview of Book Purchasing Population (U.S. Adults): Format Trends
      • Table Overview of Book Purchasing Population (U.S. Adults): Buying Books As Gifts
    • Estimated Size of the Book Market (Retail Level)
      • Table How Much Did You Spend On Print Books in 2012?
    • Book Consumption Trends
      • Table Overview of Book Purchasing Population (U.S. Adults): Customer Trends
    • The Four Channels
      • Table Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
      • Table Overview of Book Purchasing Population (U.S. Adults): The Channels Crossed Against Themselves
      • Table Over the Last Twelve Months, Where Did You Get Your Printed Books? (2012-2013)
      • Table Where All Adults/E-Book Buyers Acquire Printed Books (2013)
      • Table Overview of Book Purchasing Population (U.S. Adults): Channel Allocations: Type of Book Purchased
      • Table Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Hardcover Books Purchased
      • Table Overview of Book Purchasing Population (U.S. Adults): Channel Allocation: No. of Paperback Books Purchased
    • Additional Trends and Challenges in Book Retailing
    • Demographic Data and the Channels
      • Gender
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Gender
      • Age
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age
      • Race
      • Region & Metro Markets
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Race
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Region
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Metro Markets
      • Education Level
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Education Level
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employment Status
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Employed Adults in HH
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Household Income
      • Employment Status/Employed Adults in HH
      • Household Income
      • Marital Status
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Marital Status
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by No. of People in Household
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Age of Children in Household
      • No. of People in Household
      • Age of Children in Household
      • No. of Children in Household
      • Type of Residence
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Allocation by Children/No Children in Household
        • Table Overview of Book Purchasing Population (U.S. Adults): Channel Preferences by Type of Residence
  • Bookstore Performance and Challenges
    • Introduction
    • The Importance of Bookstores Over Other Channels
      • Table Chain, Independent Bookstore, and Used/Swap Bookstore Purchase Habits (2012-2013)
    • Bookstore Trends
      • Table Five-Year Trend: Bookstore Book Buyers (2008-2012)
      • Table Five-Year Trend: Bookstore Only Book Buyers (2008-2012)
      • Table Bookstore Users: Key Statistics and Demographics
      • Table Bookstore ONLY Users: Key Statistics and Demographics
    • Superstores and Small-Format Store Closings
    • Performance and Outlook of Key Chain Bookstores
      • Barnes & Noble
        • Table Major U.S. Bookstore Chains: Number of Superstore Outlets: 2007-2012
      • Books-A-Million
        • Table Growth in Superstore Sales, Major Retail Chains, 2007-2012
        • Table Books-A-Million Revenue Allocation (2011 - 2013)
    • Operating Performance at the Big Two Chains
    • Independent Booksellers and Their Role With Electronic Books
      • Table Bookstore Chains' Operating Performance, 2007-2012
      • Table Who is the Most Common/Least Common Customer at Your Store?
      • Table How Much Bookstore Channel Users Spent on Books (2012)
      • Table How would you rate the following tools in terms of their marketing effectiveness in 2012? (7=very effective, 1=not effective)
      • Table To what extent do you know anyone who has bought the following E-reading devices?
      • Table If you know anyone who owns one of these devices who has been a customer of yours, what are their book purchasing habits at your store today?
      • Table How Was Business at Your Store For All of 2010?
      • Table How Was Business at Your Store For All of 2011?
      • Table How Was Business at Your Store For All of 2012?
  • Internet Retailing and E-Books
    • Introduction
    • Amazon.com
      • Table Five-Year Trend: Online Book Buyers (2008 -2012)
      • Table Five-Year Trend: Online Only Book Buyers (2008 -2012)
      • Table Amazon's Net Sales and Total Media Sales Growth, Q12007-Q42012
      • Table Amazon's Media Sales vs. Electronics Sales as a Percentage of Total Sales, Q12007-Q12012
      • Table Amazon Kindle Fire vs. E-Ink Kindle Use (2012-2013)
      • Table Amazon Users And Books
      • Table Amazon and Multiple Book Buyers
      • Table Amazon and Cross Channel Book Purchasing
      • Table Amazon Kindle Buyers' Print Shopping Habits
      • Table Amazon Users And E-Book Devices
    • Barnes & Noble and Books-A-Million
    • Online Sales and the Purveyance of Used Books
      • Table New & Used Print Book Purchase Trends (2011-2012)
      • Table How Much Online Channel Users Spent on Books (2012)
    • Where E-Books Were Bought (2011-2012)
      • Table Over the Last Three Months, Where Did You Get Your Digital Books?
    • Online Book Buyer Characteristics
      • Table Online Book Buyers: Key Statistics and Demographics
      • Table Online ONLY Users: Key Statistics and Demographics
    • Online Only Book Buyer Characteristics
  • The Growth of Non-Bookstore Retailers and Their Impact
    • Introduction
      • Table Number of Stores, Big Three vs. Big Box (2002-2012)
      • Table Price Comparison of the Top 10 Bestselling Books at Select Stores, April 2013
    • Overview of `Other' Buyers
      • Table Five-Year Trend: `Other' Book Buyers (2008-2012)
      • Table Five-Year Trend: `Other' ONLY Book Buyers (2008-2012)
      • Table "Other" Users: Key Statistics and Demographics
      • Table How Much `Other' Channel Users Spent on Books (2012)
  • Consumer Psychographics
    • Introduction
      • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Hi-Tech, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions on Cell Phones, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Ad Negativity Scale, By Channel
      • Table Overview of Book Purchasing Population (U.S. Adults): Advertising Noticed in Last 30 Days, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping, By Channel (Any Agree)
      • Table Overview of Book Purchasing Population (U.S. Adults): Impulse Shopping Habits, By Channel
      • Table Overview of Book Purchasing Population (U.S. Adults): General Attitudes, By Channel (Any Agree)
  • Conclusions and Recommendations
    • Introduction
    • Recommendations
  • Channel Profiles
    • Introduction
      • Table Book Club Users: Key Statistics and Demographics
      • Table Bookstore Users: Key Statistics and Demographics
      • Table Bookstore ONLY Users: Key Statistics and Demographics
      • Table Online Book Buyers: Key Statistics and Demographics
      • Table Online ONLY Users: Key Statistics and Demographics
      • Table "Other" Users: Key Statistics and Demographics
  • Profiles of Leading Booksellers
    • Amazon.com
    • Key Executives
    • Corporate Overview
    • Consumer Book Retailing Activities
    • Barnes & Noble Inc
    • Key Executives
    • Corporate Overview
    • Consumer Book Retailing Activities
    • Books-A-Million
    • Key Executives
    • Corporate Overview
    • Consumer Book Retailing Activities

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