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Publishing for the PreK-12 Market 2016-2017

Published Aug 19, 2016
Length 170 Pages
SKU # CURP5827564

Description

Publishing for the PreK-12 Market 2016-2017 provides the most up-to-date business information not only on the impact of recent changes in education policy but on the emergence of new technologies and the new applications for traditional technology (print) in the school market. The updated annual report provides the most recent comprehensive overview of the U.S. school market and the instructional materials providers that serve it.

Topics of relevance for emerging, developing and structurally changing business models in Publishing for the PreK-12 Market 2016-2017 include:
  • Market size by media segment: basal core curriculum, courseware, digital supplements, print supplements, manipulatives, trade books, video, classroom magazines and state summative tests;
  • Drivers of and challenges to growth by segment;
  • Initiatives by traditional publishers to adapt their once-print businesses to a digital future;
  • Focus of ed-tech start-up activity in the first part of 2016
  • Changing demographics of U.S. students;
  • Trends in state funding for education;
  • What subjects schools are spending on;
  • The changing instructional materials adoption landscape;
  • Competitive analyses of 11 leading publishers;
  • Market segment projections through 2019.

Table of Contents

170 Pages
  • Methodology
  • Executive Summary
    • Introduction
    • Instructional Materials Sales Flatten in 2015
    • Electronic Media Projected to Capture 70% Share in 2016
    • Competitive Landscape
    • Introduction
    • Public School Enrollment on the Rise
    • Enrollment Patterns Vary across the States
    • Private Enrollment Sees Declining Trend
    • Charter School Enrollment Booms
    • Online Enrollment Growing as Virtual Schools Increase
    • Homeschooling Hard to Measure
    • High-Poverty Schools Are a Target
    • Schools Growing More Diverse
    • Special Needs Students Require Services
    • State-Funded PreK Enrollment Grows
    • Introduction
    • Federal Education Policy Guided by ESSA
    • Federal Funding up in Fiscal 2016
    • Federal Budget for Fiscal 2017 TBD
    • Title I Targets Low-Achieving Students in High-Poverty Areas
    • Tapping Special Education Funding
    • E-Rate Provides Record Levels of Funding
    • State-Level Funding Outlook Improves Slowly
    • Local Funding Varies Widely
    • State PreK Funding Climbs
    • Introduction
    • Segment Size and Investing in the Future
    • Adoption States and Open Territories Markets
    • McGraw-Hill Education Tops 2015 Adoption Publisher Scorecard
    • Adoptions Outlook in 2016 and Beyond
    • Introduction
    • Courseware Sales Are Increasing
    • Digital Supplemental Material Complements Core Curriculum
    • Video Is Used More; Formats Are Changing
    • Introduction
    • Confronting and Incorporating OER
    • New Ways of Going to Market
    • Professional Services
    • Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2015 - 2019P ($ in millions; ranked by 2015 segment size)
    • Overall Market Conditions Going Forward
    • Flat Outlook for Basal Curriculum
    • Upward Trajectory for Courseware
    • State Tests Face Significant Change
    • Digital Supplements & Video Expect Growth
    • Print Supplements Decline Projected
    • Manipulatives, Trade Books and Magazines Are Primed for Growth
    • Cambium Learning Group
    • Discovery Education
    • Goodheart-Willcox
    • Houghton Mifflin Harcourt
    • K12 Inc.
    • McGraw-Hill Education
    • Pearson
    • Rosetta Stone, Inc.
    • Scholastic Corp.
    • School Specialty
    • Scientific Learning Corp.
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