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Publishing for the PreK-12 Market 2019-2020

Publishing for the PreK-12 Market 2019-2020

Publishing for the PreK-12 Market 2019-2020 addresses the opportunities in the Prek-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will reach $9 billion in 2019.

Other topics in Publishing for the PreK-12 Market 2019-2020 include:

  • Drivers of and challenges to growth by segment—including cyclical nature of instructional materials adoption, incursions by OER, and where start-up ventures are focusing their energies;
  • Up-to-date data on enrollment and policy changes at the state and federal levels;
  • Trends in state and federal funding for education;
  • The pace of the uptake of courseware and digital supplements in schools;
  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry;
  • Exclusive 2018 instructional materials adoption data;
  • Competitive analyses of 13 leading publishers;
  • Market segment projections through 2022.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Sales Dip Down in 2018
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2017-2019P ($ in 000,000)
      • Basal Curriculum Slides 3.6%
      • Courseware Generates Growth of 2.5%
      • State Tests Decline
      • Stable Growth of Digital Supplements
      • Print Supplements Grow 2.9%
      • Manipulatives Retracted in 2018
      • Books for Literacy
      • Video Use Increases
      • School Magazines Continue as Classroom Staple
    • Digital Media Captures 59% Share in 2018
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2017-2019P ($ in 000,000)
    • Competitive Landscape
      • Investors Stir M&A Activity in 2018
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2018
      • Testing Shake-up
      • Startups Seek Competitive Advantage
      • Work Remains to be Done on Operating Performance
        • Table Simba Information's PreK-12 Performance Index, 2018 vs. 2017 ($ in 000; ranked by Operating Margin)
  • Enrollment & Demographics
    • Introduction & Methodology
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2000-2028P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2016 to 2028
    • Number of Schools and Districts
      • Table Profile of U.S. School Districts by Size, 2018
    • Private Enrollment Less than 10% of Total
      • Table Trends in Private School Enrollment, 2003 to 2017
    • More Charter Schools, More Charter Enrollment
      • Table Charter School Growth, 2005 to 2016
      • Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2016
    • Homeschool Enrollment Trends
      • Table Homeschooling, 2003-2016
    • Virtual School Enrollment Grows at Slower Pace
      • Virtual Schools
        • Table Virtual Schools by Operator Status, 2017-2018
      • Blended Schools
        • Table Blended Schools by Operator Status, 2017-2018
    • Graduation Rates on the Rise
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2016-2017
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children under Age 18 in Families Living in Poverty, 2016
    • Serving English-Language Learners
      • Table Trends in English-Language Learner Enrollment, 2014-2015 to 2016-2017
      • Table Top Ten Languages of English-Language Learners, 2016-2017
      • Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
      • Table Percentage of Public-School Students who are ELL by State, 2016-2017
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2015-2016 to 2017-2018
    • State-Funded PreK Enrollment Up
      • Table Enrollment Growth in State-Funded Preschool Programs, 2015-2016 to 2017-2018
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2017-2018
  • Budget & Policy
    • Introduction & Methodology
    • Education Evolution
    • Trump Education Plans
    • ESSA Era Advances
      • Table Key Points in ESSA Plans Approved in the Second Half of 2018
    • Federal Funding Rises
      • Table Education Department Appropriations, FY2017-FY2019 (selected K-12 categories, $ in millions)
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY 2018 ($ in thousands)
    • Federal Fiscal 2020 Funding Debated
    • E-Rate Supports Classroom Connectivity
      • Impact of E-Rate for Schools and Students
        • Table Impact of E-Rate, 2018
    • State Education Policy Impact
      • Promoting Use of Digital Instructional Materials
        • Table Defining Digital Resources
        • Table States with Procurement Policies
    • State Education Funding Overview
      • Table Per Pupil Funding by State, FY 2016
      • Table Top 10 School Districts by Current Spending Per Pupil, FY 2016
    • State Fiscal 2019 Budgets Support K-12
      • Table States with Approved FY 2019 K-12 Funding Increases
    • State Funding Supports Preschool Education
    • Opportunities Come Across the States for Fiscal 2020
      • Large Opportunity in California
      • Texas: Significant Boost in Spending
      • Florida Finalizing Budget
      • New York and Illinois Invest in Education
  • Core Basal Curriculum & Adoptions
    • Introduction
      • Table Core Basal Curriculum Segment Definition
    • Segment Size
      • Table Estimated and Projected Sales of Basal Curriculum ($ in millions)
    • Core Basal Preference
      • Table Use of a Core Program by Subject Area
    • Changing Structure of Core Basal
      • Accelerate Learning Moves into Math
      • Scholastic Re-Enters Core Curriculum Market
        • Table Top 8 Disciplines for Textbooks in Adoption States, 2017 $ in 000
    • Spending by Discipline
    • Adoption States and Open Territories
      • 2018: McGraw-Hill Leads in an Adoption Trough Year
        • Table Simba Information's Adoption Publisher Scorecard, 2018 ($ in 000 and rounded; ranked by total sales)
      • Looking Ahead to 2019 and Beyond
        • Table Largest State K-12 Instructional Materials Adoption Opportunities, Purchase Years 2019-2022
  • Digital Instructional Materials: Courseware, Supplements, Video
    • Introduction
      • Table Digital Segment Definitions
      • Driving Digital Growth
      • Challenges Persist, Including the Rise of OER
    • Subject Areas Ripe for Digital Curriculum
      • STEM as a Driver
      • Coding and Robotics: More Interest, More Offerings
      • ESSA Spurs Interest in Social and Emotional Learning
    • Promise of Technology
    • Courseware Use Grows
      • Table Estimated and Projected Sales of Courseware ($ in millions)
    • Digital Supplements Provide More Options
      • Table Estimated and Projected Sales of Digital Supplements ($ in millions)
    • More Video Used
      • Table Estimated and Projected Sales of Educational Video ($ in millions)
      • Revenue Lags Interest
  • Market Trends & Industry Outlook
    • Introduction
    • Fluid Educational Goals
    • Shifting Competitive Industry Forces
      • China Invests in U.S. Education Market
    • Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018-2022P ($ in 000,000)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Cengage (National Geographic Learning)
      • Key Executives
      • National Geographic Learning (School)
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Goodheart-Willcox
      • Key Executives
      • Company Overview
      • Publishing Strategy
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • Pearson
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Curriculum and Instruction Strategies
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

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