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PreK-12 Professional Development Market 2012-2013

In the new report, PreK-12 Professional Development Market Forecast 2012-2013, Simba Information examines the current status and potential in the newly energized field of professional development for PreK-12 educators, particularly in the framework of the implementation of Common Core State Standards, new teacher-evaluation and accountability programs and the stepped-up integration of technology into the learning process.

The report is structured around an online survey of educators conducted by Simba Information in partnership with MCH Strategic Data, in addition to Simba’s ongoing proprietary research and interviews with educators and industry professionals.

The report includes analysis of:
  • Market size
  • Current spending
  • Major funding sources
  • Trends on district implementation: types of PD offered, sources—commercial or otherwise—and topics of particular interest
  • Expectations for future PD demand
  • Market growth projections

Additionally, Simba provides a look at some of the leading providers of professional development services.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
    • Policy Changes Drive Purchasing
      • Department of Education Initiatives
        • Table What is the primary source of funding for professional development/staff training in your district?
    • Funding and Budget Constraints
    • Downward Pressures on $17.2 Billion Market
      • Table In 2011-2012, what was the change in spending on professional development/staff training compared to the previous year?
      • Table Market for PreK-12 Professional Development, 2012-2013 (dollars in billions)
  • Directions & Trends
    • Introduction
      • Table Does your district have an established on-going program of staff development in place?
      • Table If no, does your district plan to establish a staff development program?
      • Table Are staff development offerings available to principals and other administrators?
      • Staff Development for Administrators
        • Table If staff development offerings are not available to principals and other administrators, when does your district plan to establish such a program?
        • Table Does you district have an established staff development program for new teachers with 0-2 years of experience?
      • PD for New Teachers
      • Making Time for Professional Development
        • Table Does the staff development program for new teachers:
        • Table When are staff development programs and activities offered in your district?
        • Table What is the primary source of professional/staff development in your district?
    • Most Districts Develop Own PD Programs
    • Open-Source PD Materials Still Seek Foothold
      • Table Please rank the level of importance on each of the following professional development delivery models:
      • Collaboration Is Key
    • Technology-Based PD Is Slow to Catch on
      • Vendors See Growth in Technology-Based Delivery
      • Demand Increasing for Bite-Size PD
    • Professional Learning Communities Garner Support
      • Table Do teachers in your district have time set aside to collaborate with other teachers on professional matters such as instructional strategies and classroom management?
      • Districts Set Aside Time Weekly for PD
        • Table Are you part of an ongoing community of educators that gets together regularly to discuss professional matters?
      • Vendors Provide Platforms for PLCs
      • Districts Put PLCs to Use
    • Social Networking Broadens Collaboration Opportunities
      • Table What is your district's position on the use of online teacher networking sites for professional development?
      • Table If your district does not provide networking tools, when do you expect your district to do so?
      • Table Do you personally participate in teacher networking online site(s) as a way to collaborate with other educators and gain more professional insight?
      • Table If you personally participate in a teacher networking site, please specify which online site(s) you use.
  • Industry Drivers: Common Core, Technology & Teacher Evaluations
    • Introduction
    • Common Core Drives Fundamental Change
      • Phasing in the Common Core
      • Vendors Market Personalized Solutions
      • Commonly Requested Common Core PD Topics
        • Table Is your district implementing or planning to implement in the next few years the Common Core State Standards?
      • Using Data and Assessment Strategies Top List of PD Topics
        • Table In 2011-2012, did your district provide opportunity for professional development or training in the following areas?
        • Table Who is the district working with primarily to provide professional development related to the implementation of Common Core State Standards?
        • Table If CCSS training was not offered in 2011-2012, do you expect your district to offer an opportunity for professional development or training in any of these areas in the coming years?
      • Educators Expect More Training in 2012-2013
        • Table If you introduced technology tools such as whiteboards, mobile devices, and/or organizational and management software into your classroom in 2011-2012, were you given training on how to best use the tools and software?
      • Train-the-Trainer Model Is Popular
    • Technology Use in Classrooms Drives Hands-On Training
      • Table Do professional development programs in your district offer hands-on sessions for new technology devices?
      • Table Is a library of online materials readily available to you through the district for assistance in the use of technology tools?
      • Table Is in-district staff readily available to you to provide assistance and coaching on the integration of technology in the classroom?
      • Table Is professional development/training available in the district on the integration of technology into instruction?
      • Why Effective Tech PD Matters to Vendors
        • Table Is professional development/training available in the district on the use of gaming strategies for instruction?
    • New Teacher Evaluations Mean New PD
      • Table Is professional development/training available in the district on the tracking and analysis of data to improve student achievement?
      • Table Has your district introduced new teacher evaluation procedures in the past two years?
      • Table Does your district plan to introduce new evaluation procedures within the next 2-3 years?
      • Table Do the current professional development offerings in the district correlate to the skills and knowledge that are evaluated?
      • Table In the next 2-3 years, does your district plan to provide professional development opportunities that relate directly to skills/knowledge used in evaluating teacher performance?
      • Technology Can Link Evaluations to PD
      • Putting Training to Work on Evaluation Frameworks
      • Embedding PD in Classroom Work
  • Conclusions and Outlook
    • Table Please indicate your level of interest for training in the following instructional related areas
    • Table In the upcoming 2012-2013 school year, what do you expect the spending on professional development/staff training to be compared to 2011-2012?
    • Future Spending Seen as Steady as Districts Develop Own PD Programs
      • Table Market for PreK-12 Professional Development, 2012-2013 to 2016-2017 (dollars in billions)
    • PD Market Projected to Rise Modestly in 2013-2014
    • Quality of PD Offerings Is Expected to Improve
  • Who's Who
  • Survey Response Detail

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