In order to provide objective, research-based information on current trends in the elementary
and secondary school Mathematics market segments, a detailed survey was designed, and then
mailed to 18,000 Math Curriculum Supervisors at the district level, Classroom Teachers (grades
K-5), Math Teachers (grades 6-8 and 9-12), and Math Department Chairs (grades 6-8 and 9-12).
Issues to be investigated in the course of this study included the following:
Current trends in the elementary and secondary school Mathematics market segments, in terms of preferred instructional strategies, materials most frequently used, and the biggest problems faced by teachers in this subject area.
Which publishers and products are used most often at different grade levels, and how they are perceived by teachers and students.
The decision-making process involved in Mathematics program adoptions, and the selection criteria educators use to help them choose one program over another.
The perceived importance of the Common Core Standards for Math content, and the Standards for Mathematical Practice process standards.
Awareness of and opinions about “write-in student texts”.
The present and future role of assessment, calculators, digital resources, and the Math-related web sites in elementary and secondary school Mathematics classes.
Estimated spending in the 2010-11 school year on Math instructional materials by category and in total.
All results were analyzed by job title, grade level, and geographic region to pinpoint the most
profitable strategies for Math product developers/marketers to consider pursuing as they prepare