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Mathematics market, grades K-12: teaching methods, traditional and digital materials used and needed, and market size

In order to provide objective, research-based information on current trends in the elementary
and secondary school Mathematics market segments, a detailed survey was designed, and then
mailed to 18,000 Math Curriculum Supervisors at the district level, Classroom Teachers (grades
K-5), Math Teachers (grades 6-8 and 9-12), and Math Department Chairs (grades 6-8 and 9-12).

Issues to be investigated in the course of this study included the following:
  • Current trends in the elementary and secondary school Mathematics market segments, in terms of preferred instructional strategies, materials most frequently used, and the biggest problems faced by teachers in this subject area.
  • Which publishers and products are used most often at different grade levels, and how they are perceived by teachers and students.
  • The decision-making process involved in Mathematics program adoptions, and the selection criteria educators use to help them choose one program over another.
  • The perceived importance of the Common Core Standards for Math content, and the Standards for Mathematical Practice process standards.
  • Awareness of and opinions about “write-in student texts”.
  • The present and future role of assessment, calculators, digital resources, and the Math-related web sites in elementary and secondary school Mathematics classes.
  • Estimated spending in the 2010-11 school year on Math instructional materials by category and in total.

All results were analyzed by job title, grade level, and geographic region to pinpoint the most
profitable strategies for Math product developers/marketers to consider pursuing as they prepare
new Math programs for upcoming adoptions.






Response Rates And Demographics Of Survey Sample 
The Current Role Of The Core Math Series 
Math Textbooks Currently Adopted 
Age Of Currently Adopted Math Programs 
Strengths And Weaknesses Of Currently Adopted Math Programs 
The Importance Of Standards 
The Importance Of Supplemental Materials
Write-In Student Texts 
Sources Of Supplemental Mathematics Resources 
Math Assessment Practices 
Computer-Based Testing 
Calculator Usage For Math Instruction 
The Shift To Digital In The Mathematics Market Segment 
Top Web Sites For Student And Teacher Use 
New Internet Technologies 
Rankings And Ratings Of Math Program Features 
Expenditures For Math Instructional Materials And Market Size 



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