K-12 Mathematics Market Survey Report, 2025

K–12 Mathematics Instructional Materials Market Set to Reach $3.3 Billion by 2030

The K–12 Mathematics Market Survey Report, 2025 from Simba Information examines how districts are navigating instructional purchasing in the wake of ESSER III expiration and renewed emphasis on accountability. With demand rising for adaptive learning, equity-driven instruction, and measurable student outcomes, this report outlines key adoption trends, leading vendor strategies, and policy developments. It includes detailed market forecasts through 2030 and highlights how AI and digital-first platforms are reshaping the mathematics education landscape. Designed for decision-makers in publishing, EdTech, and district leadership, this report is a timely and essential guide to the future of math instruction.

Simba Information’s K–12 Mathematics Market Survey Report, 2025 explores how school districts are responding to funding shifts, accountability pressures, and AI-driven innovation in math instruction. The report provides data-backed insights into adoption trends, platform features, equity-focused product development, and vendor performance. Featuring forecasts through 2030 and detailed profiles of top curriculum providers, this report is essential for anyone seeking to understand the evolving K–12 math landscape.


  • Executive Summary
  • Methodology
  • The Changing Landscape of Mathematics Education
    • Market Outlook and Drivers
    • Achievement Trends and Recovery Status
      • Table NAEP Math Proficiency and Recovery Strategy Comparison, 2019 – 2024
    • Post-Pandemic Policy Shifts and State-Level Trends
      • Table Selected State Math Adoption Policies and Timing, 2024 – 2025
    • Instructional Innovation and AI in Mathematics Classrooms
  • Market Size and Forecast
    • Overview of the K-12 Mathematics Market
      • Core Market Segments
      • Adoption-Driven Growth Patterns
    • Market Outlook for the 2024–2025 Academic Year and Forecast Through 2030
  • Market Landscape and Evolution
    • Core Instructional Material Providers
      • Bridges in Mathematics (The Math Learning Center) (Salem, OR)
      • Carnegie Learning (Pittsburgh, PA)
      • CPM Educational Program (Sacramento, CA)
      • Eureka Math (Great Minds) (Washington, DC)
      • Houghton Mifflin Harcourt (HMH) (Boston, MA)
      • Illustrative Mathematics (Tucson, AZ)
      • McGraw Hill (New York, NY)
      • Savvas Learning Company (Paramus, NJ)
    • Supplemental and Intervention Material Providers
      • Curriculum Associates/i-Ready Math (North Billerica, MA)
        • Table Comparison of Selected K–12 Mathematics Curriculum Providers, 2024 – 2025
    • Areas of Growth in the Mathematics Market
  • Adoption and Purchasing Trends
    • Assessment and Accountability Pressures
    • Professional Development and Teacher Support Models
    • Multilingual and Special Populations Support
    • Evidence-Based Decision-Making and Research Validation
    • Sustainability, Cost of Ownership, and Implementation Value
  • Trends to Watch
    • Redefining Math Proficiency
      • Table Key Shifts in Math Proficiency Definitions, 2018 – 2025
      • Data Science and Interdisciplinary Pathways
        • Table Math Pathway Elements in Emerging Interdisciplinary Models
      • AI Integration and Intelligent Tutoring Systems
      • Shifting Role of the Math Educator
      • Equity, Customization, and Community Voice
      • Policy Shifts and Future Funding Models
        • Table State Grant Programs Supporting Math Innovation, 2023 – 2025
    • Looking Ahead
  • Appendix: Supporting Data and Contextual Resources
    • A.1 Addressing Tariff-Related Client Concerns
    • A.2 NAEP Mathematics Performance Trends (2024)
      • Grade 4 Mathematics Performance
        • Table Grade 4 Mathematics Achievement levels
      • Grade 8 Mathematics Performance
        • Table Grade 8 Mathematics Achievement levels
      • State and District Highlights
    • Implications for Mathematics Education
    • A.3 Selected Survey Findings from the 2023 Report
    • B. Methodology Overview
    • C. Glossary of Terms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings