Market Research Logo

K-12 Mathematics Market Survey Report 2019

K-12 Mathematics Market Survey Report 2019

K-12 Mathematics Market Survey Report 2019 provides information on the instructional materials used by mathematics educators. Survey-based data is included on the selection and use of core math programs and supplemental resources—both print and digital.


  • Methodology
  • Executive Summary
  • Introduction
    • Illustrative Mathematics as Market Example
    • New Look at Math Market
  • State of Math 2018-2019
    • Impact of State Adoptions
    • Perspectives from the Market
    • Perspectives from a State
    • Sources of Math Materials
      • Table Educators Cite Sources for Math Instructional Materials
      • Table Large States and Their Major Sources for Instructional Materials, Per Educators
    • Supplemental Spending for Mathematics
      • Table Estimates of Mathematics Spending by Classroom
    • STEM Integration as a Market Driver
      • Table Progress in Integrating Science, Technology, Engineering and Math into STEM
  • Using a Core Math Program
    • Table Use of a Core Program by Subject Area
    • Core Math Programs in Use
      • Table Core Math Programs in Use
    • Important Attributes of Core Math Programs
      • Table Attributes of Core Math Programs, Overall
      • Table Attribute of CoreMath Program, Rated #1 by School Level
    • Core Math Program Use: Print or Digital
      • Table Core Math Program Access by School Level
    • How Long Current Core Math Program Has Been in Use
      • Table How Long Current Core Math Program Has Been in Use
    • Choosing the Same Program Again
      • Table Would You Choose the Same Math Program Again?
  • Additional Math Resources
    • Table Primary Tool if Not a Core Program
    • Table Alternatives to Core by School Level
    • With a Textbook, or as a Textbook Replacement
      • Table How Alternative Resources are Used
    • Criteria When Selecting Supplemental Resources
      • Table Most Important Criteria in Selecting Supplemental Math Materials
    • Emerging Interest Areas and Resources
      • Table Interest in Math Area Options
  • The Shift to Digital
    • Table Percent ofMath Time Spent Using Any Digital Tools or Content
    • Device Most Often Used for Digital Access
      • Table Device Most Often Used for Digital Access
    • Math-Related Websites Used or Recommended
      • Table Top Math Websites Used or Recommended
  • Purchasing Outlook
    • Who Makes Math Purchasing Decisions
      • Table Who Makes Math Purchasing Decisions
    • Will Purchasing Increase in 2019-2020?
      • Table Math Purchasing 2019-2020 versus 2018-2019
  • Appendix
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1 - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.2 - WITHIN WHICH GRADE RANGE DO YOU CURRENTLY TEACH OR SUPERVISE?
    • Table Q.3 - HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    • Table Q.4 - WHAT IS THE STUDENT ENROLLMENT IN YOUR DISTRICT?
    • Table Q.5 - WHAT PERCENTAGE OF STUDENTS IN YOUR DISTRICT ARE ELIGIBLE FOR FREE/REDUCED PRICE LUNCH?
    • Table Q.6 - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR CORE MATH PROGRAM?
    • Table Q.7 - IF YOU DO HAVE A CORE MATH PROGRAM WHICH ONE DO YOU USE AS YOUR PRIMARY TEACHING RESOURCE?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): AVAILABLE BOTH PRINT & DIGITAL?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): STEP-BY-STEP LESSONS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): INTEGRATES SKILLS & PROBLEM-SOLVING?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): EMPHASIS ON REAL-LIFE APPLICATIONS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): ABUNDANT PRACTICE EXERCISES?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): INCLUDES INSTRUCTIONAL VIDEO?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): INCLUDES LEARNING GAMES?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): INCLUDES PRACTICE FOR STANDARDIZED TESTS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): INCLUDES TRAINING/PROFESSIONAL DEVELOPMENT?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE MATH PROGRAM (RANK FROM 1-10 WITH 1 BEING MOST IMPORTANT): ADAPTIVE TO PERSONALIZE LEARNING?
    • Table Q.9 - IN WHAT FORMAT DO YOUR STUDENTS MOST OFTEN ACCESS THE CORE PROGRAM?
    • Table Q.10 - HOW RECENTLY DID YOU ADOPT THE MATH PROGRAM YOU CURRENTLY USE?
    • Table Q.11 - IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    • Table Q.12 - IF NOT A CORE MATH PROGRAM, WHAT DO YOU USE AS YOUR PRIMARY TOOL TO TEACH MATH?
    • Table Q.13 - HOW ARE THE RESOURCES IN Q.12 GENERALLY USED?
    • Table Q.14 - WHAT PERCENTAGE OF MATH TIME IS SPENT USING ANY DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table Q.15 - WHAT HARDWARE IS USED MOST OFTEN BY THE STUDENTS TO ACCESS MATH DIGITAL TOOLS OR CONTENT?
    • Table Q.16 - WHICH MATH-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE OR FOR TEACHER RESOURCES?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: PROJECT-BASED LEARNING?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: CODING LESSONS?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: ROBOTICS ACTIVITIES?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: EDUCATIONAL GAMES?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: VIRTUAL/AUGMENTED REALITY EXPERIENCES?
    • Table Q.17 - WHAT ROLE DO EACH OF THE FOLLOWING PLAY IN MATH INSTRUCTION IN YOUR SCHOOL/DISTRICT: MAKER SPACES?
    • Table Q.18 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE MATH INSTRUCTIONAL MATERIALS YOU USE COMES FROM: DIRECT PURCHASE BY SCHOOL OR DISTRICT FROM COMMERCIAL PROVIDER
    • Table Q.18 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE MATH INSTRUCTIONAL MATERIALS YOU USE COMES FROM: ACCESSED FOR FREE VIA THE INTERNET
    • Table Q.18 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE MATH INSTRUCTIONAL MATERIALS YOU USE COMES FROM: PROVIDED BY STATE DEPARTMENT OF EDUCATION
    • Table Q.18 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE MATH INSTRUCTIONAL MATERIALS YOU USE COMES FROM: SHARED FROM OTHER SCHOOL DISTRICT OR REGIONAL CONSORTIA
    • Table Q.18 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE MATH INSTRUCTIONAL MATERIALS YOU USE COMES FROM: CREATED BY OWN TEACHERS/STAFF
    • Table Q.19 - WHO IN YOUR SCHOOL OR DISTRICT MAKES DECISIONS ABOUT THE PURCHASE OF MATH MATERIALS?
    • Table Q.20 - WILL YOUR PURCHASES FOR MATH MATERIALS INCREASE IN 2019-20 COMPARED TO 2018-19?
    • Table Q.21 - IN SELECTING SUPPLEMENTAL MATH MATERIALS, APART FROM FIT WITH YOUR STUDENTS' NEEDS, WHAT ARE THE MOST IMPORTATN CRITERIA DRIVING YOUR BUYING DECISION?
    • Table Q.22 - ESTIMATE HOW MUCH WILL BE SPENT THIS SCHOOL YEAR FOR MATH INSTRUCTIONAL MATERIALS (EXCLUDING TEXTBOOKS) PER CLASSROOM IN YOUR SCHOOL INCLUDING FUNDS FROM THE SCHOOL BUDGET, PARENT ORGANIZATIONS, FUND-RAISING, AND PERSONAL FUNDS, IN EACH OF THE FOLLOWING CATEGORIES AND IN TOTAL?
    • Table Q.23 - WHERE WOULD YOU SAY YOUR SCHOOL OR DISTRICT STANDS IN TERMS OF INTEGRATING SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS (STEM) EDUCATION INTO A COHESIVE CURRICULUM?
    • Table Q.24 - IF YOU HAVE ALREADY STARTED IMPLEMENTING STEM EDUCATION, WHICH OF THE FOLLOWING BEST DESCRIBES YOUR APPROACH?

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report