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Elementary Reading Market: 2012

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  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
  • ANALYSIS OF SURVEY RESULTS
    • Response Rates And Demographics Of Survey Sample
    • The Current Role Of The Core Reading Textbook
    • Age Of Currently Adopted Programs
    • Satisfaction With Currently Adopted Reading Programs
    • Trends In Core/Basal Reading Series Usage
    • Reading Textbooks Currently Adopted
    • Suggested Improvements To Currently Adopted Reading Programs
    • Alternatives To The Core Reading Series
    • Percentage Of Time Spent On Different Types Of Reading
    • Reading Assessment Practices
    • Computer-Based Testing
    • Alignment With Common Core State Standards
    • Leveling Systems
    • Response To Intervention (RTI)
    • The Shift To Digital In The Reading Market Segment
    • Expenditures For Reading Instructional Materials/Market Size
    • Adoption And Open Territory States: Comparison Of Reading Program Patterns
      • Core Reading Textbook Usage, Adoption vs. Open Territory States
      • Core Reading Textbook Usage, Comparison Of Four Large States
      • Core Reading Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Core Reading Textbook Satisfaction Level, Comparison Of Four Large States
      • Reading Textbooks Currently Adopted
      • Age Of Currently Adopted Programs
      • Suggested Improvements To Currently Adopted Reading Programs
      • Suggested Improvements To The Basal Reader, Adoption vs. Open Territory States
      • Trends In Core Reading Series Usage
      • Trends In Core Reading Textbook Usage, Comparison Of Four Large States
      • Reading Assessment Practices
      • Alignment With Common Core State Standards (CCSS)
      • Response To Intervention (RTI)
      • The Shift To Digital In Reading
  • SUMMARY AND CONCLUSIONS
  • DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1 - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.2 - WHAT GRADE(S) DO YOU CURRENTLY TEACH OR SUPERVISE?
    • Table Q.3 - HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    • Table Q.4 - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR READING PROGRAM?
    • Table Q.5 - HOW RECENTLY DID YOU ADOPT THE CORE READING PROGRAM YOU CURRENTLY USE?
    • Table Q.6 - IF YOU HAD TO DO IT OVER, WOULD YOU CHOOSE THE SAME CORE PROGRAM AGAIN?
    • Table Q.7 - IF YOU DO HAVE A CORE READING SERIES, WHICH SERIES IS IT?
    • Table Q.8 - WHAT WOULD YOU ADD TO OR CHANGE IN YOUR CORE READING SERIES TO IMPROVE IT?
    • Table Q.9 - WOULD YOU SAY THAT IN YOUR SCHOOL/DISTRICT THE PENDULUM IS SWINGING BACK IN THE DIRECTION OF MORE RELIANCE ON A CORE (ANTHOLOGY-TYPE) READING PROGRAM?
    • Table Q.10 - IF YOU DO NOT USE A CORE SERIES, WHAT DO YOU USE AS YOUR PRIMARY TOOL TO TEACH READING?
    • Table Q.11 - IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: READING TO?
    • Table Q.11 - IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: SHARED READING?
    • Table Q.11 - IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: GUIDED READING?
    • Table Q.11 - IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: INDEPENDENT READING?
    • Table Q.12 - WHICH OF THE FOLLOWING STANDARDIZED READING ASSESSMENTS DO YOUR STUDENTS TAKE?
    • Table Q.13 - IF ANY OF THE READING ASSESSMENT YOU ARE DOING IS COMPUTER-BASED, WHAT IS THE PRIMARY ADVANTAGE YOU GET FROM DOING IT THAT WAY?
    • Table Q.14 - IN PROGRAMS THAT INCLUDE A MANAGEMENT SYSTEM FOR TRACKING RESULTS AND REPORTING, WHAT FEATURES ARE MOST CRITICAL TO YOU?
    • Table Q.15 - HOW IMPORTANT IS IT THAT YOUR READING PROGRAM IS ALIGNED TO THE COMMON CORE STATE STANDARDS?
    • Table Q.16 - IS INCLUSION IN A READING PROGRAM OF ADDITIONAL CONTENT ABOVE AND BEYOND THE COMMON CORE STATE STANDARDS A GOOD FEATURE?
    • Table Q.17 - WHICH, IF ANY, OF THE FOLLOWING LEVELING SYSTEMS DO YOU TYPICALLY USE TO MATCH INSTRUCTIONAL MATERIALS WITH STUDENTS' READING LEVELS?
    • Table Q.18 - WHAT RESOURCE(S) DO YOU USE FOR RESPONSE TO INTERVENTION (RTI) (INSTENSIVE, INDIVIDUALIZED INSTRUCTION)?
    • Table Q.19 - WHO IN YOUR SCHOOL OR DISTRICT MAKES DECISIONS ABOUT THE PURCHASE OF RTI MATERIALS?
    • Table Q.20 - HAS THE RESPONSIBILITY FOR RTI AND OTHER SUPPLEMENTAL MATERIALS BUYING DECISIONS SHIFTED MORE TO THE DISTRICT LEVEL IN THE LAST YEAR OR TWO?
    • Table Q.21 - WILL YOUR PURCHASES IN THE RTI AREA INCREASE IN 2011-12 COMPARED TO LAST YEAR?
    • Table Q.22 - WHAT TYPE OF FUNDING WILL YOU PRIMARILY USE TO BUY RTI MATERIALS IN 2011-12?
    • Table Q.23 - IN SELECTING SUPPLEMENTAL READING OR RTI MATERIALS, APART FROM FIT WITH YOUR STUDENTS' NEEDS, WHAT ARE THE MOST IMPORTANT CRITERIA DRIVING YOUR BUYING DECISION?
    • Table Q.24 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table Q.25 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING NEW LEARNING PLATFORMS SUCH AS E-BOOKS AND OTHER MOBILE DEVICES?
    • Table Q.26 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    • Table Q.27 - WHICH READING-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE?
    • Table Q.28 - WHICH READING-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR TEACHER RESOURCES?
    • Table Q.29 - WHICH OF THESE NEW INTERNET TECHNOLOGIES ARE OF GREATEST IMMEDIATE INTEREST (HAVE USED OR HAVE NEAR-TERM PLANS TO PURCHASE) TO YOU/YOUR SCHOOLS?
    • Table Q.30 - ABOUT HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR READING INSTRUCTIONAL MATERIALS (EXCLUDING TEXTBOOKS) PER CLASSROOM?
    • Table Q.4 - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR READING PROGRAM?
    • Table Q.5 - HOW RECENTLY DID YOU ADOPT THE CORE READING PROGRAM YOU CURRENTLY USE?
    • Table Q.6 - IF YOU HAD TO DO IT OVER, WOULD YOU CHOOSE THE SAME CORE PROGRAM AGAIN?
    • Table Q.7 - IF YOU DO HAVE A CORE READING SERIES, WHICH SERIES IS IT?
    • Table Q.8 - WHAT WOULD YOU ADD TO OR CHANGE IN YOUR CORE READING SERIES TO IMPROVE IT?
    • Table Q.9 - WOULD YOU SAY THAT IN YOUR SCHOOL/DISTRICT THE PENDULUM IS SWINGING BACK IN THE DIRECTION OF MORE RELIANCE ON A CORE (ANTHOLOGY-TYPE) READING PROGRAM?
    • Table Q.10 - IF YOU DO NOT USE A CORE SERIES, WHAT DO YOU USE AS YOUR PRIMARY TOOL TO TEACH READING?
    • Table Q.12 - WHICH OF THE FOLLOWING STANDARDIZED READING ASSESSMENTS DO YOUR STUDENTS TAKE?
    • Table Q.15 - HOW IMPORTANT IS IT THAT YOUR READING PROGRAM IS ALIGNED TO THE COMMON CORE STATE STANDARDS?
    • Table Q.18 - WHAT RESOURCE(S) DO YOU USE FOR RESPONSE TO INTERVENTION (RTI) (INSTENSIVE, INDIVIDUALIZED INSTRUCTION)?
    • Table Q.19 - WHO IN YOUR SCHOOL OR DISTRICT MAKES DECISIONS ABOUT THE PURCHASE OF RTI MATERIALS?
    • Table Q.21 - WILL YOUR PURCHASES IN THE RTI AREA INCREASE IN 2011-12 COMPARED TO LAST YEAR?
    • Table Q.22 - WHAT TYPE OF FUNDING WILL YOU PRIMARILY USE TO BUY RTI MATERIALS IN 2011-12?
    • Table Q.23 - IN SELECTING SUPPLEMENTAL READING OR RTI MATERIALS, APART FROM FIT WITH YOUR STUDENTS' NEEDS, WHAT ARE THE MOST IMPORTANT CRITERIA DRIVING YOUR BUYING DECISION?
    • Table Q.24 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table Q.25 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING NEW LEARNING PLATFORMS SUCH AS E-BOOKS AND OTHER MOBILE DEVICES?
    • Table Q.26 - ABOUT WHAT PERCENTAGE OF YOUR READING CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    • Table Q.29 - WHICH OF THESE NEW INTERNET TECHNOLOGIES ARE OF GREATEST IMMEDIATE INTEREST (HAVE USED OR HAVE NEAR-TERM PLANS TO PURCHASE) TO YOU/YOUR SCHOOLS?

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