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Documenting the Shift from Print to Digital 2010

Briefs taken from Technology Buying Trends: The coming of age of digital products, documenting the shift from print to digital in the K-12 School Market.
Over the past fifteen years, Education Market Research has conducted dozens of large-scale national surveys of educators, resulting in a longitudinal database of information on teacher habits and preferences with respect to all aspects of K-12 curriculum and instruction. Typically, EMR’s findings have included many instances where the market appeared to be resisting change, and sticking to the old tried and true formula for promoting teaching and learning. Prime example and other findings are within the report.
Based on the results of EMR’s two most recent surveys, there has been a significant market shift in the direction of digital. In fact, the frequency of product delivery via online/digital delivery showed a big growth spurt, while print showed no significant change.


  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • ANALYSIS OF SUPPLEMENTAL PRODUCTS MARKET: 2010 RESULTS
    • Table Media Used For Delivering Supplemental Products
    • Sales Forecast And Confidence Level For 2010
    • Product Development Plans Related To Digital Products
      • Table Product Development Plans For Digital Products
    • Analysis Of Supplemental Sales By Product Application
      • Table Supplemental Sales By Product Application, 2008 And 2009 (Sales in thousands of dollars)
      • Table Product Applications Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
    • Comparing Results Of High-Digital vs. Low-Digital Companies
      • Table Comparing Sales Results Of High, Medium, And Low Digital Companies, 2009
      • Table Anticipated Sales Growth For High, Medium, And Low Digital Companies, 2010
      • Table Sales Order Volume In First Half 2010 vs. First Half 2009
      • Table Personnel Headcount In First Half 2010 vs. First Half 2009
      • Table Number Of Product Offerings In First Half 2010 vs. First Half 2009
      • Table Sales Lead Volume In First Half 2010 vs. First Half 2009
      • Table Degree Of Optimism In First Half 2010 vs. First Half 2009
  • ANALYSIS OF TECHNOLOGY BUYING TRENDS: 2010 RESULTS
    • Total K-12 Technology Sales, January-June 2010
      • Table K-12 Technology Sales Increase, January-June 2010
    • Sales Increase By Product Category
      • Table Sales Increase/Decrease By Product Category, January-June 2010
    • Panelists' Perspective On 2010
  • SUMMARY AND CONCLUSIONS
    • Table Comparison Of High, Medium, And Low Digital Companies On Sales Success Variables
    • Table Distribution Of K-12 Revenue, Print vs. Digital, 2009-10
  • APPENDIX: DEFINITION OF "SUPPLEMENTAL PRODUCTS MARKET"
    • Table Supplemental Products Categories Measured By EMR's 2010 Survey

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